The relentless nights you have toiled and the countless hours you have spent generating unique content for your blog. The endless steps you have taken to rise your ranking rise on the search engines and increase your traffic. And yet, all your blood, sweat, and tears have only resulted in a temporary change.
Creating content without gaining the attention of your potential audience can result in overwhelming distress. And countless bloggers start with the zeal to find recognition but are instead met with only disappointment. But do not feel dejected because this is not the end of the road.
The presence of several successful blogs is evidence that everything is possible. It is possible to have fresh users visiting your website, and it is possible to generate links and boost business sales. All you need to do is work smarter by employing some of your WordPress site’s best and easiest strategies. You may amend help from WordPress plugins to help your blogging website to grow.
Hence, we bring you a comprehensive list of tried and tested strategies and approaches that you can employ to break through your blogging website’s traffic and grow your website’s authority.
Methods to Increase Traffic on Blogging Website
The introduction of WordPress has given several individuals the power to voice their ideas and display their offerings seamlessly. But as simple as it has become to build blogging sites, the competition has become far more ferocious.
The task of moving upward and gaining the attention of several internet users is draining, and the idea of pushing through this colossal crowd is frightening. This is why we are here to lend you a virtual hand and show you the many tactics that can help you make yourself a trail to success.
So, let us get down to simple but effective tactics to improve traffic to your blogging website.
· Research Trendy Topics
The written content is an integral part of your blog. And yes, you should write about what interests you and the latest topics that intrigue you. Sadly, such content is not enough to give your website the boost that you are looking for.
Current news is an extraordinary practice to attract an audience to your site, but these topics don’t last too long and eventually cause the traffic to die. Therefore, you need to sit down and conduct in-depth research on trendy and evergreen topics.
The result will be an article that will show up on the search engine page results for a long time and give your website stable and uniform organic traffic. To find a good, trendy and relevant topic, you can stay up-to-date by searching for the topics that best fit a relevant keyword. You can find a list of subjects and ideas for building your blog posts.
Create Catchy Headlines
We all have come across online blogs that instantly held our attention and persuaded us to click and read them. The first thing you read- the headline- captures the reader’s attention.
Once you have all the topics ready and are finally sitting down to write, the initial step is to build a compelling headline inviting users to click immediately. If you do not want the readers to skip your blog, you should know how to create such headlines.
Here are a few tips on how you can create a click-worthy headline:
Hide Information: Giving away too much can kill the reader’s curiosity. You must leave enough space for the reader to ponder over the topic. They will undoubtedly click the post when they want to know more.
Be Specific: To attract users, you must create a headline that has a clear definition. Doing so will increase the quality of the topic and increases accuracy.
Create Interest: People love it when they find the least expected topics. Although this tip best fits social media posts, you can add an engaging and unexpected element to your headline.
Create Powerful Content
The content rules your overall blog, and can help you reach the desired success or lower your rankings. Content must be thorough and practical. It is not only limited to being high-quality but also the content strategies.
Apart from creating a captivating headline, you must also provide your users with what you promise. Before publishing, proofread and fact-check your content. Doing so will help you increase the credibility of your content and build website authority.
Other vital points to remember when building your content:
- Increase Readability: Write short paragraphs and use readable and straightforward fonts. Check your content for grammar and readability scores.
- Include Media: Your website’s media is an essential traffic-driving tool. You can use all media types, including videos, images, infographics, GIFs, screenshots, etc. These make web pages more engaging.
- Keywords: One element that you can never disregard is the keyword. Playing a significant role in boosting SEO and driving organic search traffic. Once you have conducted thorough research, including a few relevant keywords in your blogs can bring you more traffic. You can use these keywords for conceptualizing the blogs. Relevant keywords are everything and will help your post go a long way.
· Build internal links
If you have your topics and headlines ready, another important method for growing your website traffic is known as internal linking. When you add hyperlinks to your website articles, they direct the users to your other website blogs. These links refer to as internal links.
Do not confuse external links to these types as they link one website’s web pages to a different one. Internal links are valuable for search engine optimization.
A few reasons why internal links are so essential for your site include:
- Building links with another authoritative website is a challenging feat. It can take time and immense effort. Therefore, one of the easiest ways for link building is internally linking your blogs. As an added advantage, internal links make navigating your website more uncomplicated.
- When you thoughtfully place the links on your website, where they fulfil a purpose and give context to the audience, the page views will eventually increase. As a result, the bounce rate of your website will decrease significantly.
- Internal linking plays a prominent role in helping search engines to learn your website’s structure. They allow search engines like Google to see how different articles relate to each other and their perspective. Later, the search engines employ the collected data for ranking signals.
- Internal linking allows you to pass authority to your site’s other web pages. Enabling search engines to measure how essential different pages are and how they rank. These pages improve a site’s ranking and further boost online traffic.
· Create an email listing
Your countless efforts to create unique and rich blog posts will be fruitful if they can propel the traffic you so deeply long for. To see those visitor numbers rise, you cannot ignore promotion as one of the strategies.
Often, individuals new to blogging websites work around the clock in hopes of bringing new visitors to their websites. However, less than half of these visitors come back. The best way is to keep your current users and persuade them to revisit your site.
You must create an email listing to ensure you effectively reach your users. With an unlimited reach, email listing lets you be present and visible in your user’s inbox. The effectiveness of the email marketing tool is profound, and it does not weigh your budget down.
You will notice an immense traffic boost to your blog. Additionally, you can send timely updates to your users, so they never miss out on anything.
· Outreach to get reference links for your website content
Inbound linking or reference links are an effective strategy for driving traffic to your website. Backlinks that direct traffic to your site from a different prominent site. However, they are difficult to achieve and take continuous effort. To get reference links, you must outreach to various authoritative websites via emails.
To generate high-quality backlinks, you must:
- Publish outstanding content
- Create guest posts for other websites for backlinks
- Send uniquely designed and personalized emails
· Share content on social media
Social media holds an equal significance as email lists. One thing that you should stay consistent with is building a community on social platforms. Several platforms at your disposal allow you to connect to your potential audience. You can pick sites that bring you the most traffic and is your niche platform.
With most blogs, there is only one update every day on their website, while social sites require regular posting. Therefore, you can create posts related to old articles to stay on people’s timelines.
Platforms like Facebook, Twitter, Instagram, etc., drive several users daily and can help boost traffic to your blogging website. All you need to do is find the social platform where your most potential users hang around and go all in.
· Add social media share buttons
Once you have an active profile on a significant network, it is time to add social media sharing buttons to your web pages. Do not go overboard by adding a bunch of buttons. Incorporate a handful of choices that most users are familiar with, such as Facebook, Twitter and Instagram.
· Create an Editorial Calendar
One of the hardest jobs is creating new and unique content every day for your website. It gets hard to keep up with everything after some time. What you need is an editorial calendar, which is a visual tool and enables you to plan your blogs.
As an efficient tool, it allows your team to create posts and schedule them. You can use an editorial calendar to promote your content for a definite time. At every level of creation, the tool incorporates the due dates, the members involved, and related tasks. Creating an editorial calendar increases productivity and helps reach set goals.
In conclusion, Pursuing traffic to a blog website requires a mix of strategies, including search engine optimization, guest blogging, and creating quality content. Additionally, selecting the right WordPress theme for a blog website can also play a crucial role in attracting and retaining visitors.
Themes can make your content more engaging and visually appealing, can encourage readers to spend more time on site and explore other pages. It can also optimise your website for speed and mobile responsiveness, ensuring that visitors can access your content easily on any device.