As we move ever deeper into the 21st century, certain ways that were acceptable in the past are changing and evolving. Technology continues to speed forward and in order to stay relevant, we must know how to adapt. Never has this been more evident than the rise of the internet. Businesses and individuals alike are starting to see the value in a strong online presence and have started to shift their paradigm towards that goal. Businesses, in particular, have followed the trend towards building a visible online presence to attract the attention of customers.
Most car repair shops haven’t really relied too much on extensive marketing strategies. They lean towards word of mouth to let potential customers know about them and for the most part, this has worked. But the truly prudent shops have seen the value of rising technology and are gearing their shop to make a decisive move in ensuring their success in this modern era.
Build a Website
Just because repair shops are brick and mortar businesses doesn’t mean they should limit their reach. For example, a towing service Cincinnati can only do so much with TV and newspaper ads. One way to truly gain more visibility and attract many potential customers is to dive feet first into the internet. And the best way to do that is to start your own website. Sites are a good way to showcase your services as well as other information about the business. People love to hear about how a business was started and would rather work with someone they know a little better than a total stranger.
Start a Blog
It might seem strange to mix blogging and car repair but you will be surprised to know how extremely effective a blog can be at bringing traffic into your site and subsequently into your doors. A blog is another way to bring attention to your many services. It’s a great way to expand on your narrative and give people a glimpse of your business operation as well as the small personal stuff that usually filter into each blog posts. It brings relatability into an otherwise strange world for most people.
Focus on your Customers
It is easy and quite tempting to showcase what the business is and what it can do to customers. But this is a strategy best left in the past. Customers want a business that caters to their needs. It is, therefore, crucial that shops are flexible in delivering their service. Match a list of your services with what you have done in the past that truly made customers happy and satisfied. This signals to potential customers that you’re not just out to get their money but is truly committed at doing a fantastic job for each of them.
There is a term that has seen a rise in popularity, especially within businesses and companies: social responsibilities. Without going too deeply into it, it means giving back to the community. Gone are the days of apathetic approach to the people and other businesses around you. Now, it is about getting involved with neighborhood activities and participating in community projects. Not only will it boost your standing as a local business but it brings people to your shop doors knowing all your community activities.
Hone People and Services
The best way to increase business activity in your shop is to invest in your staff and the services you offer. Keep up to date with the latest technology when it comes to car repair. For example, there is a growing market demand for hybrid and electric cars and these will need to be repaired down the line. Not many shops are equipped to cater to these new models of vehicle. Start training your staff on new services as well as perfect that ones that you offer already. If it is within your budget, invest in new equipment and machines. Not only will it make the work faster but it can save you a ton of money down the line and even draw customers in knowing you are keeping up with new technology.
Jamie Mervin, a passionate blogger and frequent traveller, enjoys writing about technology, basic automotive hacks to know and more. She is currently working with New dawn Towing & Recovery LLC, one of the leading companies that offer 24 hour towing services in and around Cincinnati.