What Strategies Should be Followed to Increase Traffic of An Website In 2022?

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Whether you believe it or not, online monetization has become a pretty important topic amongst digital marketers. 

But what is it? 

In essence, it is a digital marketing strategy to monetize or earn money from your website. 

So, how are you going to earn money from your blog? 

Firstly, you could try writing or publishing guest posts for another business. You can add some of their internal links on the guest posts as well. 

This way, your readers can directly go to their website and buy something they desire. Whenever a small purchase is made, the company will provide you with a small amount of money. 

Secondly, you can use your blogging skills to promote your business as well.

But, to monetize your blog or online business’ website, you will need to increase the overall web traffic first. So, how do you plan to do that? 

If you do not have any idea about it yet, don’t worry. Here, in this write-up, we will suggest some strategies that might be beneficial for you. 

So, without making any further ado, let’s get started! 

Keep Track of Google’s Ever-changing Algorithm 

Google’s always been pretty busy in the SEO algorithm department. They tend to update it every once in a while. Also, the changes, which they usually make, are pretty significant. 

So, if you don’t stay updated with the same, it will be impossible for you to improve your website’s SEO. You can follow various news web pages like Search Engine Journal to get more information. 

Try Avoiding Keyword Cannibalization

Before we begin discussing, let us explain a little about keyword cannibalization. 

It is an SEO-related issue that occurs when you use a single keyword throughout different web pages on your site. So, how does it affect your web traffic? 

When you keep using the same keyword on several pages, one of them will start “eating” others’ traffic. It may happen as both of your web pages compete for ranking for similar search results.

So, how do you solve this issue to boost your chances of online monetization?

  • Try re-optimizing your web pages
  • Consolidate and merge the pages 
  • Attempt to create content on newer topics or intents 

Improve the Quality of Your Content

No matter how often Google updates its SEO rules, it will always be interested in unique and quality content. So, to achieve such a level of excellence in writing, you will need to focus on the following aspects – 

  • Try to offer accurate information to your consumer base 
  • Use easy-going language and improve your writing’s overall readability
  • Make sure to add FAQs after fabricating the conclusion of a blog 
  • Include relevant keywords and avoid key phrase stuffing 
  • Create more minor paras when writing a blog 

Implement Voice Search Optimization

Voice search was a significant trend in the SEO marketing segment in 2021, and it will continue in 2022 too. According to a report, almost 58% of people are using this feature already. 

So, you need to accept this change and adapt to it as soon as possible. 

Here’s how you can optimize your website for voice search – 

  • Write your subheadings and headlines in a question format, as most people raise a query while searching for something. 
  • Try including relevant FAQs on every blog you write. 
  • Turing the long-tail keywords into question can be helpful as well. 

You can also use various free SEO tools to improve your website’s voice search optimization. 

Give Importance to Technical SEO

The significance of technical SEO is as substantial as writing quality content to promote your business. So, you need to focus on this aspect a little as well. 

But, how do you improve your webpage’s technical SEO? 

The following tips can help you out in this regard – 

  • Make your pages load faster. 
  • Check if any of your web pages is crashing when you are opening them.
  • Use lightweight images on your website. 
  • Do not add heavy themes or intense colours on the pages. 
  • Create a more user-friendly UI system.

Make a Thorough Link Building Plan

Only writing high-end content will not be enough for you to rank higher in search engines. So, you can opt for a website listing service to create a customized link-building plan. 

By doing so, you can create excessive web traffic on your website. Additionally, it can also increase the overall authority of your website. 

So, ranking higher on a search engine will be much easier for you. 

You can follow these strategies to fabricate your link building plan –

  • Do not provide more than one reciprocal link from a particular website. 
  • Avoid adding any source that is too old. 
  • Try using internal links on your blogs to redirect your users from one page to another. It will increase their average usage time.
  • Do not keep any orphaned pages (pages that have no links) on your website.

Keep Mobile Devices in Mind

Nowadays, almost everyone tends to use mobile devices to search for something. So, you will need to make sure that your website is mobile-friendly. 

So, how would you optimize your site for smartphones? 

Firstly, you can do the coding for your site on Adobe Flash or HTML5. This way, even tricky devices like iPhones will allow the pages to load correctly. 

Secondly, you must try including pop-ups on your website. They can be pretty annoying and affect the overall responsiveness of your page. 

Thirdly, creating an adaptable and flexible design can help you make future changes pretty quickly. 

Fourthly, you will also need to try and revamp your website’s navigation system. Sometimes, using a specific structure might seem easy on a PC. But it might become too complex for mobile phones. 

Finally, keep all of your website’s available categories in a single location. So, your users will be able to navigate through them without getting confused. 

Final Takeaway

When optimizing your website to increase your web traffic, you should always focus more on your content. However, that’ll not be the all-important point for you. 

Additionally, you will also need to create a proper strategy to improve your website’s navigation, design, and many more. 

You can also try checking your website from your users’ viewpoint. This way, it will be easier for you to find all the issues available in it. 

Do you think we missed any of the points here? Then, make sure to comment below. We would love to hear from you!

Author BIO

Steve Smith is a professional blogger at  Viacon & BlogManagement . He is open to take on new challenges in writing different niches and areas of the industry. He has been with Toppreference, TheBitcoinmagazine, MoneyOutlined , LawyersNote , OkayMagazine GlobalBusinessDairy, Simply law Zone, Techcrab , WorldTech 24  and TheCasinomagazine to write content and blogs on different niches like Technology and Digital Marketing. Steve James believes that if an individual has the correct information at the right time, they can achieve every feat.

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