Do you know the make-or-break element within your business pitch that can help you capture the attention of your potential investors? Properly using it will help you get your investors ready to invest in your startup. It is nothing other than an attractive and professional pitch deck that comprises a compelling slide show. It is your opportunity to present your business idea more efficiently and gain the approval of your target investors.
You may have a brilliant idea and feel confident enough to turn it into a successful venture, but need money for it. If so, we have got your back! This blog will share realistic insights into what investors generally want to see in your pitch deck. Exploring them will help you set your presentation apart and get your desired financial support.
8 Slides That Investors Want To See In Your Pitch Decks
You can craft a compelling and wholesome pitch deck when you know what information it should contain. How many slides you would like to include to create your comprehensive presentation is up to you. However, the ideal number is eight, and each one should have a specific targeted approach to developing a constructive and compelling narrative about your business. You have to cover all crucial information in it, from introducing the problem and your solution to exhibiting your revenue model.
The key is to present it engaging and informatively, which persuades investors to invest in your idea. Hence, let’s dive into the following slides and absorb all the tips and tricks to craft your winning pitch deck. If you’re still unable to create a compelling pitch deck despite implementing the guidelines below, consider any professional presentation design service. Select the one that meets your needs and expectations.
1. Capture Attention With Your Opening Slide:
The open slide is an introduction to your presentation, and your goal is to attract your investor at this stage. It is your chance to make the most impactful first impression and set the tone for the rest of your presentation. The opening slide should contain the name of your startup or project, along with a captivating tagline or mission statement.
You can integrate fascinating visual elements that represent your concept or business idea. The ultimate objective is to instantly grab the interest of your potential investor and convey the essence of your business in an exciting and precise manner. You should present it in a way that encourages the viewers to hold their attention towards what your next slide will be about.
2. Slide That Presents The Problem:
The following slide within your pitch deck is where you should present the issue or challenge your business can overcome. It is the point where you engage your audience by clearly discussing the pain point that your product or service will resolve. You have to emphasize how that particular issue is creating various challenges for a specific market or industry. The trick to make this slide successful is leveraging the art of storytelling and presenting your solution in the most artistic, yet realistic way.
Suppose you have an idea to kick-start your essay mill; create a convincing scenario. Explain how countless students are struggling to manage their academic and non-academic commitments. Later, emphasize how submitting assignments on time is the most challenging obstacle for them out of all of their problems.
3. Slide That Provides The Solution:
Once you have presented and adequately emphasized the issue that a specific market is experiencing, it’s time for the next slide. You have successfully set up the ground to unveil your solution. Make sure it is in the clearest, most innovative, and effective manner. Usually, online presentation designer services showcase the product or service as the solution in bullet form. They also integrate multimedia elements, such as visual clips, images, infographics, etc, to make the presentation more exciting and understandable.
You should also follow the same approach and emphasize the features and benefits of your solution. The winning strategy for the third slide is to mention points that make your product/service stand out from the relevant, existing ones. Additionally, maintain a smooth transition between your problem statement slide and the one where you provide the solution.
4. The Slide Where You Highlight Market Size And Opportunity
The next slide is where you highlight the target market that will buy your product or service. Mention its size, the chances of revenue growth, and the possibilities available for your solution. This slide aims to demonstrate all the essential information about your addressable market and target demographics. If any existing or potential trends will benefit your startup, bring them to light. Include unit economics and statistics into your slide to emphasize the scalability and potential of your market opportunity. This page of your presentation holds the power to change the perception of your investors and convince them to invest.
5. Slide That Proves Your Execution
The fifth slide is where you should provide concrete evidence regarding the potential and progress of your startup. It should demonstrate your accomplishments, milestones, and authentic proof that your product or service is gaining traction in the target market. You can include data related to your revenue figures, user growth, and significant achievements to validate the potential of your business. You can convince your investors by presenting your tangible proof.
6. Slide Of Business Model
In this slide, effectively articulate your go-to-market strategy and tactics that you will integrate into your business to generate more revenue. You should also mention actions that you will consider to make your company more sustainable within your target market. Include financial metrics, cost structure, pricing tactics, and distribution channels in your business model slide.
It will help your investors understand the possibility and sustainability of your venture in the long term. Consider professional support if you need help creating an ideal business model. You can also hire expert presentation designers UK to get a killer pitch deck that will convince them to invest.
7. Slide Where You Introduce Your Team
It is the second last slide of the presentation where you introduce your team. It is your chance to demonstrate your essential team members’ expertise, experience, roles, abilities, and relevant background. Emphasize how they all contribute to your business’s vision and objectives. It will help you gain the confidence of your investor and prove that your team is capable of executing the plan, hence building your credibility.
8. The Final Slide: Present Your Request
In the final slide, you present your request for the investment or funding and clearly mention the specific amount. Outline why you are asking for that much and how you will use them related to your product development, team growth, market expansion, etc. Be transparent about your requirements for the funding and ensure that it aligns with your investor’s expectations.
Wrapping Up
In conclusion, a successful pitch deck is a way to communicate your business to your investors. Considering the guidelines we shared for each slide, you can present your startup idea most persuasively. You can get their approval and achieve your business goals by inserting the information your investor wants to see. Ensure your presentation meets their expectations and benefits you and them.
