so lately google changed how ads show up on search results and its kinda big deal like before the top ads always were showing at the very top like above everything else right but now google is testing something new where sometimes the top ads might show at the very bottom of the page instead of the top

this move surprised a lot of people even some big names in seo services and digital marketers because it kinda flips the normal thinking upside down a lot of businesses pay more to be in the top ad position because they think more people will click but now imagine paying all that and end up at the bottom

like if you work with a marketing agency this change is super important because it will affect how you plan your ad budget and how you make your ads show to the right people in the best spot

why is google doing this change

google didn’t give a long explanation but some experts say it might be cause of user experience or maybe because google is testing what works better like sometimes users just scroll past the top ads and maybe focus more on organic search or maybe google wants to give people more clean page at the top and keep the ads at the end so it looks more natural

another reason could be cause of how people are using search now like mobile search is huge and scrolling is just part of the normal thing and if someone scrolls all the way down and sees the ad there maybe they are more serious to click it cause they already read the other info

some people think google just wanna try what makes more money like if users click more on ads at bottom then maybe this will be permanent change

how this affects people using seo services

so if you have a website and you do ads with google or you get help from marketing agency this is something you should know for sure cause it will change how you look at performance like no more just trust ad rank means top spot cause now it could be bottom spot but still be top ad position

also it could affect click through rate and conversions cause people behave different when ads are in different places

if your seo services also include ppc campaigns like google ads then its now super important to track where the ads are showing and how that impacts your results

also you may have to rewrite ad copy to make it more catchy so even if it shows at the bottom it still grabs attention

marketing agency role becomes more important now

like now is the time when a good marketing agency shows real value cause things are changing and you need smart people to adapt

a marketing agency can help by testing different ad formats tracking performance doing a b testing and making sure your ads still make sense even if they end up at bottom

also an agency can help balance between organic seo and paid ads cause maybe now is the time to focus more on seo services since if ads are not guaranteed to be on top then you want your actual site to show higher  on the search page

so basically this change is not just about ads but how you plan the whole strategy for getting traffic leads and sales

why this matters for small business too

its not just big companies affected like even small businesses that do local ads or use seo services to rank their site on google need to pay attention

if you are spending money on ads you wanna know if they are showing in a place where people will actually see them

like imagine you pay for an ad to show for pizza delivery cairo and instead of showing at top its now showing at bottom where maybe no one scrolls down and you get no clicks

that means wasted money and lost customers

so even if you are a small bakery or hair salon or whatever this google change can make a big difference on how you get customers from online

how to deal with the new ad placement

first thing is don’t panic like google always tests things and sometimes they change back but also you can’t  just ignore this

check your ad reports like where your ads are showing and what position and check the ctr like are people clicking more or less

also try running the same ad in different ways and see what works maybe a long headline works better at bottom or maybe short and strong works better

also maybe think about using seo services to get your site ranked so you are not only depending on ads

it’s a good time to look at content on your website maybe it needs better keywords maybe the speed needs improvement or maybe you need to update old pages

some marketers like the change

like believe it or not some people who work in a marketing agency actually say this change could be good

cause sometimes users don’t trust ads at top like they think its just paid stuff and they prefer scrolling and reading real content and then maybe clicking the ad at bottom when they are more sure

so for some ads maybe showing at bottom actually gets better results

also it might make advertisers more creative cause now you need to work harder to get clicks not just pay more money

will this change be permanent

nobody knows for sure like google is famous for testing things and seeing how it goes and if they like the results they make it official

but also if a lot of advertisers complain or if google sees less money from this change they might switch it back

so for now its like a wait and see situation

but its smart to prepare cause even if this change is just a test it shows that google is not afraid to change big things and marketers need to be ready

what a smart marketing agency will do

if you work with a good marketing agency they should already be testing this and talking to you about it

they should explain if your ads are showing at bottom and what that means and how to fix it if needed

they should also look at other ways to get traffic like maybe social media or youtube ads or better seo services that get you free clicks from search

also they should help you understand whats working and whats not like not just look at impressions but real clicks and conversions

a good agency will help you stay ahead not just react late

focus more on full funnel not just ad rank

this change kinda proves that focusing only on ad position is not smart anymore like being top ad doesn’t always mean top spot

so you need to focus on the whole funnel like from search to click to landing page to sale

seo services should now include better tracking better page experience faster sites and better call to actions

and your marketing agency should help make sure all this is working together

cause now more than ever its about smart strategy not just big budget

summary of the change and what to do

google is changing how ads show up and now top ads might be at the bottom of the page

this affects how many people see the ad and click on it and how much money you make from the ad

it also affects how seo services are planned and how a marketing agency should work

to deal with this you need to

• check where your ads show
• look at ctr and conversions
• test new ad copy
• update your website seo
• work with a smart marketing agency
• focus on user behavior not just position
  

final thoughts

change is always part of digital world and this google ad shift is just one more example

but smart marketers and businesses will use this to grow not to complain

if you use good seo services and work with a strong marketing agency u can still win

maybe even more than before cause while others panic u prepare and move fast

in the end what matters is helping users find value and click with trust and if you do that it won’t matter if your ad is top or bottom

stay ready and keep testing

keep testing new ideas keep checking reports keep talking to your marketing agency

use tools to see where ads show how users act what pages they like and what makes them buy

keep learning about seo services and stay flexible

google will keep changing things and if u change with them you stay ahead always

never stop testing never stop learning cause thats how you win in digital world

hope this helped

this update is big but not scary it’s just a reminder to be smart and never get lazy with ads and seo

use this chance to upgrade how you do things and make sure every ad every click every visit is part of a strong plan

a good marketing agency can guide you and seo services can make sure you get free traffic that doesn’t depend on ad positions

this is the time to level up not give up