You’ve been there—and likely endured it too. A long, wordy slideshow. Boring static slides. Stock imagery. Bullet points fading in and out. By slide seven, people are distracted. By slide ten, phones are out. Nobody’s converting. Nobody’s recalling what you said.
The world has moved on from slideshows. If your business presentation, brand pitch, or company overview still lives inside PowerPoint, you’re behind. It’s time to make the switch to corporate brand video production—the new standard for businesses that want to be seen, heard, and remembered.
Why Slideshows Are Losing Impact
Slideshows had their moment. They were easy to create, low-cost, and simple to present. But how people consume content is no longer the same. Attention spans are shorter. Audiences anticipate movement, narrative, and feeling—even in corporate communication.
Unless your message captures attention within a few seconds, it’s dismissed. That’s where corporate brand video production comes in. It turns stagnant slides into living, breathing visuals that capture and convince.
What Is Corporate Brand Video Production?
Let’s define it clearly. Corporate brand video production is the development of videos that embody your company’s values, story, products, or message designed specifically for internal and external brand communication. These videos are typically utilized for:
- Company introductions
- Sales presentations
- Brand storytelling
- Investor or board meetings
- Website and social media presence
- Talent recruitment
Unlike slides, these videos employ visuals, voiceovers, animation, and real footage to convey a clear and memorable message.
Why Companies Are Choosing Video Over Slides
Brands these days aren’t just talking—they’re fighting for attention. And slides are no longer enough. Here’s why video is dominating across industries.
1. Video Provides Greater Engagement
Humans remember up to 95% of a message when they see it in a video—versus only 10% when reading it as text.
2. It Creates Emotional Connection
With images, music, and rhythm, corporate brand video production makes your viewers feel something—curiosity, trust, excitement.
3. It Performs Across Channels
Video can live on your website, social feeds, email campaigns, or be repurposed into ads and snippets.
4. It Reflects Modern Branding
A strong, polished video sends a clear message—you’re forward-thinking, professional, and ready to lead.
Upgrading to corporate video production for brand messaging isn’t just a content change—it’s a mindset shift.
Types Of Videos To Replace Your Slides
When you exchange slides for video, you have choices. A robust corporate brand video production company can assist you in finding the format that is best suitable.
1. Brand Story Videos
Reveal who you are, why you’re here, and what you believe in.
2. Explainer Videos
Perfect for clarifying services, products, or processes.
3. Company Culture Videos
Perfect for recruitment, onboarding, or internal communications.
4. Leadership Messages
Eliminate lengthy executive decks with concise, direct video messaging.
5. Pitch Videos
Utilize visuals, testimonials, and facts to win over clients or investors.
These videos don’t just appear more attractive than slides—they work better, particularly when made by a team skilled in corporate video production for brand messaging.
How Corporate Brand Video Production Converts
Regardless of whether you’re pitching a client, addressing stakeholders, or selling a vision, video provides a competitive advantage. Here’s why:
1. Forms A Narrative
A video tells a start-to-finish story, something that is much easier to stay with and listen to.
2. Controls The Experience
A video guarantees the timing, tone, and appearance hit just so. No wonky clicking, no out-of-sync voice.
3. Adds Visual Impact
Animation, motion graphics, and live action photography make complicated points simpler to get—and remember.
4. Boosts Credibility
A professionally made video immediately raises your brand image. It declares, “We care about how we show up.”
When executed properly, corporate brand video production not only inspires but also motivates people to act.
What To Expect From A Production Partner
Making a video may seem daunting if you have experience only with slides. However, with the right crew, it’s a smooth process. Here’s what a full-service corporate brand video production crew generally provides:
- Discovery and strategy sessions
- Scriptwriting and storyboarding
- Talent casting (if necessary)
- Filming or animation production
- Post-production and editing
- Sound design and voiceover
- Final delivery in multiple formats
Top agencies also excel at corporate video production for brand storytelling, so your video isn’t only beautiful—it’s intentional.
Cost Considerations (And Why It’s Worth It)
Let’s discuss budgets. Yes, corporate brand video production does cost more upfront than slides. But the payoff is bigger:
- Improved engagement
- Increased conversions
- Stronger brand positioning
- Reusability across platforms
- Longer shelf life than any one deck
- You’re not creating content—you’re creating an asset.
And, most agencies provide tiered pricing by complexity, length, and format. Whether you want a straightforward explainer or a full-fledged brand anthem, there’s a solution that aligns with your objectives.
Where To Use Your Corporate Brand Video
After you’ve created your video, you can use it well beyond the boardroom. Successful distribution channels include:
- Your company website
- Sales presentations and pitch meetings
- LinkedIn and other social sites
- Email signatures or campaigns
- Online ad campaigns
- Recruitment portals
- Internal town halls and events
With a carefully planned rollout, your video keeps on working for you—long after it’s created. That’s one more reason to invest in corporate video production for brand influence.
How To Get Started With Corporate Brand Video Production
Ready to go beyond slides? Here’s how to get started:
1. Define Your Goal
What is the primary goal of the video—awareness, conversion, recruitment, or retention?
2. Identify Your Audience
To whom are you addressing your message? Investors? Customers? New employees?
3. Pick The Right Style Of Video
Refer to the types we mentioned above and pair them with your message.
4. Get The Right Production Team
Seek a team that has corporate video production expertise for brand communication.
5. Plan For Distribution
Where will the video reside? How will it be used and distributed?
Slides Won’t Cut It Anymore
In the current content-centric world, companies that desire to get noticed require more than words on a slide. They need to demonstrate their story. That’s why the most clever brands are spending on corporate brand video production not merely for shine, but for success. Because the correct video doesn’t merely communicate your message. It sells it, reinforces it, and shares it.
So if you’re still relying on slides, it’s time to get with the program. Hire corporate video production experts to develop your brand strategy—and begin building content that actually converts.
