What Is Technical SEO And How Is It Important For A Healthy Website?

technical seo

Consider technical SEO as the foundation of your whole search engine optimization plan. Technical simply refers to all the fundamental code and page structure that search engines will use to scan your website. Your chances of ranking from scratch are completely gone without the technical elements since without them, search engines cannot reach your website at all. Ensure that the technical aspect is as good as it can be. As a result, you’ll be prepared to use both on-page and off-page SEO to attack and win. Every SEO Training in Ahmedabad focuses on technical SEO apart from on-page and off-page SEO techniques for better results.

Importance of Technical SEO

SEO, or search engine optimization, is still a crucial component of any digital marketing plan. Even if we like discussing the most recent and cutting-edge digital marketing strategies, SEO is a dependable constant and will remain so for the near future. But most digital marketers split their attention among a few tasks when creating a thorough SEO plan. Naturally, selecting high-ranking keywords to target is a crucial step. Your next objective may be to incorporate these into high-quality pieces of content. 

These many on-page and off-page SEO tactics are essential components. However, good SEO also requires technical search engine optimization. Your website’s ability to advance in the search results can be greatly aided by concentrating on the architecture of your website and making sure that Google can effectively crawl it.

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Basic Technical SEO factors required for a healthy website

1. Site Architecture

Search engine crawlers might be guided by your site’s architecture as they attempt to index your content. A good site architecture should have the following fundamental components:

  • Your website may contain pages that don’t require indexing or that, for a variety of reasons, you would prefer not to have indexed. Making the task of the search crawlers easier may be done by including a robots.txt file in your site architecture.
  • Google awards HTTPS-enabled websites with automatic recognition. These days, information may be readily stolen from websites, therefore this is a reasonably easy technique to enhance your site’s design and encourage a safer internet. 
  • A sitemap aids spiders in navigating your site’s architecture by highlighting the most crucial content for them to see. You may either have an HTML sitemap, which is frequently placed at the footer of your website to assist visitors in finding certain pages, or an XML sitemap, which consumers cannot view.
  • Users may navigate your website more easily with the aid of breadcrumbs. For the page you’re now on, they display the page hierarchy.

2. Fast and updated website

Nobody wants to visit a website that loads slowly and takes a long time to provide results in today’s era where individuals have such easy access to the internet and data. To save the time of your visitors, a website must not only have a good architectural foundation but also be quick and responsive. A user won’t stay on your sluggish website for hours waiting for it to load; instead, he’ll leave right away and go to another one where he can get what he’s looking for. This might seriously hurt your company.

3. Mobile-friendly website

In today’s environment, it is evident that every single one of us has a mobile device. People who don’t even own computers use mobile phones instead because modern phones are capable of doing all computer-related tasks. Therefore, if your website is not fully compatible with mobile devices, you will not be able to reach a large audience and your company will not be well known.