To adapt to this constantly evolving digital world dominated by big established companies, startups need to utilize the trending and efficient tools that are present in the marketplace. Cloud based tool is one such reliable tool. There are currently two big cloud-based platforms that have a monopoly over this sector namely Google Workspace and Microsoft Office. Both have similar services but at their core, they have differences that set them apart from each other. This article is going to explain why small businesses and startups should adapt to Google workspace. 

What is Google Workspace? 

As businesses need to juggle multiple tasks at once, a compatible cloud suite is extremely important. From managing emails to coordinating with teams, businesses, especially startups, cannot afford to waste their time by prioritizing one task over another. Google Workspace, with its simple interface and capacity to allow performance of various tasks at once, is perfectly suitable for startups. It offers the right tools that prevent both cost and time wastage and make space for innovative growth. Workspace streamlines various tasks including communication and workflow efficiency, which is essentially helpful for startups to be able to focus on their core business operations.  

Ways Google Workspace Helps Startups 

Managing Email  

 Google Workspace provides a simplified email interface that is preferable for startups who lack experts due to their recent foundation. It has various features including Smart Email Filtering and Priority Inbox which lets users focus on more important emails. To keep up with the trends, it also offers AI powered Smart Reply and Smart Compose that suggests to the user some quick replies and phrases while they draft an email. Google Chat and Meet are integrated with Gmail so that users can conveniently access them for communication purposes without changing the application. 

Comprehensive Google Drive  

A cloud-based storage platform that saves and synchronizes data in real time. The users do not need to constantly transfer files including any work on Google applications like Docs and Sheets. Drive allows users to work collaboratively on the Google applications live which prevents the need for editors to frequently contact each other for any editing query. There is also a feature called version history that lets the user access their previous edits in case of any confusion. Startups that are still in the beginning phases of functioning can effectively utilize these features to prevent common mistakes. 

Schedule with Google Calendar 

In addition to working as a calendar to show dates and occasions, Google Calendar offers various other functions. It has an assisting feature that helps by suggesting the best meeting times based on our recent activities called Smart Scheduling. Like Gmail, Calendar is also integrated with Google Meet that allows one click video conferencing. A startup can also utilize Calendar’s feature of live scheduling and shared team calendar which would help with team collaboration and event planning. 

High Security 

Choosing Google Workspace for its simplicity does not mean that it compromises data safety. Google understands the importance of secure data, thus provides high security options through a variety of features including: 

• Multi-factor authentication (MFA) 
• AI-powered defenses add-ons 
• Single Sign-on (SSO) 
• Data Loss Prevention (DLP) 

In conclusion, Google Workspace is an excellent platform for startups looking to get started with cloud computing by providing simple and easily accessible functionality. As they often have budget constraints, Workspace offers them various affordable plans. They can contact authorized resellers like Wroffy Technologies to consult and buy the right plan for their companies at a reasonable price.