A cold email is a message you send to someone you don’t know, in the hopes of starting a business relationship.There are a few reasons why people might not understand the power of cold emailing. One reason is that people might not be familiar with the term “cold emailing.” Another reason is that some people might think that cold emailing is spammy or will only result in a low response rate.
However, when done correctly with a proper B2B cold email template can be an extremely powerful tool for connecting with potential customers or partners. It’s a great way to introduce yourself and your business to someone who may not have heard of you before, and it can also be a way to start building a relationship with someone who could be a valuable contact in the future.
Here are the 6 steps to write a Cold Email that Brings Customers.
Find the right B2B cold email template
Perhaps you find it difficult to come up with fresh ideas for your emails, or maybe you don’t have enough time to write personalized messages for each prospect.
Another reason to use a B2B cold email template is that it can help you produce better results. A well-written template will help you achieve a high response rate, while also saving you time and energy. And since templates are customizable, you can make sure that the message fits the individual recipient’s needs.
Using an Email database of b2b professionals to find contact details for cold outreach can be really helpful.
Address the recipient by name
Addressing someone by name in an email creates a personal connection and makes the recipient feel valued. Additionally, using the recipient’s name in the subject line of an email has been found to increase open rates.
When you address someone by name in an email, it not only shows that you’ve taken the time to learn their name, but it also signals that you value them as a person. This personal connection can go a long way in creating a positive customer experience. In fact, research has shown that customers who feel valued are more likely to return to your business and recommend you to others.
Start with a question
There are a few reasons why you might want to start your email with a question. First, it can help you get to the point quickly and avoid any extraneous information. Second, it shows that you’re interested in the recipient and what they have to say. Third, it can help you build a relationship with the recipient by making them feel like they’re part of the conversation. And finally, questions can be a great way to engage the reader and get them involved in your message.
Add some personalization
The key to a successful cold email is making it personal. Start by doing some research on the person you’re targeting, and find something that you can reference in your message. For example, if you know that the person is interested in your product, mention how you came across their work.
Studies have shown that personalized emails result in a higher response rate than non-personalized emails. In fact, one study found that personalized emails resulted in a 29% higher response rate than non-personalized emails.
So how can you personalize your email messages? Here are a few tips:
- Personalize the subject line with the recipient’s name.
- Reference a recent conversation or interaction you had with the recipient.
- Add the recipient’s location or city into the email message.
- Use custom merge fields to include information unique to each individual recipient
Mention what you know about the company In the Cold Email Template
When you mention something about the company in an email to a customer, it helps build a rapport and create a more personal connection.
It also makes the customer feel like you’re taking the time to understand their specific situation and that you’re invested in resolving their issue. This can go a long way towards improving the customer’s experience with your company.
Close with a direct call to action
There are two main reasons to close your emails with a direct call to action:
- It encourages the reader to take immediate action, which is beneficial for both you and them. If they take the desired action, it helps them move closer towards their goals, and if you’re asking for a sale or donation, it helps you reach your own goals faster.
- It increases the chance that the reader will actually take some sort of action. Studies have shown that people who include a CTA in their email are much more likely to see results than those who don’t.
To sum up:
A study by SalesLabs showed that cold emailing resulted in a response rate of 43%. Moreover, when salespeople followed up on those responses, they were able to convert 52% of them into meetings. This means that if you send 10 quality emails with proper research and personalisation, you can expect 4 replies and 2 meetings. We Hope you found this article on cold email template helpful.