No matter how tech-savvy we get, retail displays and visual merchandising will always be the driving factor in capturing the attention and initiating conversations in the retail space. Humans are highly visual in nature, and this fact is particularly important when you run a retail store. So if you own a retail store, here are some tips for visual merchandising so that you can order retail store displaysthat perfectly fit your needs, preferences, and store.
Creating Immersive Displays
Immersing your customers in a particular setting is the best way to make a lasting impression. But it is also important to keep the displays simple and only use a few simple racks and fixtures. Also, order retail store displays that follow the unifying theme of your store to make a powerful overall effect and create an immersive experience for your customers.
So you don’t need to build something fancy. A strong theme is enough to do the trick unless you ensure that your shop’s components align with it. This will help create a compelling experience using just a few simple fixtures.
Encourage the Customers to Touch the Products
One of the top reasons why people prefer to shop in physical stores is that it lets them touch and feel the products in person. Keeping this in mind, create displays that encourage people to touch and feel your products. Keeping them inside their respective boxes will miss you a great chance of connecting with your customers. So make sure you take your products out of their packaging so the shoppers can experience the merchandise.
Make Use of Plants
This is an easy and affordable way to make your visual merchandising come alive. Using plants can make your displays more attractive and create a healthier and more pleasant environment for the customers’ shopping experience. Having greenery in the retail environment can make the store feel more inviting, thus decreasing customer stress levels and increasing their dwell time.
Adding plants to your retail displays can help purify the air and improve indoor air quality. They also act as sound absorbers, thus reducing noise pollution inside the store. So consider adding some plants to your designs.
Consider Cross-Merchandising
This is a subtle but effective way of increasing basket sizes and average order values. It promotes product discovery and encourages shoppers to look at items that complement what they already buy. Start with merchandising the things that go together. Another option is to display gift cards next to relevant products.
Keep Your Displays Well Lit
No matter how creative you get with your displays, it will not work until you keep them well-lit. So ensure you invest in the right equipment to display your products in the best possible light.
Good to Have Portable Displays
You may opt for portable displays, especially if you have a small space. Portable displays are easy to move. This will allow you to quickly change the display setting of your store or make more room for other things if necessary. They can also help in keeping your visual merchandise focused and on point.
Make Use of Signage and Displays
Signage and displays will help you educate the customers about your products. This is especially important if your products need a bit of explanation. You can add images of the items for sale with a quick description of the product to the signage. You can also mention what the product does or how to use it.
Play With Colors
Picking the right color scheme is essential to creating an attractive retail display. The color you choose will depend on the items you sell. For instance, if most of your items are of pastel shades, then include these colors in your displays. Additionally, how these products are displayed together also matters a lot.
But you can create a vibrant display if your products come in various colors. However, bright and colorful themes may not work for every product since some displays require a subdued approach. You can check the different ways you mix and match these colors. It will help you create a sleek-looking display.
Localize Your Displays
If you have a multipurpose store, your retail displays should reflect the tastes and preferences of your location. So be aware of the area’s local trends and popular products and keep them at the front and center of your displays. You can highlight these insights using POS reporting and retail analytics. Ensure you identify the top categories or items in different cities and use this data to make decisions. You can also consider calling out the name of each town or city.
Concluding
Make sure that you are witty with your visuals. You can also make use of the latest technology or consider upcycling. Always remember that less is more when it comes to retail displays.
