There’s a good chance that you are reading this on your mobile phone. After all, mobile now accounts for 54.8% of all website traffic. This is not exactly a surprise, given how much time we spend on our smartphones each day. According to research, 88% of our mobile time is spent on apps. We use them not only for communication but also for entertainment, learning, navigation, or even fitness.
Just in 2021, there were over 230 billion app downloads on a global scale. Some of the growth can be attributed to the pandemic, but the fact is that we are relying on apps more and more in our personal and professional lives.
If you are a business owner, you have probably entertained the idea of building an app for your brand. Having one would certainly help your business, but before you can do that, you need to consider whether it would be a worthwhile investment.
In order to find the answer to that question, let’s look at how building an app would affect your business.
1. Higher Brand Awareness
Having a website and being present on social media is a must in today’s market. But building an app would bolster your business’s digital presence even further, as you would provide another avenue for your customers to engage with your brand. Also, having your own app would expose you to an even wider audience, which potentially means more customers and more sales. Of course, it all depends on what kind of industry you are in.
2. Better Customer Engagement
People now have very short attention spans, and if you are not engaging with your target audience regularly, it’s really easy to lose them. With a mobile app, however, you would be able to provide your customers with a platform to interact with your brand, browse your products, and ultimately make purchases. This is especially true if you are in the hospitality industry. Your customers would be able to book a stay at your hotel or resort in no time, view images of available rooms, and check out prices and reviews, all within a single app.
3. Improved Communication and Customer Support
Instead of answering comments on social media or sending emails back and forth with your customers, your app can act as a one-stop shop for most of your communication with them.
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For instance, they can receive notifications through apps about various news and updates as well as discounts, offers, and deals on your products or services. And it can be a two-way street if you enable your customers to reach out to you for any customer-related issues, questions, and disputes. The easier your business is to reach, the better your customer service will be. And that can only motivate your customers to come back again in the future.
4. More Customer Data
While most customers wouldn’t respond to your email in which you ask for their personal information, they would be much more likely to do so through your app. Obviously, they would need to provide their data in order to register and use the app, but that’s just the tip of the iceberg.
You can collect additional data, such as the items they were browsing or saving for later and their shopping cart history, among other things. That way, you can gain additional insight into their preferences and shopping habits. All of this can help your marketing team come up with a more effective strategy that is based on customer data.
5. More Convenient Shopping Experience
Making shopping as streamlined as possible every step of the way is the ideal approach for motivating your customers to come back. With your mobile app, you can save their data for future purchases, including both personal information and payment data.
You can even take it a step further and personalize the app based on your customers’ previous likes, purchases, or categories they tend to browse the most. For additional convenience, you should also provide them with the guest checkout option, which doesn’t require them to create an account with your business.
6. Advantage Over Your Competitors
Regardless of what sort of industry you are in, you are probably facing some stiff competition. Sometimes, it’s not just about providing the best service or product but rather having something that sets you apart from the crowd. And having an app might just be the thing that you need in order to win over potential customers. If your competitors already have an app, make sure that yours offers features that their app doesn’t have.
The answer is: yes, developing a mobile app is often a good investment, as it affects so many aspects of your business in a positive way. With more and more businesses moving online, having an app might even become a prerequisite for success in the future, especially if you want to eventually sell it. Having one in the present will certainly help you get a headstart. Good luck!