As a result of the proliferation of smartphones and 4G connectivity, the e-commerce industry is rapidly growing, and more e-stores are popping up every day. Online shopping has skyrocketed during the COVID-19 pandemic, and it’s expected to keep growing and reach $5.4 trillion in 2022 globally.
Although the timing is right for launching an e-commerce business, it doesn’t mean you can achieve success without focusing your efforts in the right areas. The competition is fierce and attracting customers in a hyper-saturated market can be challenging.
So, let’s dive deeper into six tried-and-true tips for successful online store management.
1. Engaging E-Commerce Website Design
Did you know that visual appearance and color are the most important factors the vast majority of buyers consider when shopping online? If you need more convincing, according to a Kissmetrics study, a jaw-dropping 93% of shoppers cite a visual appearance as the biggest buying factor!
So, besides selling high-quality products and offering stellar customer service, to ensure your online store is profitable you’ll need to amp up your store’s web design!
Clean design, intuitive layouts with full-width images, and minimal text to avoid distractions are just some of the elements that will engage your visitors.
Your best shot at achieving captivating e-commerce website design is hiring an experienced web design agency that is familiar with the latest web design trends to make your website more visually appealing.
2. Include High-Resolution Images
In an e-commerce business, images are everything! Amazing product photography will help you overcome hesitation and roadblocks like the inability to see the product before the purchase. You need clear, high-quality images that will showcase your products in the best light.
Try not to use the manufacturer’s photos because there are hundreds of other sites and shops using the same photos. Instead, take your own. This way, you are more likely to stand out.
It is also important to add multiple photos of each product you offer so customers can see every side and angle of the product.
3. Optimize Your Online Shop for Mobile Devices
This one is vital if you want to succeed in today’s digital environment. Just look at the figures: m-commerce or shopping via a mobile device is expected to account for 54% of total e-commerce sales by the end of this year.
This means your site has to be mobile-friendly and showcase a vertical design that enables easier scrolling and viewing of your pages.
Page loading speed is incredibly important when it comes to m-commerce since 53% of users will abandon a mobile page if it takes more than 3 seconds to load. So, make sure to optimize your site’s speed.
You don’t want to miss out on any sales, so invest in mobile commerce and take advantage of this phenomenal potential for growth!
4. Provide Exceptional Online Support
Offering outstanding customer experience is vital in boosting customer acquisition and retention. Customer expectations regarding online support are high, and if you don’t meet them they will look elsewhere.
This means that you need to provide your customers with a seamless shopping experience and assistance throughout their customer journey.
This encompasses everything from FAQs to post-sale support and social media.
Without face-to-face customer interactions, e-commerce businesses have to leverage technology to replicate this process and develop trust and loyalty among their consumers.
5. Build Trust With Product Reviews and Ratings
Since online shoppers can’t see, feel, smell, or try your merchandise they heavily rely on other people’s experiences and feedback. You can use them as a sales tool and display what other customers think about the products you are selling.
It will save consumers time and boost your trustworthiness and brand loyalty significantly.
Bear in mind that product reviews are more convincing when there are plenty of them. So, how do you get more feedback? Encourage your customers to leave a review by asking them politely to do so after they make a purchase.
You can also offer your buyers a small discount if they leave feedback.
To boost your conversions, increase the feedback’s visibility and display the average rating and number of reviews at the top of the product page and the bottom, with the content of the reviews.
6. Market Relentlessly
It takes a lot of strategic planning and marketing efforts for your e-commerce business to get noticed, especially in the early days. A solid SEO strategy in place and other organic marketing efforts are the most cost-effective way to promote your online business, obtain sustainable traffic, and higher profit.
As the owner of an online shop, you have the freedom to make a perfect experience for your customers. It takes time to build a great website, promote it, and manage all the other aspects of e-commerce business, but if you dedicate time and effort long-term success is just around the corner!