
Want to keep users coming back for more through your travel apps? Then you must prioritise introducing gamification in travel apps which can include rewards, challenges and adding some interactive features that will keep users engaged. This ensures that they will use the apps more frequently.
Gamification is a very interesting way to keep users involved where it transforms mundane tasks into interactive experiences. Further it gets more interesting when you include points, badges, leaderboards, and challenges that are incorporated into everyday activities.
The purpose of designing the games is to keep user behaviour and preferences in mind and make the features compelling. So numerous sectors have understood the importance of gamification in their apps because why not! For instance, in retail, brands like Starbucks use rewards systems to incentivize purchases.
Key Gamification Techniques for Travel Apps
Is your travel app ready to embrace the power of gamification? If not, then it’s time to consider doing so! Imagine transforming every booking and itinerary into an engaging adventure. If you are serious about enhancing user experience, you should hire Android developers who specialize in integrating gamification strategies.
Are you looking for ways to make the travel app experience more engaging and enjoyable? Then let’s look into some ways that can make the app more fun.
Points and Reward System
These seem to be powerful tools through which you can reap benefits as the users can earn points while they book their trips, when they give feedback or refer the app to friends. It’s helpful for the users as they can make travel more affordable when they redeem the points for discounts, get free services and receive exclusive offers. You see, it only gets better and better! It’s such an interesting way to keep users engaged for sure.
Challenges and Quest
This includes various ways to keep users engaged. You can start with photo challenges, where users can upload pictures when they are at a specific location or when they share experiences during their journey. They can earn points when the challenge is completed. The other ways to keep users engaged can also be through cultural exploration quests, a city discovery quest, road trip challenge or through travel Bingo. An Android app development company can assist in creating intuitive interfaces for these gamified elements.
Leaderboards and Competitions
Leaderboards are tools to foster competitive spirit as they display users’ rankings based on specific criteria. This includes the points earned through completing challenges, booking trips, or sharing travel experiences.
For instance, Milestone Celebrations have a special leaderboard which highlights the special achievers who have completed visiting a certain number of countries and completing certain challenges.
Badges and Achievements
This tool of gamification in travel app is one of the most effective ways to celebrate certain accomplishments of users. The users receive digital rewards and users earn badges after task completion and any challenges. There are a lot of ways to achieve badges. For instance, users who receive exploration badges when they complete travelling to different destinations which can be through hiking or visiting any major cities.
An iOS app development company can help you implement a rewarding badge system that motivates users to explore new places and encourages them to diversify their travel experiences.
Let’s Explore the Gamification of Travel Apps
- Airbnb incorporates gamification through its “Superhost” program. Hosts earn badges for their exceptional services and good reviews given by guests.
- MakeMyTrip launched “Holiday Hunt” campaign where users had to hunt for clues and complete tasks to win travel vouchers and get super discounts.
- Cleartrip’s reward program by gamifying the booking process. Every user would get points with each booking. They included several levels which would get unlocked with more booking frequency.
- The point system was initiated by Goibibo where the users’ received points with every flight and hotel booking and additionally got rewards for checking into hotels and writing reviews.
- Yatra encouraged travelers to explore new destinations through their travel challenges and users would badges for visiting certain locations or completing itineraries.
- Oyo rooms offered loyalty programs and provided users with different membership tiers. They received exclusive benefits along with rewards.
If you are looking to implement similar features, partnering with a travel app development company can help you bring these engaging ideas to life!
The Impact of Gamification
- When MakeMyTrip launched the “Holiday Hunt” which was a gamified treasure, they saw a 40% increase in user engagement during the promotional period
- Goibibo when they implemented a rewards system, it resulted in a 25% increase in repeat bookings.
- Oyo’s loyalty program allows users to earn points for every booking and reported a 15% increase in user retention among members of the Oyo Wizard program.
In a nutshell, incorporating gamification in travel apps can truly elevate the user experience. By utilizing innovative features like points, challenges, and leaderboards, you can keep users coming back for more adventures. If you’re ready to take your travel app to the next level, partnering with a skilled mobile app development company can make all the difference. They can help you implement these gamified elements effectively, ensuring your app stands out in a crowded market.
For all the services you need to enhance your travel app with gamification, look no further than the Mobibiz website. They have got the expertise to help you create an engaging and enjoyable travel experience for your users!