Out of all the traditional advertising mediums, a poster is probably the most fun-loving one. Posters are meant to be quirky, colorful and vibrant. They are not held back by any formal design norms and can be created to look artistic yet commercial. There are no set rules about placing text or images in a poster, poster designers have a free reign over the ultimate output.
Because of this bold and fearless nature of posters, they are a preferred advertising medium amongst companies, stated an advertising agency in Pune. There are many advantages of using posters for traditional advertising such as:
- Reaching a large audience at once
- Creating an impact in the mind of the reader with minimum cost
- Increasing your company’s brand recall value etc.
Now that we have established the advantages of posters for advertising, we can go further back in the process and discuss how to design an eye-catching poster. Design is an art but designing for advertising is a mixture of art and marketing. In this blog, as one of the best ad agencies in Pune, will give you tips on designing an attractive poster.
At the helm of any design project, is an idea. The idea is the seed from which poster designers can grow the project into a tree. So, at the outset ask yourself, what is the idea of this poster? Is it a poster to sell a particular product? Or is it a poster for an event of your company? Or is it about a sale you will be conducting?
Clearly determine the idea and purpose of the poster as your step one. Once you have chalked out your idea, we can then move on to the next step of designing a poster.
Information on a poster is obviously essential. But you need to decide what information is “essential” on the poster. The poster you design needs to be able to answer the following questions of the reader:
These questions are considered fundamental to good advertising. The answers to these questions clearly lay down a coherent story that the readers can follow and benefit from. Hence, according to an advertising agency in Pune, ask your poster designer to incorporate all of this information in your poster. The poster is a very graphic medium, so do not overload it with textual information.
The colors on a poster play a pivotal role in attracting eyeballs to the poster. Different colors evoke different responses in the human brain. So, spend some time reading up on color psychology and choose the right colors to evoke the perfect response from the reader.
If your company already has a color scheme for its branding purposes, then go ahead and use that in the poster. A consistent color scheme acts as a brand reinforcement and brand recall device in advertising.
Be creative when choosing colors for the poster, experiment with contrasts or play around with different shades of the same color or use layers to create an effect of depth. Let the colors guide your reader to the message on the poster.
The Images and Illustrations
Visuals have a high impact on the minds of the target audience. Visuals provoke humans to react in a certain way. For example, if you see a picture of a happy baby, you immediately smile. On the other hand, if you see a picture of a natural calamity, your heart breaks a little.
This is the power of visuals. When designing a poster, use images that will elicit a positive response from the reader. Use images that will make them want to complete the call to action as soon as possible.
Another option is to use illustrations on the poster. Illustrations remind people of their childhood and simple, uncomplicated times. Therefore, they too have a positive effect. Try different illustrations on your poster to see which works the best, revealed an ad agency in Pune.
The text on the poster is the message you are sending out to the world. Write your copy and then review it from the perspective of the reader. Use words that short and precise. Use adjectives that grab attention. Keep the text error-free and easy to remember.
You can also experiment with the typography on the poster. Try different fonts and choose the one which most suitable. Some people have a tendency to go overboard and use too many fonts. Don’t make that mistake. According to popular poster designers, there cannot be more than two fonts on a poster. If there are too many fonts then the audience cannot remember the message, since they are distracted by the typography.
Designing a poster is art. It cannot be mastered overnight. But as one of the best ad agencies in Pune, we hope this blog has helped you in understanding the pillars of creating an eye-catching poster for your organization.