While SEO may have changed, it has not entirely let go of all the existing norms. All you need to realize is that thinking keywords-only optimization may not prove to be effective for 2022. Therefore, your SEO strategy for this year should go beyond keywords and simple algorithms.
As an SEO Consultancy, managing these schedules can help you keep up the pace and improve awareness.
It is equally essential for you to think mobile-first with your SEO strategy, as most people will be viewing your website/blog on this device. Here is how you need to believe in SEO in 2022.
Your SEO should be built around a defined content strategy. Here is how your 2022 SEO content strategy should look like.
#1 Create your Topic List
To build on the SEO for your business, you should have a defined content list. Let’s get started with all the content that you believe will strike a chord with your customers. If your content is not winning enough, then no amount of keywords can attract attention.
Keywords can help create topics that will resonate with your customers. Identify all the keywords the user is searching for, and know what topics you can make around them. Then, use your keyword planning tool to start understanding the issues.
Identify the search volume for every keyword you are entering, and know the user’s pain point through this.
#2 List out Long-tail Keywords
Why? Well, the long-tail keywords will give you cluster topics that can help you create a single pillar page for your business.
What is a pillar page? It is that single page that offers everything from top to bottom about the topic. For instance, if you are talking about a particular service, then the pillar page will answer all the questions related to the specific service in one go.
Apart from that, it will talk about the various pain points and the solutions. These pillar pages are very critical for a smooth SEO. The search engines are looking for more pillar pages, as it helps them connect with the right audience. If you have an answer for everything on a single page, what better than that.
#3 Start a Blog
Apart from the pillar pages, you should also have a good blog that will help you connect with the right audience. Yes, blogs allow you to play around with the keywords. However, it also helps you add value to your customers, thus increasing traffic for your website.
Use the long-tail keywords that you have identified to create these blog topics. You will notice that the keywords will help you build issues and ensure you get good visibility.
However, it would help if you refrained from keyword stuffing, as it can penalize your website, and in the long run, put you in a difficult position.
Linking within a site can also help boost SEO. You should try and think of ways to connect your blogs to the pillar pages, as it can help you win more people and get them to the site.
Make sure you have a defined link-building plan and a good content schedule.