Your logos breaks ice with your audience for your brand, and that demands that no stone remains unturned when designing them. While there are new logo styles invading the design market, one category that is underrated and not given its due credit and acknowledgment is the category of “Abstract Logo”.
Abstract Logos are a rather unorthodox combination of thought-provoking design elements and illustration that invoke and trigger strong emotions in their viewers. The feature that separates the Abstract Designs from the rest is the unparalleled versatility that is often restricted in others. Abstract Logos don’t adhere to a strict set of rules and allows the usage of almost any design element in any fashion. This allow designers to express utmost creative freedom in designing logos and that what makes abstract logos extremely useful.
There is a world of Abstract Logos out there and categorizing them is one intricate labyrinth to surf through. But as curious as we are, please pardon us for trying. These are the major category of Abstract Logos that all abstract logos can fall into:
Symmetrical Abstract Logos
These types of logos maybe the oldest entry in the most ancient tome of logos. Symmetrical logos are based on centering the logo design about a fixed point or points that can be classified as the point of symmetry. Half of the design of the logo mirrors itself across this center point and each half is same in design but does exercise some freedom in colors and texts. The designs of the logos are well structured with an obvious identifiable line of symmetry that can be traced to dissect the logo in two.
Geometrical Logos
When minimalism is what you are after, designing a geometrical logo might be the best choice. The basic essence of simple shapes help you convey simple emotions and invoke a sense of control and structure that cannot be replicated in other categories. Squares and rectangles emote stability and discipline, circle emote comfort and conveys reliability and trust. This is one of the reasons why logos of most banks are circular. Furthermore, geometrical shapes are easy to manipulate and morph into figures that are easy to identify. An advantage that is often sought after in logo designing.
Dynamic Logos
I am guessing everyone can effortlessly pick out the Nickelodeon Logo in a jumble of logos any time. The most fascinating thing about the simple white lettered logo scribbled on a zesty orange background is that it can, without any hassle, adapted to suit any context and can be mutated to depict any emotion while maintaining its originality. This is one of the unique elements of a dynamic logo. Such logos can fit any context, design and style that is relevant to the situation at hand.
Dynamic Logos are a go-to selection of the super freaky and inventively curios designers that want to enjoy ultimate freedom with their logo design.
Nordkyn, Norway exhibits the most impressive utility of a dynamic Logo. The Crystal looking polygon can change shape according to the changing temperature and wind speed. If that is not impressive we don’t know what is.
Logos with a Covert Meaning
When we said that abstract logos have no real boundaries, we weren’t joking at all. With clever designing and sneaky designing techniques logo designers have really out done themselves with these kinds of logos. These logos often make nifty use of Negative Space and elusive shading techniques that help a designer covertly hide an element or an image that only unravels itself at a second glass, leaving the viewer impressed and thinking,” I see what you did there.”
For those who are wondering what negative space is, we apologize for loosing our way. Allow us to circle back to it. Negative Space is design tactic that uses the white space available in the logo to conceal a complete image that shows itself only with a second glance. The arrow smartly hidden between the E and X of the FedEx logo, the map of Australia hiding in plain sight between the hand and the legs of the woman in the logo of Yoga Australia are just a few stellar and recognized logos that make use of this nifty technique.
Abstract logos, having no limits and sanctions are one of the finest options business can subscribe for when designing their logos. With countless techniques and tricks to play and toy with designers can conveniently deliver the uniqueness and theme of the brands. This allows brands to playfully and creatively engage and interact with their audience and rivet their identity as an inventive and innovative leader in the industry.
Creative Logo Design is a team of creative individuals who have bunched together and taken upon themselves an arduous challenge of mastering every craft and technique of designing logos and toil with creative diligence and curious inventiveness to make an unmatched logo for every brand that might need it.