How To Utilize Web Stories For More Organic Traffic? – Comprehensive Guide

Nowadays, the majority of people are shifting to video content. No wonder, it is more easy and quick to digest in comparison to text-based information. So it is not wrong to say that even a toddler can understand a difficult concept if represented with the right approach.

Therefore, interactions with the general audience using video content is taking over the market in the past few years. You may be already consuming video content from popular platforms like YouTube shorts, and Instagram reels.

But did you ever think how this trending content delivery option can turn into a massive source of organic traffic? If not then you may get surprised to know that it is possible with a new concept known as “Web Stories”.

Web Stories For Organic Traffic

What Is A Web Story?

Web stories are very similar to short videos that you see as YouTube shorts or Instagram reels. Unlike those popular short video trends, the main motive of web stories is not to entertain people. Instead, they are solely made for spreading awareness about what is trending around the globe and educating people all over the world.

Think of web stories as a collection of different slides containing useful information. A web story can have a minimum of 5 and a maximum of 30 slides within them. The person who creates them can use different elements such as text, images, and animation to convey the thoughts in the best possible way.

Let’s get into more details about how web stories work and how you can utilize them for generating free organic traffic in 2022!

Complete Process For Creating A Perfect Web Story In 2022

Now you know what a web story is and how does it work. However, is it possible to create web stories for any beginner? Is it free to create them? How you will get traffic from them? We know your mind is clouded with such related questions. But do not worry as we have laid out the complete step-by-step process to help you publish your first successful web story in no time.

1. Choose the right platform

One of the most confusing decisions to make is choosing the right platform. With the launch of web stories, several platforms came into existence along with the official WordPress plugin from Google. On top of that, platforms like Makestory and Newsroom Ai were are the two platforms that Google itself recommends to beginners.

So you can choose the official story builder from Google if you wish to start from scratch. However, the number of features you can enjoy with the official plugin is limited. Whereas, using Makestory or Newsroom Ai can allow access to more customizations and better visuals for your Web stories.

2. Decide your story topic

The next step to creating your first web story is deciding on an informative topic. This step can be different for each person as the topic you are going to choose will reflect your blog niche. For instance, if you have a beauty blog and wish to share “tips for starting a beauty blog“, you can create a web story related to it.

You can include the vital information that is required for starting a successful beauty blog. Similarly, if you are working on other niches, you can figure out which type of web stories will be able to help people in any way possible. And publish quality web stories that perform and share better than any normal content.

3. Use rich media and attractive text

Getting unmetered organic traffic through web stories is only possible if you are making them visually attractive. In order to create eye catchy web stories, using rich pictures and compelling headlines within your text body is a must.

Once you set up your account with any of the web story builders that we talked about previously, focus on improving the visual impact of your web stories. Pay attention to how popular news portals and blogs are crafting their headlines to get more clicks from the organic results.

4. Offer accurate content

Web stories are particularly made for providing a potion of useful information in the form of different slides. So if you are not offering valuable information to your viewers, your web stories are more likely to fail and not get indexed by Google.

Thus, make sure you provide something worth reading. Combining useful information with accurate graphics will surely help you index the web stories quickly. Above all, if the people are getting value out of your accurate content they will share it with others for sure.

5. Observe and upgrade

The last and the most important step to get positive results with web stories is to monitor their progress. Observing how your web stories are performing and how many visitors are getting redirected to your blog can give a clear idea of what works and what does not.

If you notice some web stories are performing better than others, do a quick comparison between them to figure out which of them requires an upgrade. You can replicate the best-performing template and upgrade it according to the results you get, once your web stories start receiving traffic from Google discover.

Note: Do not create web stories with less than 5 slides if you want them to get indexed properly in Google.

Final Thoughts

It goes without saying that working on new features is always beneficial. And the sole reason behind that is gigantic platforms like Google promotes feature like Web Stories even if you are a complete beginner in using them.

In conclusion, driving traffic from Google discovery with the help of web stories is not a difficult task. All you need to do is invest some time and put effort into building a piece of content that can be useful for others. Do share this detailed guide if you found it useful and feel free to ask any questions if you are still confused with anything.

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