In today’s competitive industry, outdoor advertising is all the rage. Mainly because businesses want to reach the maximum level of brand visibility through signage and graphics.
It is critical for your business to have a strong, well-known brand that represents the concepts and core values of your business. But how can you expect to grow your client base and revenue if your target audience doesn’t recognize or trust your brand? That’s where brand awareness can help.
Here’s a guide on brand awareness and five simple ways for increasing brand awareness and assisting your business’s growth by using custom signs in NYC.
What is Brand Awareness?
Consumers identify and remember your company based on its brand awareness. More people will recognize your logo, key message, and products and services if you have a high level of brand awareness.
Why is Brand Awareness Important?
Brand awareness is crucial because it allows people to recognize, remember, and become familiar with your brand and products. You can help your brand become top-of-mind when your target audience is ready to investigate and make a purchase if you can raise brand awareness among your target audience.
Customers will be more inclined to buy from your company than a competitor’s company with which they are unfamiliar. However, this desire to find your company occurs only after you have built your brand. This is where signage may help.
In addition to making your business easier to discover, good signage may also act as a reminder to people about what you do and why it is important to them.
So if you want to maximize your brand awareness using custom signs, here are some simple ways of doing that…
- Make a good first impression with Custom Signs
Make the brand name visible on the billboard or signboard. The first impression your storefront signage makes on your customers should let them know who you are and what you do.
Many customers return to your business and recommend your company to others based on captivating signage.
Moreover, it is not just the storefront that your signage should cover, throughout your store or office, the customers should be reminded of your brand with interactive walls and graphics that reflect your brand message.
- Customize your Signage with a personal touch
It is all about your business when it comes to brand awareness. You must be both innovative and communicative if you want it to attract favorable traffic.
To attract consumers and potential customers, use a logo on the sign with the brand name and customize it according to your business needs.
Keep in mind that distinctiveness and uniqueness will help your company stand out in a crowded market. So your custom sign should reflect the personality of your brand.
- Keep it Short and Simple
You don’t have to compose your signage like an essay or a short description. To make it easier for any passerby to read and understand, keep it up to 10 to 20 characters and use basic language.
People should be able to immediately grasp the essence of your entire business concept from the signage. This will ensure that your company’s concept reaches every single person.
Many of these passersby may become your clients in the future. Long titles and long slogans appear to be definitions that no one wants to read.
- Focus on the Logo and Key message
Make use of your signage to deliver your key message and promote your logo so it stays in the minds of people for a long time and becomes your brand image.
Instead of drowning your visitors in data and statistics, direct their attention to identifying your product or service with a single basic product statement and a visually appealing logo.
When it comes time to buy what you are offering, this will stick in their brains more easily and become much more memorable.
- All that glitters catch the Eye
Custom signs that are illuminated will never go out of style. Bright neon, illuminated letters, and back-lit signage draw people’s attention day and night.
Illumination is similar to a spotlight in a stage production; it separates individuals or objects from everything or everyone else. So does the illuminated signage, it will outshine your brand among the competitors.
Having unique glowing signage will give you a striking storefront that will be both functional and eye-catching.
Well, when it comes to establishing a unifying brand image, many businesses make the mistake of overlooking the importance of custom signage.
But you should make sure that your customers need to be able to locate you easily and keep your business top-of-mind when they need your products or services. Therefore custom signage must be used consistently across all your business locations to reach the maximum level of brand visibility.
Make Your Business Easy to locate with Custom Signs from Signs New York!
Custom signs from Signs New York can help you establish your brand and maximize your brand awareness.
Enhance the visibility of your business with our outdoor signs and graphics. A blade sign along the street, dimensional lettering on the building, big banners hanging from the rooftop, a bright awning placed over the main entrance, or graphics on fences or surrounding area walls might all help you to increase the brand exposure.
With our experience of over three decades, our team is dedicated to providing you with unique sign designs, high-quality materials, and utilizing top-notch technologies for making beautiful and eye-catching signs. Our expert staff can assist you in developing a signage plan that ensures your company is represented consistently everywhere your consumers look.
