
In the last years egypt started to grow a lot in the frozen food industry more and more companies in Egypt now sell frozen food to other countries and it is becoming a big thing especially for vegetables fruits and snacks this trend is helping Egypt economy but also bringing many new problems and things that need to be fixed or handled smartly so in this blog i want to talk about why frozen food exports from Egypt are going up and what are the good and bad parts of this big change
first lets talk about why frozen food exports are rising from Egypt many people in other countries are now looking for healthy and easy food and frozen food is perfect for that you can keep it for a long time it’s easy to cook and it still has good vitamins and taste if it is done right also egypt has the weather and land to grow lots of crops especially things like sweet potato green beans strawberries mangoes and more
egyptian sweet potato is one of the top things that is becoming popular in the frozen food exports many people like sweet potato because it tastes good and it is healthy and when egyptian farms grow it they usually have a lot of it in good size and color and that helps them freeze it and sell it abroad also sweet potato frozen fries are a big trend now because more people want to eat fries but also want it to be a little healthier than normal potato fries
now let’s look at the main opportunities that egypt has in the frozen food market first thing is location egypt is close to europe africa and asia so it’s easier and faster to ship frozen food to all those places second the cost of making food in egypt is low compared to other countries that means egypt can offer good prices which helps in selling more to big importers also many farmers in egypt are now learning how to grow better quality crops so the frozen food made from those crops is now better than before
another opportunity is the type of food that people want now for example in europe and gulf countries people are asking more for healthy plant based foods and frozen veggies and snacks are part of that egypt can use this trend to offer things like frozen green peas frozen okra frozen strawberries and of course sweet potato frozen fries and since egypt has lots of sun and land the country can grow these in big amounts without needing too much effort
also technology is helping now many frozen food factories in egypt started using better machines and systems to freeze clean and pack food in a way that makes it last longer and keeps the taste this makes the food more attractive to buyers in other countries and helps egypt compete with big food exporting countries like spain turkey or india
but even with all those good things there are still many challenges and problems that egypt needs to work on to grow more in this field for example one big problem is the cold chain that means from the farm to the factory and then to the shipping the frozen food needs to stay cold all the time if the cold chain breaks then the food can go bad or lose quality and that will make importers not want to buy from egypt anymore
also sometimes the roads and transport system in egypt are not good enough for fast and safe delivery of frozen products this makes it hard for small farms or companies to send their frozen goods to ports on time or without delay and this can cause problems with the buyers abroad who expect the delivery at a certain time
quality control is also a big challenge sometimes the food that gets exported is not always in the same quality level and this makes buyers lose trust also some countries have very strict rules about food safety and egypt must follow all these rules very carefully for example if a country in europe finds that a frozen product has pesticide or is not clean they will stop the shipment and maybe ban more shipments from egypt in the future
another challenge is marketing and branding many egyptian companies don’t know how to market their frozen products in a smart way for example when someone in germany or uae goes to a supermarket and sees frozen food they may choose something from europe just because the brand looks better or the packaging is more attractive so egyptian companies need to spend more on good branding packaging and telling the story of their products to make it stand out
still many companies are doing good things for example there are some big producers of sweet potato frozen fries in egypt who now sell to france italy and saudi arabia they use modern freezing machines and make sure the fries are the same size and taste every time they also try to use natural farming methods so the product is clean and meets the import laws of the buyer country this shows that when egyptian companies do the right steps they can grow big in this market
one more challenge is competition more countries are trying to export frozen food now for example morocco and turkey are both sending lots of frozen veggies to europe and they have good shipping systems and strong trade deals egypt needs to keep improving so it does not lose its chance in the market to these other countries
government support is also important if the egyptian government gives more help like tax support export training better infrastructure or faster paperwork it will make it easier for farmers and factories to sell their products outside also having good data and research about what countries are asking for will help businesses in egypt choose the right crops and products to focus on
for example if egypt knows that japan is now buying a lot of sweet potato frozen fries then farmers can grow more sweet potatoes of the type that japan likes and factories can start freezing it in the shape and size that japan wants this smart planning can really help grow the export numbers and build long term trade deals with those countries
climate change is also something to think about egypt has good sun and land now but if weather patterns change too much it may affect the crops so egypt needs to look into ways to protect farming from extreme heat or water shortage maybe using new way like drip irrigation smart farming or greenhouses in some cases
on the good side many people around the world are now becoming more aware of egypt as a food source especially after covid when they wanted to find more food suppliers and not depend on just one or two big countries egypt can use this chance to become a stable and trusted source of frozen food especially in things it does well like mango slices green beans molokhia and egyptian sweet potato
let me tell you a small story about a friend of mine he started a small frozen food brand in cairo just 5 years ago at first he was just selling locally then he found out that many people in germany were looking for clean frozen okra and molokhia he worked hard to get all the health certificates found a buyer in germany and now he sends a big container every two weeks he even added sweet potato frozen fries to his product list because he saw that people wanted something different than normal fries and now that product is growing fast
this shows that with good planning hard work and learning about the market egyptian frozen food exporters can do great even if they start small and that is one of the best things about this field you don’t need to be big company you just need to understand the market keep your quality high and be honest with your buyers
conclusion
the rise of frozen food exports from egypt is big opportunity for the country it brings money jobs and makes egypt a stronger player in the global food market with things like egyptian sweet potato and sweet potato frozen fries gaining popularity egypt can take a bigger share in the healthy snack and veggie market but to do that egypt must solve some key problems like transport cold chain quality control branding and competition from other countries
if the government and businesses work together and focus on long term goals and better systems egypt can become one of the top exporters of frozen food in the region and even beyond and this is the time to do it because the world is changing and people want better food better quality and better sources and egypt has all the tools to offer that if it uses them wisely
so if you are a buyer or trader or someone in the food business keep an eye on egypt because the frozen food wave from this country is just getting started and it might surprise you how good and how big it will grow in the coming years