Do you want to leave an impression on your customers’ memory? This is essential, especially in trade shows where a large audience will visit your stall with a gust to know about your brand. In such situations, event signage like pull-up banners works as an advertising tool.

They not only fill in the gaps at the event but also help in grabbing the attention of all those rooming around at the event. Being an effective marketing tool, it must be designed correctly. In this blog, we will discuss the process of creating these exhibition pull-up banners. So let’s get started.

Designing the perfect pull-up banner

What is the purpose of your banner?

Before you begin designing the banner, you must keep the main purpose in mind. Whether your core purpose is to promote your business, product, service, or event. When the purpose is clear, you can better design your banner.

Make sure that the needs and demands of the target audience are fulfilled. You can decide what message to display on the banner. When you have made a decision, you can look for services like BookPrintIE or others to send you some template ideas that you can consider for your poster.

The size should be ideal

Once you get an idea about the reason behind your designing banner and demands from the audience, you then start working on designing the banner. Research for the ideal sizes for pull-up banners. Filter out the shortlisted choices according to your budget, the space that is available at the event, and your needs that are to be displayed. If you want to either display huge content or make your material more prominent, you can consider wider exhibition pull-up banners. The large white space available for the content can easily fulfill your demands.

Begin with the designing

After you have shortlisted and confirmed the size of the banner, it is time to begin with the larger and more important part of the banner, its design. Ensure what you design is eye-catching, informative, and goes perfectly with the aim of the banner and brand. You can consider these pointers when designing the pull-ups:

The quality of the image

 The images you add to the poster should be of high quality and resolution. These pictorial images will hook the customers and deliver about your product and service. Ensure that they are clear, and the colors used are sharp.  

Simplicity is the best policy

In the trade show, the customers visiting your stall will be from a diverse population. Ensure that the message on the banner is clear and concise. The font used should be reader-friendly. Don’t forget to add your brand logo, and the colors on the logo should match the original ones. For instance, if your brand logo uses a green color to promote a healthy planet, make use of the green palette on the poster. To keep the poster simpler, you can get help from services like magazine printing services near me or a poster printing service. Their expertise will help you make the best decision.  

Chose the right background color

The color of the text and background should be contrasting to ensure that the message stands out prominent. For example, if you are using a dark-colored background and light shade for the message, then the readers will be unable to comprehend your intended message.

All contact details

When clients find that your product or service aligns with their needs, they will wish to contact you. Therefore, don’t forget to add the contact information on those banners. These details might be your contact number, an official email, or any social media handles. Moreover, if the pull-over banner is placed at the entrance of the event, don’t forget to add the stall number so they can find you in the expo hall. This will help them locate you if any further details are required.

Add QR codes

Going with the flow is important. To show your customers that you are digital-friendly, add QR codes on the banners. This will help the walk-ins to scan your code for more details. Additionally, you can save enough space on the banner and let the audience know more about you by scanning.

Get it printed

It is print time! Choosing a reputable printer with high-quality printing techniques and materials will give the banner a professional look. You can consider some of these tips when you are getting the banner printed:

The quality of the material

The material that you shortlist for the printing should be durable and of high quality. This will ensure that the designed poster can be used for a long time.

Look for printing errors

Before you get the banner printed, check for all sorts of errors. These can be typos or a grammar issue in sentences. Apart from these, there might be mistakes in the designs that block its way to give a professional look. If found any, correct them.

Proofread it

Although you might have checked through every error, there can still be that you might have missed. To remove all sorts of doubts, ask one of the members of your team to check it thoroughly. A second opinion on any material is always advantageous. They might have some spelling or other mistakes.

Set your banner

You have designed and printed your banner. The final day has arrived, and I am now setting it up. They are easy to place and require minimum effort to be assembled. When you place it, check for these details:

Opt for the correct place

The position of your banner plays a vital role in branding. Therefore, it should be strategic, like a location near an entrance or place where people will stand and give it a view.

A stable position

The chosen position is stable. If the ground is uneven, the banner will keep falling, and you need to fix it again and again. This will create a negative impression on the visitors.

Keep it safe for the future

After the event is over, secure the banner in a zip-lock bag. This will make it safe for the next event, and you don’t need to invest your money again in redesigning it.

Collect feedback

You can collect feedback from the customers related to your banner. Ask them questions or use a creative idea for feedback. You can keep some shits and ask them to state their comment on to them. This will help you gain an insight into the best and worst aspects of the exhibition. 

FAQs

What is meant by a pull-up banner?

One of the marketing tools that is used in expos or tradeshows to tell the audience about your brand using the traditional poster in a new way is known as a pull-up banner. 

What is the characteristic of a good pull-up banner?

A good pull-up banner should deliver the message clearly in a simple way that everyone in the crowd understands.

How do you design a creative banner?

The banner can be made creative by using creative tools online or choosing a template that matches the theme of the brand.

What is the best place to set the banner?

Set the banner in a place where it is easily accessible to the audience. The place should be static to prevent it from falling.

The final comment

The process of designing exhibition pull-up banners is an easy task. You just need to clarify your objectives, create an eye-catching design, and choose high-quality material. Make sure that your message is concise and compelling and that the banner is placed in the correct position.

Following these steps, from ideas to placement, you can use this marketing tool to promote your brand and leave a lasting impression.