Online retail is one of the fastest growing industries, providing new business opportunities for millions of entrepreneurs around the world. It brings you a revolutionary business because all you have to do is create a website and find some good products that can be sold on the Internet.
Although it sounds simple, it does require a lot of work and skills to improve website performance and promote e-commerce transaction. However, if you can do this, in the long run, you will be expected to operate successfully and profitably.
The total value of global e-commerce sales this year should reach 3.4 trillion US dollars, but it is expected to grow and generate about 95% of all retail purchase transactions by 2040. This should be the most important reason for you to participate and engage in a digital business.
However, the e-commerce website must be designed correctly so that customers find it easy and safe to buy products from your store. Here are a few tips that the best e-commerce website examples follow to get the most of their e-commerce website.
Keep the Design Simple
Make it easy for potential customers to find your product and make the entire website simple and easy. You can do this by narrowing your choices and focusing on the most important aspects of your online store. For example, you should keep it uncluttered and leave enough space for the homepage, about us, products, and contact information.
For medium-sized e-commerce companies, this is more than enough, and you don’t need to go further. If you sell a variety of products, you can also divide the products into categories. You should also add a search box at the top of the page and allow visitors to search for specific articles themselves.
Highlight Your Products
People browse e-commerce sites to research and buy products. With this in mind, it’s clear that your website should emphasize products and help your audience find them quickly. You can add the most important offers and special products on the homepage. In this way, you will highlight the best-selling products and simplify the user experience as much as possible. At the same time, you will need a special category dedicated to the product.
Help the Audience Find Your Products
You should help the audience find your product in one or two clicks to make your e-commerce website user-friendly. Of course, you need to create a great product presentation with high-quality images, descriptions, sizes, prices, payment methods, and delivery methods. All of this information is vital, and you should keep it clear, concise and direct.
Design a Mobile-Friendly Website
Did you know that a mobile-friendly website increases the likelihood of customers buying products or services online by nearly 70%? Modern shoppers are obsessed with mobile devices and you must use this fact to your advantage and increase the number of customers. Your website must be highly responsive and able to adapt to all types of devices from desktops and laptops to tablets and smartphones. In other words, your website should look good regardless of the type of device.
Use Chatbot Technology
A typical user wants to know all the details about a product or delivery before making a purchase. This is why more and more online retailers are adding chatbot technology to their sites to achieve continuous customer service. The chatbot system will significantly improve your website while making it more attractive and functional.
Chatbots have become smarter and smarter over time, which allows them to answer more questions. With this technology, your e-commerce store will be open 24 hours a day, 7 days a week, so you can expect to increase conversion rates and increase the number of loyal customers.
These are a few tips to keep in mind when creating an e-commerce website. The goal is to display your products beautifully and design the site for great user experience. The best e-commerce website examples follow these simple design principles and you to can follow the tips mentioned above to create great e-commerce website for your business.