The digital world is ever changing and evolving every second. It is making changes that can draw different trends for the world. Its vast development has resulted in different promotional opportunities. Digital marketing patterns can be traced according to the decades.
Digital marketing allows you to target a specific segment of the audience. It can even help you to track the conversion rate. It is a cost-effective way of promoting a business. For promoting business I will suggest you to hire marketing agencies such as walnut folks Pvt Ltd. Any change can be a trend and a revolutionary. Often a platform can be popular due to a particular trend. Showcasing patterns have changed, are changing, and will change. As a marketer, it is our responsibility to predict those changes and keep up with them to stay relevant.
Showcasing patterns for 2020
1. Social listening:
When a business starts marketing online, its consumers start gathering online. Here, we are dealing with consumers who are well equipped with digital media and its resources. Businesses can’t take customers for granted. These interactive platforms cannot be restricted for one-way promotion. If a conversation is initiated by a customer of yours, especially if it’s a complaint. As a business never neglect the issues that your customers are facing. When you’re using digital platforms you can’t expect customers to always come to you through the official website. If they’ve complained about something on a comment section of your social media make sure you take responsibility and address it. Create a system that will allow you to respond to such comments in a reasonable time. Social listening can help you retain your customers.
2. Live Streaming:
Almost all the digital platforms provide live streaming options be it Instagram, Facebook, or YouTube. Make sure to optimize them in the marketing strategy. Audio-visual live streaming will allow you to interact with followers in real-time. A live stream can also help you as a teaser for a new addition to your business. You can get your audience excited about it as you can decide a time for live streaming. It can be joined by your audience. They can communicate with you in the form of comments. It is a good way to stay in the minds of your consumers.
3. Influencer Marketing:
These creative tie-ups are effective in creating a win-win situation for both your business and the influencer as well. The influencer who’s popular because of their expertise in a particular field has high credibility amongst their followers. They can add to the credibility of your brand as well. The sponsored content can showcase your brand and make it reach a new audience as well. You can even opt for micro-influencers with a limited number of followers so that you can opt for more number of influencers to reach the desired target audience with a limited budget.
4. Instagram Reels
The newest feature of Instagram is something to be optimized. Created to compete with the popular Tik Tok app this feature can be much more than a 15-sec video. You can use it in an informative way. Your influencers can use it to showcase your brand as well. It can be used as a teaser for your business to get your audience excited about it. Its versatility is something that will allow you to use it as creatively as possible.
5. Augmented reality
Magical. Something that allows the users to interact with the augmentation within the regular world. It doesn’t restrict them with any kind of headgear like in virtual reality. Augmented reality doesn’t restrict mobility thus stands out. Remember when the world was following Pikachu all over the town? Yes, Pokémon Go is what we’re talking about. Augmented reality enables you to do something similar for your brand.
Showcasing patterns for past
1. Links for EVERYTHING:
Today users can shop directly through your social media as well. There’s no need to post links about everything. Share links if it is something necessary and you think your audience should check it but don’t redirect them over and over again for trivial reasons. Try to comprehend as much as possible while keeping the consistency of messages.
2. Posting the same contents everywhere:
We understand as a marketer it is necessary for you to have a consistent message for communication. There are a lot of ways for you to do that. Earlier it was popular for brands to have the same post over every social media. Now, things have changed and you need to adapt to it. Fb and Instagram have different temples make sure to have different designs and keep the message consistent but you can say the same thing in different ways. Use it to your advantage. There will be people who follow you on different platforms and make sure you give them something different on each one of them.
3. Impersonal messages:
Automated messages need to be used. No one can reply to thousands of people individually. But such messages can be very uninteresting and disengaging for your audience. Add their names in the messages for a little personal touch. Although your audience knows that’s an automated message this little effort on your part will make them appreciate you a bit more.
4. Only posting content:
No strategy is a failed strategy. Have a blueprint of how you would interact with your audience. Think about what content will be shared with whom and when. Know what helps you to increase your community. Aimlessly posting content won’t take you anywhere. Regularly posting content is important but you have to be strategic about it.
5. Sales Pitch:
As a business, you need to make sales after all. It is essential but doesn’t just push product/service for the audience to buy. Tell them about the production and how things take place. Share information about your business. Indulge inactivity.