The global pandemic has given rise to millions of entrepreneurs in the world. But are all of them successful? Well, that is a question all business owners ask themselves. But they hardly find an answer. Most businesses even lose traffic as soon as they gain it. Do you often wonder why? Well, your homepage might be the reason for this.
Your homepage is the introduction to your business, and you have got to get that right. It is the only chance you have got to make your potential customer’s stick by your side. If you have ever visited an essay help website back in your school days, you would have noticed they are well-built and target your pain points. When your target audience visits your website, they should feel related or hit the back button within milliseconds. You heard that right. This is the amount of time an individual is willing to spend on your page. 73.1% of web page designers believe that non-responsive page designs are the primary reasons for visitors leaving a particular website.
Therefore, your company’s webpage can either make or break your business. You can incorporate videos, creatives, graphics etc., to make your website more attractive. A study of 2018 shows that 60% of the users agree with website usability to be the most crucial factor. Now, you have understood the basics that your website acts as the elevator pitch.
Shall we move to how you can create a great website introduction? Fasten your seat belts as you are in for a ride to find 6 ways to drive your customers.
6 Effective Strategies to Create the Perfect Website Introduction
1. Have A Goal
Don’t just create a webpage just because you have to make one. This is because if your landing page is dull, shabby and not well-built, then it will not provide any value to the people visiting it. If you cannot convey your message, then what is the point? Therefore, you should have a clear goal or purpose before you even start building a website. Ask yourself what you want your webpage to do and what are you trying to communicate. Here are some common purposes that your webpage might include:
- Introduce your company to the audience and explain what you do.
- Highlight the necessary features, goods and services and display their use.
- Showcase your brand’s talent and target awareness, education, objective and persuasion.
- Relate to your audience that you can truly solve their pain points.
Your website introduction will convey the importance of your website beyond words, and it will enable your audience to understand you better.
2. Be Concise
Your website introduction page doesn’t need to be too long as it can get your audience bored. Your homepage should just direct the visitors to what they are seeking and guide them from where to start. Additionally, you should establish the credibility of your company. Accomplishing these does not require too many pages.
However, there might be some goods and services that require a little more explanation than others. But if you are targeting the potential customers in your relevant niche, then much description is not needed. Here are some ways to keep your homepage short and to the point.
- Start with a hook statement that is ideally the pain point of the customers.
- Give them a basic idea about your business within seconds.
- Convince them that your business is the right choice for them by illustrating your brand goals.
- Provide relevant and compelling information to drive them towards your call to action.
3. Humanize The Brand
We are already are entering a digital era these days, and most of the time, it becomes really difficult to find a human connection. Therefore, people are always in search of human touch, and your introduction page can just prove to be that.
So instead of making your pages all about features and technicalities, you can just add some candid moments to make them more relatable. Just do you, and even a little quirkiness can spice up things and connect you to your audience.
Here are some ways by which you can humanize your brand:
- Use videos or a company message in your introduction to show your personality.
- Include candid clips of you and your team working just to give a relatable overview.
- Rollover your office to show where all your content is coming from.
- Don’t put too many irrelevant details that can distract your customers.
4. Don’t Compromise Quality
Your homepage should not be like your introduction post on social media. Since you want people to know your brand and connect to it, you need to be professional. Therefore, skimping on quality at this point is not a wise decision. Most customers tend to negatively impression your company if your website landing page is not correct. Give your audience the best of you. Poor quality of your website might indicate poor quality of your services as well. Thus, to ensure that you are doing everything right, here are some tips to guide you through:
- Use high-quality content with relevant graphics.
- Make your web page easy to navigate without immense loading time.
- Pour all the relevant information from the customer’s point of view.
- Make the design intuitive and user-friendly even for mobile platforms.
5. Use Attention Grabbing Graphics
Since your homepage needs to be unique, crisp and concise, you cannot tell the user everything. In that case, you need to pique your reader’s interest by crafting a catchy headline and leaving plenty of room for creativity. Your homepage can do exceptionally well without a lot of fonts but just photos or graphics. Engage your visitors through a well-written, artfully designed page. As humans, our brain is trained to remember visual representation better than just content. Therefore, the right visuals can make your customers keep coming back for more. Here are some tricks that you can try:
- Add headers with automated slides of various images that give a glimpse of your business.
- Find a carousel of images that will intrigue the readers to identify what your website is all about.
- Use relevant graphics to support your overall message.
- Substitute content for videos to capture attention and emphasize your message.
6. End With A Call To Action
A Call to Action or a CTA button is essential for the success of your business. A direct CTA is the best way to generate and convert customers by encouraging them to connect to your business. However, it is not just the content of this that is vital, but also the placement of it matters too. Place your Call To Action button logically so that it is in parity with the content of your page. Here are some places on your web page that you can actually put your CTA button:
- Place it above the fold that is below the main headline of your web page.
- You can also use the middle space to direct the readers to the primary goal.
- Place it at the bottom of the page to conclude your story and guide the readers to take some action.
- Another trick is to use the footer of the page as it will appear on every page of your website, so this might play to your advantage.
Parting Thoughts
Executing a powerful website introduction page for your website can be the key reason customers stick around or leave. Therefore, design your homepage in such a way as to ensure that your customers do not bounce back. By following the aforementioned tips, you can make sure that each element is designed to grab your readers’ attention.T