Finding the most suitable marketing strategy is something that takes a lot of time and energy, no matter what you do, how big your company is, and where you’re located. But, since this is a move that’s going to make your business unique and much more successful than it’s ever been, this is simply a must in this day and age. Personalizing your brand and making it more recognizable than before is a great way to go, especially if you manage to personalize your marketing strategy as well. In case you’re having problems with that, here are a few suggestions and ideas that might help you do that.
Use your personal name as a brand name
Having a company named “John’s Pancakes” might not seem like the best way to show the world that you’re an amazing pancakes maker, but this idea isn’t as silly and senseless as it seems at first. If you truly are the best pancakes master in the area and your name happens to be John, the chances are that the people around you are already familiar with your skills and know how amazing your pancakes are. Therefore, there’s nothing wrong in trying to tell this to the rest of the world as well, which is why using your personal name as a brand name is a trick that can go a long way.
Building a brand around your personal name won’t be easy, but it’s a must if you wish to personalize your marketing strategy to the fullest. This will make your business more recognizable and personal, and that’s something potential clients, business partners, investors, and associates are going to remember about your company. Ultimately, that’s going to help you stand out, and that’s the outcome every entrepreneur is hoping for.
Use your personal image in your logo
Once you’ve established your new brand name and connected it to your persona in the strongest way possible, it’s time to take the next step and use your personal image in your logo. In other words, this means turning your image into a fictionalized version of yourself and becoming a part of your logo. That way, you’ll become a part of your brand identity as well, and there’s no better way to personalize your marketing strategy than that.
When creating a new logo, there are two ways to go – you can either do it on your own or hire a professional who will handle the project in your stead. Depending on the level of your design skills and how handy you are with a pen, you should make the decision you’re going to be satisfied with. Most people still stick to professionals, making sure they get the best logo possible, and if you decide to do that too, just find a picture they’ll be able to use while designing your new logo.
Use your personal name in the domain
Finally, after taking care of your company’s name and visual representation, you’re ready to finish this process with a bang – using your personal name as a part of your website’s domain name. This is a simple and old trick that business professionals have been using for a while, and there’s no reason why you shouldn’t try to make the most of it as well.
The best way to turn your name into a domain is by choosing the useful .me domain – just use your full name or your nickname, add the “me” part, and everyone will know that you’re the person behind the brand. This will help you become more recognizable than ever and make your company more valuable, and those are the things you can’t put a price on, so start turning this idea into reality right now.
Use your personal image on the website
After picking a new domain, you need to start building a new website, and since you’ve already taken care of your brand name, your brand image, and your domain – this shouldn’t be too hard at all! But, if you wish to be even more personal when it comes to updating your marketing strategy, there’s one more thing to do: using your personal image on the website.
Using images on websites is a delicate matter, but if you stick to images you’ve created, there’s nothing to be afraid of. What’s even better is that these images will continue to remind your visitors who the face behind the brand is and what makes you worthy of their time and money. That makes this a win-win situation for your company and your brand name, so don’t hesitate to explore this idea today!
Personalizing your marketing strategy for your personal brand is hard, but doable, so use these tips and try to maximize their potential to boost your brand and take it to the next level.
