A Complete Guide to CRM Software Development – Cost & Key Features

crm software development

What is the cost to build custom CRM software? This article will answer this question. You may need to have all the necessary information.

We immediately think of HubSpot and Zoho when creating a CRM. These legendary brands give you the tools to build and manage customer relationships.

Salesforce claims CRM software development can increase productivity and sales by as much as 34%. The accuracy of sales forecasts has also increased by 42%. A CRM can add real value to your business. It can be used for marketing automation, activity tracking, and reducing manual work.

All companies and industries use CRM systems, as they provide many benefits. What is better: a turnkey solution or a custom one? What should a CRM application have? What and where is the best place to start a CRM project from scratch?

What Is a CRM System?

CRM is short for Customer relationship management. This system helps companies manage their interactions with clients and prospects. A CRM system consolidates customer data, streamlines processes, and improves organizational communication.

In recent years, however, CRM systems have become more sophisticated. Some systems now incorporate artificial intelligence (AI), advanced analytics, and machine learning. These features give businesses even more powerful tools for managing customer relationships.

As technology develops, CRM systems become more sophisticated and flexible. Due to this evolution allows you to find CRM companies catering to different industries and business sizes.

Most people immediately associate CRM with sales and marketing. Many of today’s leading SaaS-based systems can support a variety of sales and marketing tactics.

Modern CRM systems provide useful insights into the behavior and preferences of customers. These insights allow businesses to create personalized customer experiences and targeted marketing campaigns, strengthening their brand.

Must-Have Features of CRM Software

It takes some time to find the right CRM software for your business. Some vendors offer software tailored to specific industries, such as hospitality and healthcare.

The following CRM essential features will help your business operate more efficiently and manage customer relationships at all life cycle stages.

Marketing automation

Marketing automation is a very important feature of CRM software.

Software for marketing automation allows you to automate various marketing activities that would otherwise take much time and be tedious. Marketing automation software can help you achieve more in less time and create a more personalized experience for your customers. This will help your sales team manage contacts and increase your company’s efficiency.


Most CRMs can be used right out of the package and require little training. The dashboards are intuitive and easy to use, making it easier for staff members to find information. You should be able to create custom workflow automation with your CRM software. These shortcuts will help your team reach more clients, close deals, and better handle customer service.

Poor interfaces and complex workflow automation frustrate staff, save their time, and reduce productivity. Before committing, test-drive the CRMs you have shortlisted to ensure they are easy to use.

Customer Data

You can use a CRM to see what products your customers bought, what they liked or disliked, and what products they wanted.

You can personalize marketing campaigns based on customer data to suit your target audience better. This will also improve customer interaction.

360 Degree Customer Profile

A detailed client profile is one of the most valuable CRM features. It provides all relevant data, from lead sources to past orders. You should be able to attach files, set up activity reminders, and link quotes and invoices with customer profiles. Learn more about knowing your customers.

You can get an overview of a client or prospect’s profile by putting all their information on one page. It also makes life easier for salespeople, who can now find all information about previous correspondence, meetings, invoices, and quotes in one place.

Lead tracking

You can better understand how certain customers found out about your business by tracking the source. 

You can filter your pipeline based on the lead source to see how many leads are converted into paying customers. If you notice that your new lead count is decreasing, checking the source of those leads can help identify which traffic channel is causing it.

Contact Manager

Any CRM platform is complete with contact management. Contact management allows businesses to gather and organize detailed data about customers and prospects, building stronger relationships with customers and retaining more of them.

The customer profiles include demographics, connections on social media, and any interactions with clients, regardless of the department (sales or customer service). The 360-degree view of your sales pipeline helps you manage relationships, gain valuable feedback and insights for the future, and better serve customers.

Contact management is an essential CRM feature. Choose a simple, easy-to-use solution with all the required customer interaction metrics.

Marketing automation

Look for CRM software that automates tasks other than sales.

Website forms can be used to capture client profiles and lead tracking data. Your sales team can then use this information for more successful conversions. Marketing automation data will also allow you to analyze the return on your investment for marketing campaigns and plan future marketing efforts.

Feature Elimination

Finding a solution with features that will meet your specific business needs is important. It’s important to remove package features that you do not use.

CRM software must allow you to manage data, customer relationships, and sales easily. You need to focus on the most important information without being distracted by unnecessary software features.

Task Manager

Search for a solution that does more than track employee performance. Look for a CRM solution that will help you manage your employees’ tasks.

A good CRM system can automate task assignments based on employee skill sets, experience, workload, and location.

Lead management

Lead management software will allow you to identify and track leads throughout the sales cycle. This feature allows you to score leads and filter them to the right team members.

Leads can be dead for several weeks or even months. Lead management tools help sales managers keep track of leads and distribute quiet or dead prospects to other reps to reengage them.

Pipeline Management

You must ensure all team members can see the entire sales funnel.

You can identify problem areas by tracking customers through the pipeline. This helps departments to provide timely, appropriate services. You can effectively address issues and make the most of every opportunity.

Order and Quote Management

Using templates, CRM solutions can automate the generation of quotes based on information directly taken from leads.

Data Storage and Security

Data security is an important CRM feature. CRMs store a wealth of information on your business, including financial data, sales information, and sensitive customer data. Choose a cloud-based provider or one that has a robust security system, whether they are a data center or on the internet.

Role-based access is a good feature to have in a CRM solution. You can restrict access to specific features and information within your organization.

Testing Environment

A customizable CRM should include an isolated testing environment and a sandbox. This allows you to make changes and adjustments before implementing the system.

Sandboxes allow your developers to play around with the system without the risk that they will affect your data. You can also invite third-party developers to a separate workspace in a CRM testing environment without giving them access to sensitive information.

Artificial Intelligence

Artificial Intelligence is revolutionizing how businesses work, and custom CRM development is no different. Many CRM providers implement AI to automate tasks, give advanced insights, and make your business run more smoothly.

Chatbots, such as Salesforce’s Einstein GPT, can be used to improve customer service through generative AI. They can have a full picture of the client, analyze their emotions, and send personalized messages. AI can personalize automated marketing campaigns to help move a customer along the sales funnel.


You can choose the features you want to include in your CRM solution. Other CRM solutions let you customize reports, add custom fields, and select dashboard elements. Add-ons, extensions, and plugins are available for many CRMs that allow you to customize your software.

Many CRM vendors provide advanced customization options through application programming interfaces. APIs allow developers to access technical specifications and coding to enhance software customization. APIs allow you to integrate your software with existing business solutions to streamline processes.

Employee Tracking

CRM is a useful tool for evaluating and tracking employee performance. Select software that allows employees to create accounts and track tasks, hours, meetings, sales figures, goals, etc.

Software should give upper management and supervisors access to dashboards that show individual employee goals and productivity metrics. This software can help managers create performance reviews, reward good employees, identify and improve areas for improvement, and create incentives.

Sales Forecasting

CRMs with sales forecasting tools allow you to predict future sales using data from your pipeline. Your marketing plan may have to be altered based on your sales forecast. Say, for example, that you expected your toy shop to sell many puzzles during the holidays. Sales forecasting showed that building blocks were more popular. You can customize your marketing and advertising campaigns to suit your needs. Sales forecasting also helps anticipate market changes and mitigate business risk.

Mobile CRM

Most providers offer cloud-based services. Your employees will likely use CRM software on their desktop computers and mobile devices. Search for an application that is easy to use and has access to all tools and features. A mobile CRM should work on all devices, including iOS and Android.

You can set up mobile CRM alerts to track your campaigns and receive valuable information when they arrive. Alerts will also inform you about new customer interactions so your team can respond quickly.


A CRM dashboard lets you easily view all the data and information you need to run your business. You can view reports, real-time information, lead data, forecasts, and employee performance.

It should be simple to use and understand. The dashboard should be easily customizable so employees can add the most relevant information to their roles and tasks.

Chat Integration

CRMs enable team members from different departments to access and share data easily. They should be able, however, to work together through an integrated chat system.

Chat programs can provide real-time service to customers, and any department’s employees can participate.

Vendor Support and Training

Customer service is also important, even though it’s not a CRM feature. You want a vendor who goes above and beyond, whether setting up the software, training your employees on its features, or having someone available to troubleshoot any problems.

Look for providers who offer tutorials, training videos, or other resources to help you implement a CRM. You should have access to a live chat with customer service, 24/7 support, and forums to resolve any issue quickly.

Development Costs of CRM Software

The cost of a CRM system built to your specifications does not stop at the price of software development. Additional costs include:

Project Development Costs

The first step in the CRM development process is to create a plan. This includes identifying the purpose of the venture and listing its requirements.

Training Costs for Staff

This cost is directly related to the time and resources used to train employees to use the system.

Costs of Technical Support

A technical support service is needed because, no matter how well a system is built, it can still encounter problems in operation. Depending on the budget and complexity of the system, it can be an in-house technician or an entire department.

System Costs

After the deployment, in addition to eliminating bugs, it is important to update the CRM system to keep up with new trends, improve performance, and consider employee feedback.

You’re curious to know how much it costs to create a CRM. The cost of custom CRM development is largely determined by the number and complexity of features that you require.

There are also other costs, like project management and quality control. These costs typically represent 15-30% of the total cost of developing CRM software.

Investing in a capable project manager and a QA expert can help you save money over time. They can help you avoid scope creep and redo faulty code, which could be more expensive.

Your development team’s cost can vary depending on the location and expertise of each member. For example, a team of developers from Eastern Europe will cost roughly three times as much as those in the United States.

The typical range for custom CRM development is $50,000-$300,000. It’s important to contact our representatives and discuss the details of your project before we can give you an accurate estimate.

The Key Takeaway

Your business goals will help you build a good CRM implementation process. You can select software that will help you achieve your goals by establishing your goals. You can connect these goals to product features. Create a list with “must-have” and “nice-to-have” options, depending on your budget.

Your CRM can be at the heart of your business. Your CRM can be built to return at least two dollars for every dollar spent on its development.

How can you create a CRM that will improve your business’ performance? A clear CRM goal is essential. A tech CRM development company with experience will help you transform your idea into a real product.

AddWeb Solution offers full-cycle CRM development, helping clients with research, conceptualization, validation, and, most importantly, implementation of their ideas.


Can CRM software be tailored to specific business needs?

Most CRM systems can be tailored to meet an organization’s specific needs. Customization may include adding custom fields or adapting workflows for a tailored solution.

Can small businesses use CRM software?

Absolutely! All businesses can benefit. CRM can help businesses by improving sales processes, managing customer interactions, and tracking leads. This will increase customer satisfaction and business growth.

What are the benefits of CRM software for sales and marketing?

CRM offers valuable insights into customer behavior and preferences. The CRM software allows sales and marketing teams to target the right audience and personalize communications. They can also optimize marketing campaigns and improve their sales performance.

Can CRM software be trusted to store customer data securely?

To protect customer data, reputable CRM software providers place a high priority on data security. They use encryption and access control measures that are robust. It is important to choose a CRM vendor that has a proven track record in maintaining data security and complies with industry standards.

Does CRM software integrate with business tools and applications other than CRM?

Integration is a feature that many CRM software systems offer. They can connect to other business tools such as email marketing platforms, customer service systems, accounting software, etc. Integration improves operational efficiency, and streamlines data flows.