Influencer marketing is an excellent way for brands to gain awareness, promote products or services or reach new target audiences. But sometimes, minor mistakes in the campaign can lead to costly catastrophes. There are several examples of failed influencer marketing campaigns spread over the internet. Some had reversible outcomes, while others left long-lasting pain for brands or influencers or sometimes both.
Therefore, we will be discussing some tips through which any brand or influencer can avoid catastrophic situations.
General marketing campaign mistakes made by brands or influencers:
But first, let’s see the possible mistakes generally witnessed in influencer marketing.
- Photoshop errors which are visible to naked eyes
- Fakeness in posts that is noticeable
- Marketing fails caused due to proofreading omission
- Failure to comply with regulation
- Copy and paste fails
- Promoting one product while consuming its rival in reality
These faults and failures lead to situations of untrustworthiness, fakeness, bans, or even riots, penalties, or lawsuit filings. Therefore, brands and influencers must avoid making such terrible mistakes in their marketing campaigns.
Fault proof influencer marketing with these tips
Make Real and Lifelike Offers
When interacting with your influencers, make sure you make real deals with them. Meanwhile, it is also essential that any offers or promotions in the campaigns are pre-discussed and are realistic. Avoid making fake promises and speculations, which could lead to unexpected losses.
Stay clear of fraud or fake influencers
The boom in the influencer marketing industry is visible to everyone, and therefore more and more so-called influencers or public figures are rising each day on social platforms. It is crucial to stay clear from frauds and choose your influencer genuinely as a brand.
Don’t fall for the “huge number of followers” trap, as they can easily be bought and could be fake. Instead, check the audience engagement factor for the influencer’s profile or page.
Genuine or professional influencers use influencer marketing tools to track the campaigns and other metrics. You can explore more such tips on influencer marketing or learn social media marketing for relative digital marketing skills from JSDM Jaipur.
Select the Right Influencer for each campaign
Eliminating a fraud influencer is not sufficient to make your marketing campaign successful. It is also vital that you choose the right influencer for each campaign. Fan following or followers engagement is no doubt a primary factor of influencer marketing, but you cannot ignore the audience’s preferences, tastes, and interests too.
If an influencer has a fan following of health freaks or beauty tips and products lovers, then doing automobile marketing with them would not be a smart move.
Plan your Marketing campaign with clear objectives
In a marketing campaign, there’s nothing more important than its objective. And both brands and influencers must have a clear and mutual understanding of the objective.
Most marketing failures are caused due to unclear objectives, which leads to a waste of money and time. By joining the digital marketing course in Jaipur, you can also become familiar with digital marketing campaign objectives and learn how they could improve your ROI.
Build long-term relationships with your influencer
Hoping from one influencer to another frequently can also lead to the failure of campaigns. This is the primary reason why major brands choose brand ambassadors and avoid marketing with micro-influencers.
Staying connected with the same influencers builds trust and authenticity among the audience, which leads to high success potential.
Draft review for compliance with Rules
We know this could be time-consuming, but draft reviewing any marketing campaign before getting live is the most fault-proof tip anyone can adopt. Moreover, you can gather people to review the ad campaign and share their feedback on it.
The most crucial factor to focus on during this review period is that the campaign complies with all rules and regulations and does not reflect any potential threat.
Come prepared and Do not over-promote
No brand would intentionally create an ad copy to hurt someone’s sentiments, but you can never predict how people take you as there are millions of distinct minds out there. Therefore, it is advised that you do not over-promote or unnecessarily run campaigns in the heat of the moment.
And the best one can do is come prepared for all kinds of responses from its audience, best to worst. This way, you will be able to avert any fatal consequences from happening or atleast handle it while there’s still time.