SEARCH ENGINE MARKETING

search engine marketing

Search engine marketing is a sophisticated but effective internet marketing method that helps you grow your website and your business as a whole.

In the search engine promotion process, work is carried out with the semantic core, content, structure, and content of pages. In addition, comprehensive optimisation of the resource, work on usability, and much more is being done. All this increases the trust of search engines in your site and helps it get to the TOP of the search results.

What is an SEO strategy?

Creating an SEO strategy is an essential step towards successfully developing your website and business in general.

In the search engine promotion process, work is carried out with the semantic core, content, structure, and content of the site pages. SEM & SEO agencies are optimising the resource, working on usability and much more. SEO promotion is a complex but effective process.

Search engine promotion strategy – planning a marketing campaign by improving the site’s position in the search results.

How long does it take to create an SEO strategy?

The development time depends on the client’s budget, the goals of the advertising campaign and the current state of the site. Specific terms are decided individually with each customer. Usually – from 5 to 15 working days, depending on the complexity of the project.

The SEO strategy helps with the following:

  • Increase the reach of the target audience;
  • Make sure people visit your site;
  • Increase the productivity of your investment.

Search engine marketing is a method of online promotion by improving the site’s position in the search results.

Benefits of SEM include:

  • Effectiveness.
  • Favourable price-performance ratio.
  • High level of trust of a potential client. As a rule, users are more loyal to sites in the TOP.
  • A high value of intermediate results. In the process of long and purposeful work on the site, the level of user awareness about the company increases and, as a result, the conversion of the resource.

What determines the price of this service?

All costs are calculated individually for each client since projects and requests are different. The starting price is indicated on the agency’s site. It rises depending on the specifics of your business, the quality of the site, its place in the TOP and the desired result. Call the manager, he\she will answer this question and help you calculate the approximate cost.

Suitable for you if:

  • You want to raise your resource in the search results;
  • Do you want to increase traffic to your site and improve sales;
  • Strive to increase profits and grow your business.

The service will allow you to:

  • Increase the reach of the target audience;
  • Make sure people visit your site;
  • Increase the productivity of your marketing investments.

How search engine marketing will help you:

  • Optimise your website;
  • Make it a leader in search results;
  • Attract an audience who will perform targeted actions on the site.

Stages of work an SEM specialist has to go through step by step.

Preparation of technical specifications

The agency or SEM specialists conduct preliminary consultations, collect information about the site: about your topic, about the target audience, its age, about the content on the site. Then, in accordance with the specifics of the order, they draw up a technical specification and coordinate it with you.

Usability

The SEM agency aims to fix errors and shortcomings in website usability. We check on test groups how quickly people navigate the site.

Analytics and Report

The agencies carry out comprehensive analytics, compare the result with the initial data. They provide you with information about the results of the promotion.

Comprehensive audit

Analyse in detail the technical condition of the site and the quality of the content. The search engine marketing (SEM) agencies determine the strengths and weaknesses of your resource.

SEO promotion

They start SEO promotion next. In the process, they are improving the site: they select keywords, check their density, citation index, monitor the uniqueness of the content.

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