We live in an age where everything revolves around social media, so most marketing nowadays is done digitally, and it is quite a tricky thing to do. Making your business visible in the sea of other similar businesses is quite hard, even if you are unique. There is so much going on on social media and that is why most businesses will get buried in the sea of information that people come across. That is why you need to try out some old school marketing methods and set yourself apart and gain customers. Here are some of the best methods that work.
Sign Spinners
If you ask somebody if they can think of a local establishment that has a sign for spinning along with thematic costumes, a place will always come to mind. It is still a thing because it actually works, spinners are very hard to ignore especially when you are stopped at a red light and they are next to them. They look good, they make people memorise your business and best of all they are one of the least expensive ways of getting your business out there.
Trade Shows, Video And Live Presentations
What a lot of people don’t realise is that people actually still attend trade shows. That is why live presentations and videos will provide you with a great way to market your business. Not only that but you will immediately reach your target audience. This tactic has been working amazingly for decades and it is still very effective.
Flyers and Postcards
One of the best and most inexpensive ways you can market your business are flyers and postcards. They can be packed with a lot of information and they can be handed out to people in so many different ways. Flyers can be passed out personally, through mail or dropped off at different venues and in so many different and creative ways. They are such good methods that you have to look at them when they are in your hand even if you are gonna throw them away. The same thing goes with postcards, you will just have to glance at it when it is in one of those LED light boxes, you just can’t ignore them.
Promotional Items
Another thing that you can consider is letting your customers walk away with what they’ve bought in a banded bag or tote. Almost all brands have their own premium images on shopping bags for a reason. It is a status symbol of sorts. Even though your business might not be as popular as Tiffany’s, any kind of advertising will never hurt anybody.
Direct Mail
What better way to reach out to your customers or even potential ones than by offering discounts on different products or services. By offering discounts and great deals you will make your customers happy and they will spread the word around. But the key is to reach your customers through direct mail rather than doing it online as it will physically be in their hands and they can’t just ignore it.
Have a Sale
One of the best ways you can attract new customers is by having big sales. What people don’t realise is that sales are one of the most powerful tools when it comes to marketing. It will not only get you new customers but you will also be able to get rid of unwanted inventory and make your store full.
Contests
For those who are looking for something more creative, why not hold a unique contest that you can sponsor to get your name out there. There will be people in the community and they will be able to see your logo and you will gain some bonus points because you are involved with the community.
Given Out Coupons
Another great way of marketing that has been around for decades and it still works like a charm. The only thing that you have to ensure is that you are targeting your specific area so you are not wasting any coupons. Everybody loves a good discount and this method is not going out of style any time soon.
No matter if you are getting your customers to come to purchase your products or use your services by having attention-grabbing signs or by directly sending them offers by mail, these traditional methods of marketing are traditional for a reason. They are also one of the best ways you can market your business without breaking a bank.
