In the web world, responsive web design is fast becoming a status quo for every website with fast speed, impressive design, and powerful functionalities, responsiveness to win over the audience.
Any business that wants to be competitive online or offline must have a professional website. The Internet has evolved into the leading resource for someone to find knowledge, with business research being an evolved reason to perform a search on the web.
Businesses that do not have a professional website risk losing possible clients on the Internet and in their storefronts. Customers are evaluating products and companies long before they select to make a purchase. If your website does not seem professional website, they will move on to the next merchant.
While sales and credibility are the two primary factors for creating a professional website for your business, the following reasons will help you understand why a professional website is important to your business.
Since 2015, when mobile users exceeded desktop users, people realized the importance of responsive web design. Also, Google started rewarding that were mobile-friendly websites.
What is Responsive Web Design?
Let’s understand the idea of responsive design and how it performs. Responsive web design is a method to build a website that automatically scales its content and design elements to match the screen size it is being viewed on.
The benefits of a responsive website design are to bring all the desktop-specific features and alter them into multi-responsive elements. So, the users can avoid the irritating resizing and zooming that occurs when they see a non-responsive site.
The problem of seamlessly navigating these sites leads to frustrating your clients and in the end; they end up abandoning your site.
Having a responsive website also replaces your requirement to design multiple websites devoted to different devices.
Instead of creating an individual websites for mobile audiences and desktop audiences, responsive sites offer a consistent experience to all types of audiences.
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The Demand for Responsive Web Design:
The dominance of mobile users on the internet began in 2015. Google also started noticing that trend and removed Mobilegeddon, an update to their search engine algorithm that contained a website’s mobile-friendliness with the ranking.
This update by Google provides an increase to the mobile-friendly websites in the SERP.
Also, as we live in a society that utilizes multiple devices to consume data, user experience arises as one of the most prominent characteristics that a website must have.
So, for example; if you are using a mobile, you have a good mobile experience in terms of navigation and comfort of use. And if a website does not fulfill that requirement, it is easy to exit that website.
So, many website development companies in India and USA offer responsive web design services that the users do not leave the website.
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The Benefits of Responsive Web Design:
Now, that we are pretty much clear with the basics of responsive web design. Let’s see how keeping a responsive site influences your business.
• Improved User Experience
• Influence on Google Ranking
• Optimized Traffic
• Cost-Effectiveness
• Easy Maintenance
Significance of Responsive Web Design
1. Enhanced User Experience:
User experience is important to website owners. You want people to like your website, and you also want it to be easy to utilize to convince them to come back.
If someone sees your website on a mobile device, and it takes permanence to load your pictures that do not have the appropriate resolution, it can make your company seem unprofessional.
No one likes to do business with an unprofessional establishment. But responsive design, which offers a much better user experience, can help convince people to provide your company a chance.
Because zoom and scroll will be eliminated, content can be viewed more immediately, and the overall impression will be much more positive.
2. Influence on Google Ranking:
Responsive design help with SEO because Google, as mentioned, provides a preference for mobile-friendly websites. In combination with other SEO factors, responsiveness can help give a big boost to search engine results.
Google takes into consideration all websites’ responsiveness as one of the determiners of their rank in search engine results. It only means that when your website is not responsive, it will automatically be ranked lower in the search engine results.
3. Optimized Traffic:
Statistics reveal that about 80 % of all global web traffic comes from mobile gadgets. It accounts for more than half of all world Internet traffic. It only indicates how it is increasingly necessary to have a website that renders properly on all mobile devices.
By executing a responsive design, you will automatically notice a boost in the number of your website visitors and the time they spend on your website.
4. Cost-Effectiveness:
It can get expensive to keep separate websites for your mobile and non-mobile audiences. You can save money by forgoing the expense of maintaining a mobile site by employing a responsive design. To make your site appealing to all visitors and devices, you will only need to invest in one site design.
In comparison to maintaining two versions of the same website, utilizing a responsive website provides you with fewer maintenance costs.
However, the initial cost is somewhat high. However, the savings from managing two different websites do add up.
5. Easy Maintenance:
Most businesses, especially smaller ones, lack the time necessary to update or revamp the appearance of their websites. But responsive design enables you to make the adjustments yourself, fast, and easily, instead of needing to employ a designer to manage every area of your website.
In Conclusion:
Compared to desktops and laptops, mobile devices are the preferred method of internet access today. Your website must therefore look fantastic and function flawlessly on tablets and smartphones in addition to desktops and laptops.
If your website’s design isn’t already responsive, it’s time to look for web design advice and redesign it so that it is.
Our designers at Daira Technologies construct multi-responsive, human-centered websites by adhering to the greatest UI/UX design practices.
As a top web design firm in India and the USA, our designers use the tried-and-true lean method to create designs that are sure to be successful. You now know who to contact if you want to make your website responsive.
