Common Mistakes to Avoid When Self Publishing Your Book

self publishing book

Self-publishing has become a popular choice for many aspiring authors who want to share their stories with the world. However, the process can be challenging and full of hurdles, especially for first-time indie authors. In this article, we will delve into the common mistakes to avoid when self-publishing your book, ensuring your work gets the recognition it deserves.

Inadequate Editing and Proofreading:

One of the most common mistakes self-published authors make is disregarding the importance of thorough editing and proofreading. Regardless of your writing prowess, every manuscript needs a fresh pair of eyes to identify grammatical errors, plot inconsistencies, and awkward phrasing. Skipping this step can lead to negative reviews and damage your credibility as an author. To avoid this, consider hiring a professional editor or proofreader to refine your manuscript, or enlist the help of beta readers for feedback.

Poor Book Cover Design:

The saying “don’t judge a book by its cover” doesn’t apply in the world of self-publishing. An eye-catching book cover design is crucial for attracting readers and setting the tone for your work. Many indie authors make the mistake of designing their book covers themselves or hiring amateur designers. To avoid this pitfall, invest in a professional cover designer who understands your genre and target audience. A well-designed cover will not only look great but also entice potential readers to pick up your book.

Ignoring eBook Formatting Standards:

With the rise of e-readers and digital publishing, it is essential to ensure your eBook is properly formatted to maximize readability across multiple devices. Poor formatting can result in text that is difficult to read, broken links, and jumbled images, ultimately detracting from the reader’s experience. To avoid these issues, familiarize yourself with eBook formatting standards or work with a professional formatter. Proper formatting will make your book look polished and professional, helping you gain credibility in the eyes of readers.

Not Investing in Marketing:

Many self-published authors underestimate the importance of book marketing and promotion. In today’s competitive market, it’s not enough to simply publish your book and hope readers will find it. To generate sales and build a fan base, you need to invest time and effort into marketing your work. This includes creating an author website, building a social media presence, engaging in email marketing, and utilizing book promotion sites. By neglecting marketing efforts, you risk missing out on potential readers and stunting your book’s growth.

Skipping the Distribution Plan:

One of the key aspects of self-publishing is ensuring your book is available to readers worldwide. Many indie authors make the mistake of neglecting distribution, resulting in their work being inaccessible to a significant portion of their target audience. To avoid this, create a comprehensive distribution plan that includes listing your book on major retailers like Amazon, Barnes & Noble, and Apple Books, as well as distributing your work through aggregators like Smashwords or Draft2Digital. This will maximize your book’s visibility and help you reach a broader audience.

Misunderstanding the Role of Bookstores:

While getting your book on bookstore shelves may seem like the goal, it’s important to remember that brick-and-mortar stores are not the primary sales channel for self-published authors. Many indie authors make the mistake of focusing too much on bookstores and neglecting other avenues for sales. Instead, concentrate your efforts on online retailers and promotion, as this is where most self-published book sales occur. However, this doesn’t mean you should ignore bookstores completely – consider partnering with local independent bookstores for events or consignment sales to boost your visibility within your community.

Relying Solely on Self-Publishing Platforms:

While self-publishing platforms like Amazon KDP and CreateSpace make it easy to publish your book, relying solely on these services can limit your reach and potential revenue. Many indie authors make the mistake of not diversifying their publishing strategy, missing out on opportunities to sell their work through other channels. To avoid this, consider using a combination of self-publishing platforms, aggregators, and direct sales through your author website. This will help you reach a wider audience and maximize your book’s earning potential.

Overlooking Reviews and Networking:

Finally, one of the most critical aspects of self publishing success is building a strong network of fellow authors, readers, and industry professionals. Many indie authors make the mistake of not prioritizing networking and garnering reviews for their work. To avoid this, actively seek out reviews from book bloggers, participate in online writing communities, and attend industry events like conferences and book festivals. Building relationships within the industry can lead to invaluable advice, support, and exposure for your work.


Self-publishing your book can be a rewarding and fulfilling experience, but it’s essential to avoid common pitfalls along the way. By addressing these common mistakes, you can ensure your book is polished, professional, and poised for success. Remember to invest in editing, cover design, and marketing efforts, and diversify your distribution and publishing strategies. Additionally, don’t underestimate the power of networking and reviews in building your reputation as an author. By following these tips, you can overcome the challenges of self-publishing and make your literary dreams a reality.