slow loading website

Before we jump onto the reasons and remedies for slow-loading websites, let me ask a few questions. Did you know the site’s speed is a ranking factor? And did you know slow-loading websites can impact your search visibility and business reputation? If yes, you have already taken a step ahead. If not, you are falling behind your competitors. 

Site speed plays a critical role in website success. 

A website that takes time to load is readily abandoned by users and is provided with a low ranking on SERPs by search engines. Therefore, it’s crucial for everyone to optimize the website loading speed to get ahead in the competition. 

Here we’ll discuss in detail what makes your website slow. Read the blog throughout to know the reasons for a slow-loading website and learn the remedies to enhance your website loading speed.

Let’s get started.

Why does the website loading speed matter?

There are two major reasons that satisfy the importance of website speed: website visibility and user experience, which further impact other essential website metrics. 

Website loading speed is a valuable ranking factor that, along with other factors, enables search engines to rank a website. A slow-loading website is provided with a low search ranking, impacting website visibility and traffic. 

Moreover, users want websites to load fast. A website that takes much longer to load impacts the user’s experience, leading to an increased bounce rate and decreased conversion rate. 

Therefore, a website must be quick to load to provide users with a great experience and enjoy higher SERP visibility as well as increased traffic.

Note: You can use the Google PageSpeed Insight test to check your website loading speed.

14 Major Reasons that make your website slow and their fixes.  

If you are experiencing a slow-loading website, the following could be the major reasons that might be impacting your website speed and causing your website to load slowly.

Let us go over the reasons and remedies for slow-loading websites and help you enhance your website speed.

1. Inefficient and poor hosting services.

The first reason for a slow-loading website could be unreliable hosting services. Users often make a mistake and opt for cheap hosting services just to save money. However, cheap hosting providers compromise the quality of service, impacting your website loading speed. 

In addition, many users opt for unreliable shared hosting services where you share the web server as well as resources that can also hit your site’s loading speed due to a lack of resources.

How can you fix this?  

Whichever hosting plan you opt for, whether shared, VPS or dedicated, ensure to purchase it from a reliable and efficient web host that can take care of your website’s needs, including loading speed.

2. Not using CDN Services.

Network latency could be another significant reason for a slow-loading website that might arise if you are not using CDN content delivery network services. 

The greater the distance between a web server and the user, the greater will be time a website takes to load properly.

CDN includes numerous servers located at different locations worldwide that shorten the distance between server and users and enable a website to load quickly.

How can you fix this?  

You can contact your hosting providers if they offer a CDN service. If you are a WordPress user, you can also use a CDN plugin, and lastly, you can opt for a CDN provider like Cloudflare.

3. Using unoptimized images and videos.

Multimedia is crucial for user engagement, but it can be another valuable reason for your slow-loading website. Using unoptimized, high-resolution videos and images can use a lot of bandwidth while loading and put a load on your server, making a website slow to load. 

In addition, the image format can also affect the website speed as image formats come in different sizes. For instance, JPEG images are smaller as compared to other formats like GIF, PNG, and more. 

Therefore, using optimized multimedia is crucial for fast loading speed and other SEO purposes.

How can you fix this?  

Make sure to optimize your videos and images before uploading them to your website. Make sure to embed videos on your site instead of uploading them directly to your site. Also, reduce the image size and use JPEG format instead of PNG and GIFs.

4. Unoptimized JavaScript.

JavaScript enables you to design a responsive and interactive website. However, if implemented poorly, JavaScript can significantly delay your website’s loading. When loading a web page, the browser has to fully load the javascript files, which takes much longer to process, and therefore delaying the web page from loading quickly. 

How can you fix this?

If you aren’t familiar with javascript, you can take help from the web developer. Here are the three steps you can follow to fix javascript rendering. 

  • You can remove the external javascript files and use inline javascript instead. 
  • You can use asynchronous loading so that the JavaScript file can load separately from the rest webpage. 
  • Lastly, you can defer JavaScript loading until the rest webpage properly loads.

5. Unoptimized CSS.

Similar to javascript, CSS is used to design web pages by adding styling and formatting features. If not optimized properly, CSS can also lead to delay website loading.

How can you fix this?

Fixing unoptimized CSS is much similar to fixing unoptimized javascript. You can combine your multiple CSS file into one or a few files. In addition, remove the external CSS files and use inline CSS instead. Lastly, you can use media types to determine when certain CSS files should be used. This will help you optimize your CSS files and help load the website faster.

6. Not using caching.

Caching is another important speed optimization technique that enables web browsers to store static copies of the website files in the web cache. 

When users try to access your site, their browsers serve the cached files without reloading the site, which enhances the website’s performance.

If you are not using caching techniques, you are missing out and causing your website to load slowly.

How can you fix this?

You can implement browser/HTTP caching as well as server-side caching and enhance your website loading speed. In addition, you can also use a caching plugin to automate the caching process.

7. Increased HTTP requests.

Whenever a user visits a website, the browser has to perform several HTTP requests. 

If your website contains too many files, including CSS, JavaScript, and image files, that require HTTP requests, your server will be overloaded with excessive HTTP requests, resulting in a slow-loading website.

How can you fix this?

You can reduce the number of files that requires HTTP requests by combining multiple files into a single file or a few and minifying the CSS and javascript code to minimize the HTTP requests. 

8. Having a heavy site code.

The next possible reason could be your website’s code.

If your site’s code is too heavy or bulky that contains unnecessary characters and line breaks, it will cause your website to slow to load. 

This is because the more code a browser has to load, the more time it will take to load a website properly and make it visible to users.

How can you fix this?

You can minify your website code by removing the extra elements using plugins like Fast Velocity Minify and Autoptimize to minify code and enhance your website performance.

9. Too many plugins.

Plugins are vital for enhancing website functionality and making daunting tasks bliss. However, using too many plugins or even a few bulky ones can significantly hamper your website speed. 

How can you fix this?

It’s crucial for you to use only a few essential plugins and uninstall the ones you no longer use or need in order to improve and enhance your website loading speed.

Also, you must not use plugins for every single task that you can perform easily. 

10. Too many ADs.

Displaying ads on your site is an effective way to monetize your website; however, using too many bulky ads can slow down your website’s loading speed and hamper your site’s user experience.

This is because using too many ads overloads your website with additional HTTP requests that need much time to process, compromising your website’s performance.

How can you fix this?

The best way to overcome this and enhance your site loading speed is to reduce the number of ads on your site and use them only when needed or suitable.

11. Poor quality Theme.

Many CMS requires you to use a theme that helps you create a beautiful and engaging website. However, choosing a poorly designed theme with unoptimized or primitive code, poor interface, and lack of media optimization can bring multiple issues that can interfere with the website 

performance and cause your website to lag. 

How can you fix this?

To ensure the correctness of your theme, check that you are using the updated version of your theme. Also, check that the theme is compatible with the plugins you use.

12. Unnecessary redirects.

Redirection is a valuable function that can lead users to an active or updated page while the original page is removed or improved or to a temporary page while the original page is under modification in order to maintain user experience on a site. In addition, adding an SSL also requires redirecting from HTTP to HTTPS. 

However, a website having numerous redirects can increase website loading time, making it slower to load.

How can you fix this?

Ensure that you only use minimum redirects as possible and enable your website to load faster. 

13. Improperly written scripts.

Poorly written scripts can cause compatibility issues with other elements on your website and impede your website speed. Scripts are the series of commands that are used to execute tasks within an application. When a poorly written script is run, the commands can not be properly understood and executed, causing a delay in website loading.

How can you fix this?

You can use tools like Pingdom,GTmetrix, and Web Page Test, to discover the scripts that are taking much time to load and determine the issue to fix them accordingly.

You can also turn off the scripts that are causing the issues and determine your website performance without them.

14. Missing Files.

In some installations, some files become missing due to improper migration, installation, or updates. These missing files can cause delayed website loading in search of the missing files, leading to a 404 error if the missing file is not found.

How can you fix this?

You can use a browser inspection tool or web performance tool to determine the missing files. In order to resolve this issue, you either have to load the complete and most recent backup of your site or re-install the core files for the application. 

Final Thoughts-

Website speed is a valuable ranking factor that depends on a variety of website elements such as hosting service, CDN, multimedia, javascript, CSS codes, HTTP requests, and more that all can impact the loading speed of a website. 

In order to make your site load faster, make sure you analyze all of the crucial components we described above and figure out what is slowing it down to optimize it accordingly.

Optimizing your site loading speed will enable you to enhance the search engine optimization as well as the user experience that leads to increased visibility, traffic, and conversions.

We hope this detailed guide on reasons and remedies has helped you understand what causes a website to load slowly and how you can fix them. 

Optimize your website and skyrocket your website speed.

By Anurag Rathod

Anurag Rathod, as a blogger he used to spread all about app-based business, startup solution, on-demand business tips and ideas and so on.