There is uncertainty as to whether the packaging is seen as a visual representation of the brand’s identity in the market. Consumers always tend to attract visual product packaging. Packaging can hide the lack of products in production. Attractive product packaging can make consumers attracted to the product.
On the contrary, despite the high quality of the product, unattractive product packaging can still affect the reputation of the brand. Using luxury packaging boxes is an ideal tool for marketers to attract a high-wealth audience to the market. Consumers always attach great importance to the appearance of the package and the product itself. The shelf appearance of a product is one of the most important factors that directly lead to the consumer’s buying behavior, thus increasing the sales of the product.
Here are the tips which can help to grow the identity of the brand with luxury boxes.
1. Understand the Packaging Layer of the Boxes
You can divide a product packaging into three layers. These are outer packaging, internal packaging, and product packaging. Your product may require any or all of these three. The first layer with which a customer interacts is the outer packaging. This is what protects your product from the elements. This may include the box used when the product was shipped or the shopping bag placed in the store. The inner packaging allows you to place the product safely in the outer packaging. It can be peanuts packing or tissue paper to prevent something from being scratched.
2. Maintain bright colors for the Packaging
Bright colors are often linked to convenience. Therefore, to position your product in the high-end market, stick to light shades. Indeed, bright tones are possible, but be careful not to use too many tones. It will make the packaging hectic and messy. An example would be bright, red. It is very suitable for luxury goods. When used with other bright colors, it may look less elegant. Metal is a good choice and very popular with luxury brands. They reflect light and produce a mirror ball effect to customers.
3. Consider your Fonts for Luxury Boxes for Packaging
The fonts you use on the packaging can also convey something to your target audience. While there are many options, the way to keep the letters and numbers in the package design is simple. Do you want to provide some level of complexity? Cursive or scriptwriting is the only way to go. With the full cap method, you will attract bold crowds. As we said, keep it simple. You want to impress people and you want to do it as soon as possible. You want your fonts to be easy to read and understand, whether it’s your brand or product name, or other copies of the packaging such as ingredients or warnings.
4. Use Contrast Finishes for Boxes
How light interacts with colors and finishes affects consumers’ perception of things. It can make the difference between a high-end box and a budget box, or at least it can make both feel different. The finish should be smooth, crunchy, consistent, and even. Adding foil stamping to matte materials is one of our favorite ways to create this contrast effect. However, exercise moderation when making comparisons. Discretion and minimalism in design define low-key luxury.
5. Show the Quality of the Product with your Comfort Boxes
The packaging style of any item is considered a visual reflection of the quality of the product. It increases the value of that particular product and helps the brand establish a specific statement in the industry. This is why high-quality products are always packed in luxury packaging boxes to demonstrate the quality in the most effective way. Marketer’s use high-quality packaging made from high-quality materials; they use impressive graphics and illustrations to print on the containers. This style of packaging helps them to reflect the exceptional nature of the articles and to catch the attention of the public in the best way.
6. The Luxury Boxes must show Professional
Using such packaging is the best way to reflect the professionalism of the brand towards consumers. Manufacturers can use luxury packaging to demonstrate superb craftsmanship and effectively protect products. These boxes are made of high-quality strong and durable materials. They can protect the product from any wear and tear during transport or storage. Due to the functionality of the package and the visual effects it provides, this package can also help consumers associate the brand with high value.
7. What will this packaging look like in a Store
The impact which is made by your box on the shelf is very important for products. You must consider: How many packages are shown? When products are organized next to each other, usually only one face can be seen? Try to make it clear that the most important place is front and center. What happens when these products are stacked next to each other? Have you created a pattern? How does it compare to competitors? Move to one or more stores where your products will be sold and find out where the products are. Are most of the products in one color? How will you differentiate yourself?
8. Try to Use Patterns
Patterns are a great way to add interesting focal points to the frame design. Try using different-sized stitch designs to be a little extravagant. Classic stripe patterns can attract the conservative side; trendy V-shaped designs can make people look young. Circuit board-like line art helps convey your brand’s forward-thinking style. You can also choose to combine styles to make your brand stand out in the same ocean.
Further, don’t be afraid to get creative in your design. See what your competitors are doing and see what it does. The way companies use templates to create unique brand images is a great way to keep creativity alive.