Why Should You Have an App for Your Real Estate Business?


In this digital era, mobile apps are the best source of information when people are highly addicted to their smartphones. Mobile apps allow users to find everything they are looking for in related sectors. Businesses across industry verticals have shifted or are making a shift towards dedicated mobile applications. This increases their reach to a wider audience base worldwide and offers several other benefits as well. 

The real estate business is no different from other businesses in this case. When it comes to buying a property, people either directly connect with the real estate agents or search online. If the statistics are believed, 87% of customers used real estate websites to find properties of their choice in the last decade. With the advancement of technology, a large share of online real estate customers have shifted to mobile applications. Due to the convenience and other benefits it offers. 

If you are a real estate business owner and do not have a dedicated real estate mobile app, this blog will help you decide why you should have a mobile application for your business. After reading this piece of content, your approach should be to develop a real estate mobile app. To bring your real estate business app into reality, you can hire a real estate app development company with considerable experience in the sector. 

Top Reasons Why a Real Estate Business Owner Must Have a Dedicated Mobile App

Before jumping into real estate app development, you should know the factors responsible for influencing tremendous growth in your business. Real estate app development solutions have huge potential to put your business among the top players in the market. So keep reading about the benefits of having real estate app development services from renowned real estate mobile app developers/real estate app development agencies. 

Enhanced User Experience

There is no denial that mobile apps offer a far superior user interface as compared to the web version. Popular real estate apps like Zillow and Trulia are great examples of world-class UI/UX experiences. Customers can easily take any action with a click, swipe, or tap, browse through listings, scroll photos, and get information about a property for sale or rent. 

Better Customer Engagement

Mobile apps offer significantly better customer engagement as compared to other digital touchpoints. Once downloaded, your real estate app is just a click away. People can easily navigate your app with just a single click as compared to a website that opens in a web browser with manual typing. Even if the customers have been inactive for a long time, you can engage them with a push notification of a new listing that will definitely entice the user to check again. 

Personal Branding

The best real estate apps can help you take your personal brand to the next level. You don’t need to compete with the top players in the market, like Zillow. But focusing on the local market alone can make a huge difference. Suggest your app to the prospects when you are first interacting with them. It will allow you to stay in their pocket. That is a significant advantage over the competition. Similarly, you can connect sellers to your platform and allow them to post their listings. This will give them a way to sell their homes faster to qualified buyers.     

App Using Versatility 

A real estate app allows you to promote your business and get more sales in different ways. 

  • Open house information and scheduling of in-person visit. 
  • Displaying commercial properties for sale or rent. 
  • Provide rental listings for landlords and renters.
  • Add residential property listing for sale. 
  • Providing home value estimates for prospective sellers, etc. 

Keep Up with Real Estate Market Trends 

If you want to elevate your real estate business, it is necessary to keep up with the trend. And real estate mobile apps are in trend for buying, selling, or renting properties across the globe. Buyers and sellers are both using popular real estate apps like Zillow and Redfin to conduct associated transactions. Therefore, it is vital to give your prospects similar tools they are familiar with, or else they will be frustrated. According to reports, real estate apps’ downloads are up 15% in the United States. Whereas the UK market witnessed a rise of 7.6% in real estate app downloads. 

Target a Wider Audience 

It doesn’t matter that you have spent the majority of your career selling homes, but with a real estate mobile app, you can easily expand your customer base. You can connect with landlords and owners through property managers, or you can target real estate investors through a specific part of your app. A mobile app facilitates more than a website, email, or social media platform. So, it’s good to have a real estate mobile app for your business. 

Improved Customer Relationship Management 

Your mobile application can work as a great CRM tool for you. When a customer signs up for the app, he enters personal details such as 

  • Name 
  • Address 
  • Phone number 
  • Email address 
  • What they are looking for 
  • Preferences 
  • Location

These are the basic details that a user has to provide while creating an account. Besides, you can make them provide additional information as per your choice to manage your CRM database. 

Simple Document Delivery 

Gone are the days when you had to conduct in-person meetings and long fax exchanges for real estate transactions. In this digital era, you can send forms and get signatures all through the app.  This makes the lives of buyers, sellers, and brokers a lot easier. Now, if a user wants to complete a form on Sunday night, when the office is closed, he doesn’t have to wait until Monday morning. He can simply go through a document checklist within the app to find the forms he needs to complete. Even he will see the status of those forms in real-time and fill out the information in the form of a mobile questionnaire directly through the app. 


These are some of the top reasons why having a real estate application is necessary in this technologically advanced world. Now, if you have made up your mind to develop a real estate app. Do consult an experienced real estate app development company that has been serving global clients with top shelf real estate app development services for years. For confirmation, you can check their portfolio of real estate app development solutions, which will help you decide whether to hire the company as your technology partner or not. But don’t forget to conduct thorough market research before collaborating with a real estate app development partner to bring your app idea into reality. 

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