So the time has arrived to brush up your skills and also your business strategies for New Year. Being an entrepreneur, you might have made some hard-core resolutions, but have you revised your website? Well, the website should be in your top priority as it provides you with prospect clients, boosting your brand image in the dynamic market. Spring cleaning of sites enables you to implement better strategies to attract more clients towards your website.
Even a website requires refreshment with regards to web design, content, visual effects, etc. If you have got a website on WordPress, then cleaning would be more comfortable because it is one of the most user-friendly websites. In case, if you find the process quite challenging, then opting for custom WordPress development services is an ideal choice to stay ahead in the market.
Here are some easy and effective tips that will help you stay competitive in the coming year:
#Tip 1- Revise web content:
So when was the last time you reviewed your web content? Has it been a year or more than that? Well, I am sure you might have checked the content at the initial stage. Did it still target the audience and is able to meet the market trend? It would be a no! The market is unpredictable, and with the advancement of technology, your website content must explain your business goal, mission, and vision appropriately.
So, take a closer look at your web content. For instance, the contact details, in case if you’ve shifted to another office or changed your contact number, etc. Is your copyright updated with the current year? It is inevitable to ensure your visitors that your website is up-to-date in every aspect.
After that, make sure to add some fresh content to your site, add some better images of your employees or business. Post recent testimonials of your clients. Check your complete blog section and see whether any of the blogs need to be updated.
#Tip 2- Re-asses navigation and site setup:
Being an entrepreneur, you are so much used to exploring your site that even with closed eyes, you can click on the right options. However, visitors aren’t that much familiar with the content on your website. Therefore, don’t browse your site as an owner. Browse it like a customer as it essential to step into the shoes of your customers.
Ask your family members or friends to evaluate your website neutrally. Take a usability test to understand whether your site fulfills the purpose of customers with better navigation. Does it take the visitors to pages what they were looking for? What strategies can you implement to make your website more user-friendly?
#Tip 3- Check your website on different platforms:
Undoubtedly, you might be using Google Chrome for searches, but that doesn’t mean every customer of yours will be using the same. Yes, you read it right! Some may prefer Internet Explorer, Apple Safari, or Mozilla Firefox, etc. That is why you must download each version and run your website on these platforms. This will ensure the functionality of your website on each platform.
Testing your website on the latest version is not enough; check your site on the older version as well. To check the website load speed on the older version, you’ll need to find a program that will show you how your website appears on these platforms. As we know that Google and Bing keep on updating their algorithms. Thus, you’ve got to make sure that your professional web design is responsive and mobile-friendly.
#Tip 4- Link audit is must:
This process doesn’t fit the concept of “once a year.” It should be performed twice or thrice a year. Make a habit of auditing broken or outdated links on the web. No doubt it’s a resource intensive task, yet useful. Imagine, you click on a link by just reading the meta-description, and as you clicked, it showed 404 pages not found. Isn’t it frustrating? Similarly, your customers will find it irritating, and they will click off your website. More so, these broken links will impact the credibility of your organization.
Do you have embedded external links in your website that navigates to expiry content or pages that no longer exist? As a wise entrepreneur, visit your website every so often and make sure that all your links to up-to-date. Review your Google Analytics as it is the best source to find these links efficiently.
#Tip 5- Don’t overlook application maintenance:
Are you done with adding fresh content, photos, and fixing broken links? Well, it is imperative to make sure that all your web applications are working efficiently. As your business drive growth, your web technology should adapt and grow with it.
The application maintenance practice involves debugging software and technology, updating and maintaining existing security protocols, enhancing technology and website functionality. And keeping your website’s codes, modules, and integrations can prevent a variety of issues from occurring on your site.
You might have a lot in your bucket list to do with your website. But sparing some time for these small adjustments can significantly assist you in long-run. In case, if you find it challenging, then you can opt for Website Development Company. These service providers have required resources and technology to accomplish all these tasks, saving you time and money.
Meshur Ahir is a young enthusiast who Loves Internet Marketing and is always eager to share useful and authentic content to help others. He believes in Learning, Sharing and keep growing together. A Computer Science Engineer By Chance and Working as a Digital Marketing Consultant in Pixlogix Infotech Pvt. Ltd. by Choice.