Your business only has 7 seconds to make an impression. Digital product design plays an invaluable role in determining customer interactions with your business and what kind of impression your business creates.
Research shows that the global Product Design and Development services market was valued at USD 14415.67 million in 2022. This is expected to grow to USD 29352.87 million by 2028.
Hence, to stand out as the best digital product design agency, your organization’s designers, engineers, and product leaders must keep up with the fast-paced changes taking over the digital product design domain.
As a leading digital product design agency, TRooTech Business Solutions has gathered extensive expertise in building top-quality digital products with the help of its expert UI/UX designers.
After thoroughly studying the market trends and demands, their digital product design experts have shared some key digital product design trends that 2024 will witness in the coming months. Let’s explore what they are and how your business can benefit from them.
10 Top Digital Product Design Trends
#1 Bolder Visual Experiences
Our UI/UX experts predict that bolder visual experiences are set to replace minimalism. According to them, brands and businesses will be more likely to opt for bolder and more impactful hues. Attention-grabbing colors will play an important role in the design process.
They also predict that businesses will choose a digital product design company that can help them integrate 3D and dynamic visual elements into their digital products. Rich, interactive user experiences will be the new trend.
#2 AI-Based Product Design
According to our experts, the second hottest trend in product design is likely to be AI-driven product designs. Design teams are likely to embrace AI to enhance their productivity. From generating wireframes, creating sample copies, and speeding up the design flows, there is nothing AI can’t do.
As businesses collaborate with AI development company for building digital products, their design team can spend more time behind the creative aspects of their work. According to an article, members of the Figma community have built almost 100 plugins powered by AI.
#3 Screenless Interfaces
Screenless interfaces and their adoption is an emerging UX design trend. It is likely to change how your customers interact with technology and your business. Screenless interfaces are more accessible and provide a conversational experience to users.
There is a rise in the development of voice-controlled AI assistants, gesture-based control, and AR/VR technology-based devices. This has posed a challenge for digital product designers to create UI/UX designs that aren’t just limited to visual displays.
The focus of the digital product design agency will shift to crafting exceptional user journeys and offering them unique digital experiences.
#4 Conversational UI
We have witnessed the growing popularity of ChatGPT and other similar conversational AI models in 2023. As a result, our experts state that 2024 will see a rise in the demand for chatbots and conversation UI-based designs.
Moreover, users nowadays prefer conversational interfaces that can provide them with seamless interactions. Chatbots based on Large Language Learning Models are becoming more preferred. This is because these models deliver more human-like, contextually relevant, personalized experiences to users.
This has raised user expectations when it comes to intelligent digital conversations. Businesses must hire a digital product design agency that can design a high-quality, intuitive conversational UI interface. Businesses will need to hire experts who can help them design high-quality interfaces.
To differentiate yourself from your competition, you must consider investing in chatbot experiences for your users through conversational UI. This will help you augment your brand’s image, stay relevant, and meet changing customer demands and needs.
#5 User-Initiated Interactions
Our UI/UX experts expect interactive animations to take the spotlight as dynamic and motion-driven elements within a user interface. The months to come will observe an integration of dynamism and visual appeal into UI/UX design. Interfaces that deliver users a personalized experience will be preferred.
User-initiated interactions such as tap and click, hovering, gesture animation, scrolling, voice commands, etc. will replace animations that play in the background. Businesses will need to upgrade their digital products and interfaces to meet real-time user needs, behaviors, and preferences.
You must consider hiring a digital product design company that:
- Is adept at building digital products that support micro-interactions and animations,
- Integrates animations that respond to user interactions and anticipate their intentions into your digital products, and
- Provides your users with a seamless, personalized experience through your digital product
#6 Immersive AR/VR Experiences
AR and VR can be used to enrich UX and make it more immersive, interactive, and conversational. The AR/VR technology is changing how users interact with products and services. It is being used across industries like Retail, Education, Healthcare, Travel, and more.
This AR/VR technology will continue to be a notable trend. Industries such as eCommerce will fully leverage this trend to create immersive marketing and advertising. For instance, brands like Audi and L’Oreal are offering immersive AR/VR experiences through interactive product demonstrations and virtual showrooms.
Moreover, with hardware becoming more affordable and advanced, there will be a surge in innovative AR/VR technologies among several industries.
But, creating AR/VR experiences requires a specialized skill set and increases development costs. It is also difficult to adopt AR/VR features into the design experience because of limitations on its availability and compatibility.
UI/UX experts must keep exploring ways to integrate two-way interactivity into AR/VR experiences. By building intuitive navigation systems, interactive product visualizations, user-friendly interfaces, etc, businesses can offer immersive user experiences.
Businesses can also leverage immersive experiences to create impactful marketing campaigns.
#8 Cross Platform Experiences
Cross-platform experiences are an integral part of UI/UX design. They help businesses deliver seamless user interaction and experience across diverse devices. This generates a unified user experience through transitions, continuous interactions, and adaptability.
The use of technology is no longer limited to smartphones. Users today demand a smooth experience across smart TVs, smartwatches, IoT devices, wearable devices, smart glasses, etc. This means digital product designers must integrate functionalities for different platforms and screen sizes.
Cross-platform experiences offer flexibility, consistent UI, and enhanced functionality. Product designers must build adaptive and scalable designs that aren’t limited to a particular platform or users. Also, user testing will become more important. You must test your app across several devices to ensure compatibility.
Smart glasses and other similar wearable technology are on the rise. For example, Google has introduced an AR-enabled device called Google Glass, in which users can navigate using eye movements, hand gestures, and voice commands.
Thus, the near future will see a rise in demand for UX designers who are skilled in cross-platform design.
#9 Data-Driven Designs
The months ahead in 2024 will witness the use of data to create design strategies and individualized experiences. Businesses will utilize user data to provide their users with customized experiences.
Data-driven designs allow businesses to personalize customer experiences, and improve user engagement, and satisfaction. Testing will play an important role for UI designers. Designers must scale their analytical skills to effectively map user journeys and bifurcate their audience to deliver customized experiences.
Businesses must try experimenting with new data tools. They must devise ways through which they can leverage data to create custom experiences.
#10 Sustainable Design
The last but important digital product design trend to become popular is sustainability and eco-consciousness in UI/UX. There will be an increase in demand for sustainable design principles. Let’s look at Apple’s recent example.
Apple recently made the switch to USB-C cable from lightning cable. This was an eco-conscious practice, aimed at prioritizing longevity and recyclability. Product design will slowly adapt to environmental considerations.
Consider crypto-mining for instance. It is a purely digital product that minimizes its ecological footprint.
Moreover, users are also becoming more environmentally conscious. Digital product design must evolve to include eco-friendly materials, production methods, and package designs.
Our experts predict that sustainable design will play a major role in innovative product development. More companies will adopt and invest in eco-friendly product design practices. There will be an increased emphasis on the use of sustainable materials in manufacturing.
To Conclude…
In 2024, personalization, accessibility, interactive design, and accessibility will take the front seat in digital product design. As AI’s acceptance and adoption by digital product design teams become more common, sustainable innovation ethics in AI and data will observe a boost.
Businesses must create exceptional product designs. To do so, they must have a clear understanding of their target customers, their demands, and preferences. If businesses get an idea of what their customers want, they can easily create product designs that enhance audience engagement and experience.
They must collaborate with a digital product design agency such as TRooTech Business Solutions which can help them incorporate these design trends and strategies into your UI/UX design.
It is important to remember your goal shouldn’t just be enhancing your product’s visual aesthetics. It should be to create a lasting impression on your customers and drive success for your products.
