This presents an important opportunity for digital marketers to develop their traffic and conversion metrics. But without a smart strategy and careful strategy, pay-per-click can cause major headaches.
What is PPC (pay-per-click) marketing?
Pay-per-click marketing is an advertising channel where marketers do not pay for ad placements or purely. The bid amount may affect the placement, but advertisers only pay when their ad is clicked by an online user.
The most common PPC ad format appears on the search result pages of search engines like Google or Bing. Advertisers have the opportunity to place the front and center of their brand, product, or service as an advertisement targeting a specific keyword or behavior.
A recent description has been given on the recent results page for ‘solar panels’.
Everything highlighted in red is an advertisement. Yes, it is everything on this search engine result page (SERP).
Major PPC Platforms
Run on Google, search partner sites and Display Network sites, Google advertising is the largest pay-per-click platform. Google Advertising was launched in October 2000 and has gone through several iterations over the past 17 years. Google Ads leads the entire spectrum of companies, from small businesses to the Fortune 500.
Similar to Google Ads, Bing Ads is a pay-per-click platform that displays advertisements on Microsoft and Yahoo networks. The platform also uses search partners. Bing Ads is primarily keyword-based advertising. As of 2017, Bing Ads has 137 million unique desktop searchers on the Bing Network.
If you want to make your website visible in search engine results, nothing can give you better results than Google Ads. Some people just do not know the way to get the foremost out of their PPC advertising campaigns. Therefore, we are getting to share some tips which will assist you get the simplest results from your campaigns.
Keyword research is paramount for several reasons. As a matter of fact, this is your best weapon if you want to succeed as a business owner. First of all, you need to know about Google Ads Keyword Planner. After setting up your advertising account, you can easily do keyword research and make a list of relevant keywords for your PPC campaign.
The landing page of your website should be simple but effective. This is important if you want to create a campaign that can drive a lot of traffic to your website for many months to come. Now, if that page can help you generate a lot of leads and sales, and then you can develop your long-term strategy based on this page.
Like concept testing, the importance of conversion testing can’t be denied. With a combo of keywords and conversion data, it will be very easy for you to target your primary keywords for the success of your search engine optimization.
You want to go to phone conversion tracking. This awesome feature provided by Ads can help you the most in your PPC campaign. Therefore, you may want to set it today.
Click through rate
With the help of Google Ads, it will be easier for you to optimize click-through rate. If you manage to increase the click-through rate, you can easily enjoy higher rankings in search engine results.
For CTA testing, there is nothing better than Google Ads. For best results, CTA testing is paramount.
Keeping an eye on your competition
With Ads, you can track your competition and stay as long as you want. Although you cannot mention your competitors in your web content unless they have given you permission, you can place your bid on your competitors’ trademarks to use as keywords.
Use both SEO and Ads
Although Google Ads can be a great tool if you want to run an advertising campaign, experts recommend that you mix SEO with PPC. Organic Google rankings are the best as far as your return on investment is concerned.
You cannot rank on the first page for all forms of a given keyword phrase. The thing is that this tool is extremely useful if you would like to urge clicks on a group of keywords. Also, SEO is important for your online presence, but PPC can help you get lots of clicks in a short period of time.
If you are looking for the best way to extract juice from your PPC campaigns, then you can continue running these campaigns. This will assist you determine what’s working and what’s not..
Long story short, these are just a few tips you can follow if you want to get the most from your PPC campaigns. Hopefully, you will follow these steps and help your business reach new heights of success.