Increasing the ecommerce conversion rates of your website is one of the most important aspects to making the most of the traffic on your site. Businesses work very hard to attract traffic, but aren’t able to convert their visitors into buyers. Investing a lot to attract website traffic will be a total wastage if these people aren’t converted into customers. If your website has lower conversion rates, it may be because of technical, copy, design or all these factors.
Solving these problems may help your business increase customers.many way to reach upto customer make a web page run ads through page or do SEO which most probable essential for brands, before keep hand into this prospective make sure yourself had qualified by digital marketing which is being so important in emerging world, if yet yourself not qualified join an institute nearby your or search on google the best digital marketing institute in Delhi in these search choice is your join today, which institute levied near you.
In today’s competitive digital world, there are various do’s and don’ts when it comes to encouraging the people to become buyers. This act is called a conversion, and this is one of the most important ways that can help build business and increase revenue. And this conversion doesn’t happen on its own, various conversion rate optimization techniques are to be used to make it happen, irrespective of the fact that you’re a start up and doing it all by yourself or if you’re a digital manager or marketing director whose task is to reach the set goals for the year.
WHAT IS ONLINE STORE CONVERSION RATE ?
In simple terms, Conversion rate is the number of conversions divided by the total number of visitors. Across different industries, the average conversion rate is around 2.35% but the top 25% companies convert almost 5.31% or more.
However, the above is not the only way to measure the success of your e-commerce website. Other conversion examples include:
⁃ A sale online
⁃ A user adding a product to their cart or wishlist
⁃ Email subscriptions & sign ups
⁃ Shares on Social Media
⁃ Other KPI that your company finds valuable
HOW TO CALCULATE CONVERSION RATES FOR ECOMMERCE WEBSITES ?
If your online store gets 5000 visitors and out of them 50 people end up buying something, in a set period, that means your conversion rate is 1%. Just dividing the number of visitors on your website by the number of buyers.
5 STRATEGIES TO HELP INCREASE YOUR ONLINE CONVERSION RATES
USE PERSUASIVE DESIGN AND TEXT
If your site isn’t designed in a way that holds your visitor’s attention and persuades them to complete a sale, none of the other strategies will matter. For a conversion to happen, your website needs to not only be Visually Appealing but also Visually Persuasive. For a website to be Visually Appealing, the website colors, heading sizes, images size and styles should be designed in such a way that they’re consistent and beautiful. Colors that are used touch different feelings and can trigger positive responses.
The content also, should be clutter free and usability should be prioritized I.e the navigation should be simple enough that the customers can follow it. An artistic design and layout contribute a lot to the visual appeal. Font choices should also be clear and not look tacky with different fixings and fonts instead should be simple and stylish.
The images shouldn’t be too loud or overwhelming, they must be attractive and portray your purpose. Poor quality and unrelated images create repulsion in the mind of the customer. Now, how to make a website Visually Persuasive, is to use techniques that keep visitors engaged and help them complete a transaction.
This doesn’t mean that your text needs to be ‘salesy’, but you should ensure that what is written resonates with the brand so as to establish trust and credibility. Some ways of increasing persuasiveness include using repetitions so as to make your claims seem credible, state the major benefit of your product, etc.
IMPROVE WEBSITE’S SEARCH AND DISCOVERABILITY
Improving product discoverability is another important strategy that site owners need to focus on. The ways in which this can be done include:
⁃Setting up easy search buttons on the site so that users can search their keyword or specify what they’re looking for
⁃Choosing a site navigation that makes it easy for visitors to look for and buy the respective product or service
⁃Write content optimized for SEO, which is mistake-free, uses the right keyword, easy to use on mobile etc.
⁃Getting more backlinks to your website from high authority domain websites helps your page rank better.
⁃Optimising for local search improves chances of the website to show up in relevant local businesses.
⁃Creating galleries that display user’s images of your products
MAKE THE CHECKOUT PROCESS EASY AND HASSLE-FREE
A difficult checkout process is one of the biggest obstacles a buyer faces while trying to complete a transaction. To increase conversion rates, this is one of the aspects to be kept in mind. It happens quite often that buyers add something to their carts, but the checkout process is so tedious that they end up leaving the website without making the purchase. It either requires a lot of information, log ins, or too much of required fields.
The checkout process should be easy and only require essential information like contact and delivery details, payment options and information etc. It should also focus on simplifying the process of asking for this information as well, because the faster and more convenient it is to
complete the purchase and checkout, the more likely that buyers will complete it and visit again.
MORE FOCUS ON CALLS TO ACTION
Another way of increasing conversion rates of your website is to focus on clear calls to action. Call to action is basically a prompt on a website that tells the user to take the specified action. It may be in the form of a text or a button or also a web link. It encourages the audience to do something. For eg. When a customer visits your website, a CTA may advise him to add the specific product to his shopping cart. Or, a CTA at the end of a product review may be used to purchase particular or related products. A CTA should provide a clear and easy path to purchase and make sure each page of the website has a single actionable CTA that the customers can focus on.
CONTINUOUSLY TEST EVERYTHING FOR CONSTANT IMPROVEMENTS
Another conversion rate optimization technique is that brands continuously keep testing. If you’re constantly testing your brand and the site, it helps create a positive user experience. You should test everything right from the layout of your page, to the content and the CTA etc. When these tests are done constantly, overtime, it can lead to a significant increase in sales, revenue and conversion rates.
Learning and implementing these strategies is a simple yet powerful way to increase conversion rates. It’s very important to study the conversion rates of websites related to your industry and then implement these strategies to improve your own rates.
