In recent years, the word TikTok has taken the people like a storm. It is one of the fastest-growing social platforms in the world with 500 million active users and 1.5 billion downloads in the year 2019.
Do you think TikTok is right for the world of digital marketing?
Of course, TikTok is the perfect place to market your brand all over the world. In 2021, social media will be empowered in the world of digital marketing. TikTok is an effective platform for every individual and business to take advantage of this platform’s feature.
TikTok is not only the teen’s platform. Users of all ages are joining the app, like celebrities, influencers, entrepreneurs, publishers, and the household brand, are using this platform to express their thoughts in different formats.
In this blog post, you can discover everything about TikTok and its features that help develop your business gradually.
Let’sLet’s get detailed.
What is TikTok?
TikTok, formerly known as musical.ly, is the popular social network among GenZ users, and it is a great place to shoot, edit, and share short-form videos for up to 16 to 24 years.
The app was designed by the great Chinese company ByteDance, and they are merging the two apps Dauyin and musical.ly, under the name TikTok.
Videos of lip-syncing, dancing, comedic, and facial expressions are always viral on this platform. The great reason for the success of this platform is its potential growth and the user’s count.
Why Is Tik Tok Effective For Brand Promotion?
Already you know Tik Tok has experienced phenomenal growth, which means there is a huge audience waiting to promote their brand on TikTok.
Almost many brands gain an effective brand awareness reward through TikTok with very little investment. For instance, the Washington Post has a mass reach with 400K+ followings in a very short period.
Compared to other social platforms like Instagram or YouTube, the accounts with few followers can get over millions of TikTok views on one or two videos if the content is really like a king.
Here are some important facts about TikTok every marketer should know.
- In 2019, the TikTok app was downloaded over 2 billion times on the Google Play Store and App Store.
- In 2019, TikTok had the top most downloaded app in Apple’sApple’s iOS App Store with more than 33 billion downloads.
- On average, the user spends 52 minutes on the TikTok app.
- Now, TikTok is available in 155+ countries in 75 languages.
- 90% of all TikTok users access multiple times a day.
- In 2018, TikTok had gained more than 1 billion video views every day.
- TikTok has the highest social media engagement rate across 1,00,000 user profiles.
There are tons of benefits you will gain if you use the platform properly. The above facts proved the growth and reach of this platform’s success.
I hope you understand why TikTok is a valuable platform for all the brands. Now is the time to know how to create a dynamic identity for your brand on TikTok.
How To Promote Your Brand On TikTok?
Unlike other social networks, TikTok is one of the trendiest platforms in the world with huge content. The original, creative video concepts work very well on this platform. If you are new to this platform, you need to look at other users’ videos and try to create your first video that is unique from others.
TikTok offers more and more filters, effects, and stickers on your videos. You can use it on your videos to look more attractive. Also, you need to follow the trending contents that boost your account’s growth, and followers count.
The most valuable and hottest part of social media is using trending and effective hashtags to catch your audience to your videos directly. Even hashtags are the pillars of social media reach.
Brands can use specific hashtags to reach social media accounts across the world. Hashtags help users to find and filter your videos quickly. You can also create challenge videos with your branded hashtags that engage your audience to make their own video based on your theme with your hashtags.
Creating challenges on TikTok is another effective advertising option to take the people directly from your page.
Spend Time On TikTok Advertising
Initially, TikTok has not introduced the advertising feature. After a few years, TikTok launched an effective ads feature for marketers to advertise their brand among the wider crowd.
Here are some advertising features on TikTok:
- In-Feed Native Ads
- Brand Takeover Ads
- Branded Lenses
- Hashtag Challenge Ads
- In-Feed Native Ads:
It is similar to Instagram or Snapchat story ads. It displays on the user’s screen either at the bottom of the organic TikTok videos or in the part of the video queue based on the product type. The ad supports features like app downloads and website clicks.
- Brand Takeover Ads:
The brand takeover is a full-screen ad format that appears when the user enters the app. It allows only one takeover per day per category. You can add GIF’sGIF’s, images, and videos with links to landing pages and hashtag challenges.
- Branded Lenses:
It is similar to Snapchat 2D, 3D lenses for your faces and photos. Now, TikTok offers AR filters for your videos to look more beautiful and attractive.
- Hashtag Challenge Ads:
Challenges make a trending hit on TikTok; also, it is one of the excellent marketing strategies and advertising parts to catch user attention. If you are trying to make a hashtag challenge go viral on your own, you need to use braided hashtags to enhance engagement.
Partner With Perfect TikTok Influencers
Influencer marketing is the most effective strategy to reach a wider audience in a short span of time. Because most of the people purchase their products with the recommendation of popular celebrities and influencers.
So, working with influencers can really help you to create a campaign with their audience directly. If you find the perfect influencer for your account, you can easily spread your brand to your targeted audience.
If you want to get more effective influencer marketing results, just ensure the influencer’s audience fits your brand and targets. With influencers, you are able to directly connect with millions of TikTok users in a different knowledgeable source on the app.
Finally, the data says TikTok is a perfect and incredible platform for online marketing. TikTok is a platform that targets content creators and marketers to hit the platform’s reach.
With these valuable ideas in mind, you will understand the new social media TikTok is essential for your business to make a change in the world of digital marketing.
Thanks for reading this article!
Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites.