Since buyers have begun investing more energy in exploring items on the web, reviews and customer feedback have become increasingly important. A recent study from Forrester found that 67% of consumers will only purchase from brands with good reviews.
And according to another study by TripAdvisor, 90% of consumers trust reviews as much as personal recommendations from friends or family. Unfortunately, many firms neglect consumer feedback when developing their products, and as a result, their customer reviews do not improve.
Why? Well, it may be because they lack a well-defined strategy for encouraging and increasing positive customer reviews. After all, why would you want to attract more negative reviews when you already have a high number of unhappy customers? So, in order to get your customer reviews to go up, you must first learn how to get your customers to review you in the first place. Here are ten proven ways to increase and improve your customer reviews:
1. Create a good first impression by providing excellent customer service
There are many ways to improve and increase your customer reviews. To increase your reviews, you need to start by creating a good first impression by providing excellent customer service. You should always aim to resolve any complaints immediately and provide excellent follow-up. This should include thanking people when they give you positive feedback, thanking people when they complain about you, and even thanking people when they don’t say anything negative about you.
2. Put your reviews front and centre
When you use social media to promote your business, you need to make sure that people are finding and responding to you, but also that your social media content is being found, shared, liked, and responded to. There are a lot of reasons why people would not respond to you, and having positive reviews for your business on the top page of a search engine can help you get the response you want. If people can easily see what your business has to offer, and how much they are getting for their money, they may be more inclined to purchase.
3. Join the same social media platforms as your consumers.
Getting on the same sites as your customers is one of the best methods to boost and enhance your customer reviews. Why? Because when you are featured on a site, you are often placed at the top of the search results. So when someone searches for a term, and they see you on the top of the results list, you have just increased your chances of being seen by more potential customers.
4. Stay in contact with buyers.
The next step is to take follow up with your buyers. One of the best ways to improve your customer reviews is to send follow up emails. Send your customer a quick email asking for feedback or to let them know if they had any problems or issues after they purchased. Customers who receive follow up emails are more likely to leave reviews about their purchases. It’s important to keep in mind that a follow-up email should be brief, easy to read and easy to understand.
5. Ask the right questions.
Customer reviews are valuable and they provide your business with useful information. Many times, your consumers don’t know how to provide favourable reviews since they don’t know-how. If you’re not asking your customers the right questions about their experiences with your product or service, then you’re missing out on a huge opportunity.
6. Make contact with those who give you positive feedback.
To boost your ratings, you need to focus on improving both the quality and quantity of the reviews you receive. There are many ways you can increase and improve the customer reviews on your website. However, the most powerful way to gain more positive reviews is to start by asking for them. When you ask for a review, you are essentially creating a dialogue between you and your customers. This dialogue could be anything from a simple “thank you” to a longer, detailed message explaining why you want a better rating.
7. Get in touch with everyone who has left you a bad review.
Ignoring them will not make them gone. Respond to negative reviews, especially if you feel the reviewer’s critique is genuine or if other customers have raised similar problems. Take advantage of this chance to learn from your customers and enhance your company.
8. Reward those who review.
There are many ways you can encourage customers to leave reviews. One of the simplest ways is to offer discounts or special promotions for customers who leave reviews. This works well when you can tie a discount or promotion to a specific review. Another way to reward customer reviews is to share your success stories on social media. Many businesses have been known to give rewards for reviews that mention their business. Sometimes, businesses send customers something nice in return for leaving a review, such as free shipping. If you offer free shipping to customers who give reviews, be sure to include clear rules on when and how to use the discount. Make sure that it’s communicated to customers so they know how to receive it.
9. Include the customer’s profile in the testimonial
When writing a testimonial, include the name and picture of the customer if possible. The best testimonials come from real customers who give specific details about what the product did for them and why it worked. People love to hear stories, so the more people you can tell their story to, the better.
10. Give your consumers a reason to leave a review.
Your clients are just like you: they’re a busy bunch. They have lives outside of your business, and if they don’t have a good reason to do business with you, chances are they aren’t going to bother doing so. Whether your business is a local one or a global one, the customer reviews you receive online or offline are an important metric of whether people enjoy doing business with you or not. So, make sure you leave a strong reason for them in order to have positive reviews.
In conclusion, reviews are important because they provide honest, objective feedback about your product or service. Consumers who read reviews tend to trust companies more than those who don’t. However, reviews can quickly go viral on social media and can have a massive impact on your online reputation and even your business. By monitoring your reviews and responding to them appropriately, you can create a reputation management strategy that helps you increase your online reviews and improve your business.