E-learning has been a blessing to everyone who has unpredictable work hours, a hectic schedule for some reason, or has household responsibilities. The concept allows people to take their favorite courses without opting for a physical class and hence saves their time and cost on commutes.
There are so many reasons why e-learning has been the favorite means of education for millions. These reasons have also given opportunities to many brands to become tycoons in the segment. As a content creator, you too can build your online presence using the e-learning platform providers.
The market is already saturated and the statistics are going hot; this makes it a perfect time to dive in and get a chance to expose yourself to the world and earn a global audience.
Speaking of which, let’s uncover some important aspects of creating an e-learning channel and get you some significant help as a new creator.
Comprehending E-Learning Business And How It Works
An e-learning business as its name implies lets you upload educational content online. If you are a teacher who wants to cover a wider audience, you should create an e-learning channel.
Different platforms allow creators to post content in different forms. Such as teachers can live stream the sessions and teach the students via web-based e-learning platforms.
You can also upload videos on your channel which can be used on demand by your viewers. You can make this video content downloadable as well!
These platforms let you create video courses, and edit and manage them while providing tracking tools. You can use the analytics and get to know the demographics of your viewers and track your progress.
One such e-learning hosting platform is GUDSHO which motivates premium content creators to create their channels if they serve in niches like Education, Fitness, and Filmmaking.
Here you can upload and manage your videos with simple drag-and-drop functionality since the platform doesn’t require you to have any technical expertise. Tutors can upload the sessions on their channels and let their viewers stream the same.
Here you utilize their revenue methods that are subscriptions and rental based; one can also earn in the form of donations.
Earning Methods of E-Learning Platforms For Business
There are different methods by which streaming platforms let you earn. You can set these revenue options while creating your channel and draw the payments accordingly. Here are some earning methods:
One-Time Payments
In this kind of revenue method, the users buy the course for a one-time fee. This kind of payment system works when your courses are not interconnected or when one course teaches a specific skill.
With individual courses, you can start selling right away instead of waiting for the whole series to get completed.
You can even set a fee for a single lesson or you can bundle some lessons together and sell it on your channel.
However, it is needful to remember that such a revenue model doesn’t encourage the learners to return. So this might not be a steady source of income; sometimes there might be a spike in sales and sometimes there might be no sales at all.
Subscriptions
If you are the kind of tutor who always comes up with new ideas and wants to keep uploading new videos, then subscriptions work best.
Via the subscription-based earning method, you let the learners access your content for a specific amount of time. They might pay a weekly, monthly, or yearly payment and they get to stream the content till that time. Once their subscription period gets over, they need to buy again if they wish to access the content.
This kind of revenue system lets you earn a regular income since the users only get temporary access to your content.
To attract new and potential users to your channel, you can always give them a free trial and some discounts.
One-Time Fees And Subscriptions
Next, there can be a hybrid kind of model that includes both a one-time fee and a subscription option. Here learners can pay a one-time fee for the content that is available to buy and pay the subscription for the content that is only available to stream.
For example, if you have ebooks, guides, or a pack of tutorials, you can sell them for a one-time fee. At the same time, you can put your regular tutorials on stream where users will pay the subscription amount to access them.
Case Study Of Frances Long
Let’s see the case of Frances Long and how she built a 5-figure income by uploading her creations on streaming channels.
Frances has a channel named “Your Book Of Memories.” Her channel is about teaching to make mini albums related to different events so people can have their memories in the most creative ways.
She started this e-learning business by using all the simple tools and gadgets without using anything fancy. Once she started gaining subscribers and building her community, she also uploaded her content on UScreen and made use of the subscription revenue method as well as a one-time payment method.
This way, France sells her digital content on streaming platforms which brought her $13,000 in earnings of her first 4 months. Her YouTube channel also started to gain her
$4k+ per month.
Build Your Own E-Learning Business
Now, let’s uncover how you can start your own e-learning channel and earn as a creator.
Be Specific About Your Audience
Before creating content or taking any further steps, do a demographics check about your possible followers.
Check the following factors:
- Their proficiency level
- Their language of communication
- Concerns and goals
- Lifestyle
- Budget
Once you are able to figure out these aspects, it will become easier to create content. This is because you will have an idea about what kind of people will be benefited from your channel and you will create accordingly.
Build Your Syllabus
There is a reason why people pay for online tutoring when they can get the same course on YouTube. You need to infuse that reason into your channel if you want to build an audience.
Create a syllabus that is well-structured, in sequence, and resolves the problem it claims for. Make it way better than those free sources by including handouts, exercises, and quizzes. Give them something to work on after a tutorial ends so that your students can feel more prepared and confident. It will also motivate them to return to your channel.
Sign Up On A Suitable E-Learning Platform
With advanced technology, there are advanced e-learning platforms for students. These platforms comprise all the features to enable you to build your channel in seconds without requiring any coding skills.
Look for the following features in an e-learning platform:
- Does it provide DRM, multi-bitrate streaming, and a quick loading player?
- Are you able to track your audience?
- Do they provide marketing tools?
- Are there many monetization options?
- What are their payment methods?
- Is the platform free to use? Does their pricing suit you?
- How is customer support in case you have any queries?
Time To Record And Receive Feedback
Once you have decided to go with a streaming platform, it’s time to record your first video. Use the essential tools that you already have; make sure you have a clean background, a mic, and some lighting.
Record your first tutorial and send it to your friends or peers who can provide you with feedback. You don’t have to be a perfectionist at this time; just record the video and take the feedback positively.
Implement the suggestions and record again and see how much you improve this time. A little practice, in the beginning, can prevent you from making a mess later.
Spread The Word About It
Once you have started recording tutorials and have uploaded them on the channel, it’s time that you let people know about it. It’s time to market your channel using different means of marketing. You can use digital marketing, word of mouth, or traditional marketing such as sharing brochures and flyers.
Also, optimize your channel and every video you create by giving them suitable titles, descriptions, and CTAs. It is always a good idea to add keywords in your titles and descriptions; do add some FAQs with the possible questions your viewers might have.
Conclusion
If you find bliss in being a tutor, online e-learning platforms bring a perfect opportunity for you. By signing up on a streaming platform that supports the Education niche, you can start uploading tutorials and utilize the monetization option that you find most suitable.
Start with the essential tools and gadgets and prepare your syllabus. You can create courses, lessons, series, ebooks, guides, and more. Since e-learning is also a competitive market, make sure you create your content in a way that students find it helpful, easily understandable, and cost-effective.
Lastly, market yourself well so your audience knows about your channel and can give it a try.
