How To Run Your Ecommerce Biz More Efficiently

Are you the owner of a new e-commerce business? Your main concern is bound to be running it in a more efficient and profitable fashion. There are many steps you can make and tactics to use to save time and money. The key will be to adopt the methods that work for the needs of your business. Here are some methods you can try out to run your eCommerce business more efficiently. 

Make Use of an Automated Call System

If you want to spread the word about your business as far and wide as possible, there is an option you can adopt. This will be to make use of a modern SMS or phone broadcasting system. You can use this system to program a series of automated calls or texts that can go out to people on your mailing list. This is the most efficient means of contacting people via phone. However, it is only best to use this method for customers who have signed up to your marketing list and have given explicit permission to contact their phone number. 

Unsolicited calls often annoy new consumers and they may wish not to do business with you if they receive such unwanted calls. You also should not give unsolicited calls or texts because you could violate do not call laws and it could cost your company. However, this tool could be used to update your current customers about important information, like an item they wanted coming back in stock or an update on their delivery. 

Make Your Site Friendly to Mobile Devices

Your next step should be to make your site as friendly as possible to all kinds of mobile devices. These include Smartphones, Androids, tablets, laptops, iPads, and others. If your site looks great on desktop, but not on mobile you are losing important customers! According to Statista in 2021, 31% of all eCommerce sales are made on a mobile device. If your site is not optimized for mobile, you could be losing almost a third of your potential customers. 

Your site needs to be able to load quickly on all of these devices. It also needs to be fully accessible so that people can quickly order from it. To reduce the loading speed of your site, make sure that all images you use are processed through a pixel compressor before uploading to the site. If you still experience a long loading time, inspect the plugins on your site (especially if they use dynamic Javascript or CSS) to see if any of them could be slowing your page down. You will want to get rid of any that are obsolete. 

When testing a redesign of your website, make sure to look at your changes both on desktop and mobile to ensure that you are designing a website that will be mobile-friendly. 

Always Use the Highest Quality SEO Content

You should go out of your way to find the best and most relevant SEO keywords to use in your content. This goes for the descriptions of your products as well as the blog content on your site. No matter what kind of eCommerce business you have you should have a blog on your site with topics relevant to your business. For example, if you own a clothing shop, write about fashion trends. Think of what your customers would want to read. What is interesting to them? What questions do they need to be addressed?

The SEO keywords you implement into the content on your site need to be the exact phrases people are using to search for the kinds of goods and services that you sell on your site. The more exact matches you get, the more likely your content will top the search results. This is crucial because you want to be able to get as close to the top of the results on Google, Bing, and Yahoo as possible. People tend to have very short attention spans. If your content isn’t near the top of the results, you won’t get the clicks you need to sustain a high number of page visits and sales.

Use keyword research tools to make an educated decision on what keywords to use. You don’t want to aim for keywords that have big-name brands on page one as a brand new eCommerce site will not be able to compete with them. Big-name brands have sites that are years old and have established domain authority with Google. Pick what will give you a good chance of ranking on page one of Google. 

That being said content is not just about implementing keywords wherever you can fit them. What is most important is creating high-quality content that informs your audience and keeps them coming back to your site. If you have random keywords that don’t make sense thrown into an article, or come off as too promotional it will be obvious to the reader. 

Invest in Paid Media Ads

The alternative to getting on page one of Google quickly and being seen in search results would be to pay for Google Ads. Paying for pay-per-click ads is the fastest way to get your site seen. Organic marketing efforts, like the relationships you foster on social media or through SEO take several months to a year. With Google Ads, your site will be at the top of page one for the keywords you wish to target for as long as you are willing to pay for them. 

You could also explore different options on social media platforms. If you are a clothing brand, you might decide to target Instagram and Facebook because of its visual layout and fashion sections. If you create stationery supplies, you may want to target business professionals on platforms like LinkedIn. To be most efficient and get the most out of your money, start with a small budget and only target platforms that your ideal consumer would frequent. It is not worth being seen somewhere if your message is broadcast to people not interested in your product. 

Become More Interactive on Social Media Pages

The next thing that you will need to do is make better use of your e-commerce presence on all of the leading social media network pages. This will be the key to raising your visibility to a whole new level. Social media is the place where people go to learn more about the kinds of goods and services that you sell. Your job will be to sell yourself to this market.

Hundreds of millions of people frequent social media on a day-to-day basis. If you can catch the eyes of even a fraction of this number, your sales will go through the roof. The key will be to optimize your content for social media and create graphics that will capture their attention. You can do it by making it much more interactive with and responsive to the public. Make sure to always respond to others positively, even if you receive negative comments. 

To run your social media more efficiently, use social media automation tools to schedule posts for the upcoming week or month. Have branding posts repeat every so often and keep your schedule to two to three posts per day. Research the best times to post on a given platform to decide at what time to schedule your posts. Using automation tools will make it a lot easier for you to focus on other aspects of your business when you know that your posts are all set and ready to automatically publish for the next month. 

Post Plenty of Video Content to the Web

They say that a picture is worth a thousand words. In the age of the web, it’s probably closer to a million. One of the best things you can do to promote your business is to make use of plenty of video content. Why bore them with a blinding wall of text when you can give them a video that shows them what they will get?

Video marketing has grown a lot in 2021, and more people would rather watch a video to receive information. You can also blur the lines between marketing and entertainment through video. You will want to do a variety from short-form TikTok style content to Livestream video. Show a demonstration of your product. For example, if you are a makeup brand, create makeup tutorials. 

End All Content with a Call to Action

If you want your e-commerce business to run more smoothly, you need to know how to drive more sales home while making your job easier. You need to know how to inspire your public to action. A clear and urgent call to action in all of your content is a great start. Urgency gives your customers a reason to order from you today, not tomorrow. On most platforms, your call to action may be “buy now.” On social media however you can still add a call to action like “like if you agree”.

An Efficient Business is a Profitable Operation

It will be up to you to do all that you can to keep your business running in a smooth and efficient fashion. The key to doing so will be to optimize all of your operations across the board. Every aspect of your business, from marketing to product imaging, needs to be conducted in a smooth and cost-effective manner.

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