Content marketing involves the creation and sharing of any type of content, video, blog posts, images, articles, and more to make people aware of a product or service and entice them to try it. However, content marketing needs to be subtle enough and not explicitly promoting the brand. How do you do that for your restaurant?
For a restaurant, content marketing is one of the best tools to engage your audience effectively and provide them with something valuable while imprinting your brand in their memories. However, you need reputable SEO content writing services that will help your audience discover your brand by propelling your articles, posts, and social media pages to the top of the search results page.
Benefits of content marketing for your restaurants:
- It is cheaper than traditional marketing
- Increase customer engagement while amplifying brand awareness at the same time
- Boost customer loyalty and build long-term relationships with your clientele
- Increase traffic to your restaurant and the profitability of your establishment
Now that you’re aware of the benefits of content marketing, it’s time to figure out a path to reap these benefits with an effective strategy.
Let’s check out a few content marketing ideas for your restaurant:
1. Strategize and create a content calendar
Every restaurant has different business goals. You may have an old diner with a loyal following of customers. However, you are looking to expand to different demographics. On the other hand, an up-and-coming restaurant that has opened up this week wants to reach out to as many people as possible. Both have completely different goals. Identify your goals and strategize accordingly.
Once you have a solid content marketing strategy, it’s time to get content writers for hire and plan out your content calendar. An organized calendar should tell you and your team your action plan with precision. It should contain:
- Posting frequency
- The social media channels you would post on
- The tone of language that is appropriate for your target audience
- The tools you’ll use for publishing, creating, and editing content
- Specialized content ideas for holidays and celebratory events
2. Click high-quality photos and videos and edit them to perfection
As a restaurant that’s looking to promote your food to your target audience, you have visuals and enticing audio to attract new customers to your restaurant. Your audience would take a few seconds to look at the pictures and videos of your restaurant to decide whether they want to visit your place for a meal. That’s why content writers for my website always insist on edited and portfolio-worthy pictures that have been shot at the perfect lighting.
3. Be up, close, and personal with your stories
Blog posts, articles, and social media posts are the heart and soul of any decent content marketing strategy. You need to make sure that you are truly sharing the story of your restaurant with your audience through those mediums. Distinct and authentic personalities always stand out and the same holds for your restaurant.
Find your brand’s voice and use that consistently throughout all channels and posts. Don’t just share stories about the food’s quality and taste. Share stories about your staff, the atmosphere in the kitchen, what it’s like during rush hours, and more such interesting things. Content writing services use their skilled penmanship to craft some of the most enthralling stories for your brand and draw in patrons to your restaurant.
4. Keep it crisp and have fun with it
In the age of social media, the average attention span of users keeps decreasing throughout the years. From six-second short format vertical videos to the reading time being mentioned in every article, time has never been more precious. That’s why you need to be very quick, crisp, and entertaining with your posts and social media copies.
This can even extend to unconventional realms. For instance, every piece of content on your restaurant’s website provides you with a canvas to market your brand. Take advantage of that to create an amazing menu. The food items on the menu should be accompanied by interesting descriptions and that’s where product description writing services could come in.
Here’s an example:
- Smoky Southern Comfort Pulled Pork
Tender, smoky pulled pork, bursting with flavor, served with tangy BBQ sauce and paired with our special signature coleslaw
5. Keep experimenting
Learn to embrace failure. You’re not going to nail it on the first try. Don’t try to play it safe all the time either. Have an eccentric idea? Try it out at a restaurant with a small pool of loyal customers before implementing it across your website and social media channels. You can also ask customers for feedback to improve both your services and the content they would want to see.
Restaurant content marketing can be quite simple when you know what to do. With the help of the right content writing services, it becomes a breeze and a very affordable way of bringing in new clients to your establishment and increasing your revenue.
