Tired of building e-commerce websites but still unable to generate traffic? Then, you’ve come to the right place. Nowadays, we’re aware that there are build-it-yourself alternatives such as BigCommerce, Shopify, and Squarespace. These alternatives are the basics of SEO for e-commerce websites.
Why SEO is essential for E-commerce websites?
Obtaining new customers is difficult if you’re not noticed by search engines. 44% of the online buyers started searching with a search engine to bounce on the SEO bandwagon. But why? In 2015, a 14.6% rise was noticed in E-commerce sites. Online sales had seen an increase of 7.3%.
Ahrefs, a popular SEO tool witnessed an improvement in organic traffic by 116%. Also, we can’t ignore SEMrush’s double exposure technique with which they increased their site traffic by 1780%.
From the past decade, you can notice that e-commerce companies are maintaining their SEO tactics. SEO strategies include technical SEO, meta-data, and meta-description, or choosing off-site support, marketing trends, and targeting customers online. Also, you get a chance to intensify the click-through rates in the SERPs. Everything is related toSEO. To know about SEO company in Bangalore check this link: SEO company in Bangalore.
SEO Tips for E-commerce Websites:
Utilize relevant keywords:
In case you want to create your product details more friendly for both customers and search engines then you need to be perfect. Perfect in terms of dimensions, lengths, shades, costs, and other minute features that are easy to discover, read, and learn. If your site has visitors from various regions or different parts of the world then speculate whether or not you have to include sizes in standard or metric. Then, you need to check the product images or pictures against physical details and make sure you’ve added accurate images, shapes, sizes, and colors.
2. Plan with accordance to customers in mind
Make sure your website design should attract customers and give them a great shopping experience. Though your product is cool and pleasing ones available at the best prices a shopper shouldn’t face difficulty in navigating or searching it. In such a case, the shopper would leave your website and never come back.
For SEO, designing is an important aspect. In case if the search engine discovers that your website has a high bounce rate which means that visitors leave your site after accessing the first page. This might lead to a decrease in your ranking. When your website is properly built then it cut back on the bounce rates. Also, boost visitors to search more pages on your website.
3. Evade cluttered and complex URLs
With the help of an address, a visitor reaches a page on your website e-commerce shop. That address is known as a URL. These URLs include a huge amount of data in a minute space. It contains product names, section names, files, and actions. SEO standards recommend that URLs need to be as simple as possible. Also, it should include keywords related to the content.
4. Apply alt text in images
In case you add images to your website be it from CMS or through HTML then you need to understand alt text. Alt-text is a list of “alternate” texts used in different ways. It is illustrated with an image when the user hovers the cursor on the image. Also, it helps you to obtain relevant keywords on your site. When a search engine checks a website, it won’t understand the images and why these images are placed on a particular page.
5. Let customers review
Reviews will lead to alterations on your website page. It’s noted that around 90% of customers state that they buy more products for reviews that can be negative too. You have to engage customers to express their minds honestly.
Review management assists in SEO. Buyers utilize relevant keywords in their reviews. But repeating the same keywords on your page shouldn’t have a good impact. Instead, you can use synonyms, analogs, or long-tail keywords to improve ranking.
6. Evade duplicate content
If you’re a retailer, then sell products manufactured by other online companies. Get product specifications provided by the manufacturer. It’s the best method to incorporate as much content as possible. Add relevant content and avoid duplicate descriptions about products or product copy.
Duplicate content is divided equally between a few pages that won’t bother anyone. But due to variations in search engine algorithms, many websites are punished for copying their product or content. To control your rankings from slipping, you aim to generate fresh, unique descriptions for every product. Though it is difficult and time-taking – particularly if you take a lot of things then it helps you to set yourself apart from the opposition.
Readers are attracted by simple, engaging, and easy-to-read product details. Jokes that add flavor to your content and give a new spin to the subject will be comprehended. So, try to include 3-4 short sentences that describe your product. But make sure you add the proper keywords or expressions that improve your ranking. Also, evade duplicate blog posts produced by manufacturers. For duplicate content, the company’s reputation would also go down.
7. Generate unique content
In case your e-commerce website lacks in terms of original content or doesn’t have many products or services to address, then it becomes challenging to rank for the chosen keywords or phrases. To resist this method and to provide your shoppers with a purpose to purchase from you you need to create some engaging and exciting pieces of content.
Some retailers have a business blog with the help of which they address news, the latest market trends, or new additions in their industry. Also, it is a great idea to attach more data to your site which gives search engines new content now and then to look through ranking standards. Check out the best SEO company in Bangalore in the given link: Best SEO company in Bangalore.
8. Pen down your thoughts for humans and not for search engines
Optimizing an e-commerce website might be stressful for search engines. Every change you make on your online store has to be for the profit of the shoppers. Remember customers are not machines. A keyword-stuffed paragraph or senseless content can help you to rank a little, but it won’t improve the conversion rate.
The best alternative is to hire a skilled copywriter who can drive the distinct line between content that is generated for humans and content that is specially produced for search engines want to rank. Unable to afford a copywriter, then try to learn through online webinars or courses.
If you need guidance using these SEO tips for an e-commerce website? Then, we’re here to assist you. All you need to do is contact us.