With countless companies all vying for people’s attention across various marketing channels, you need strategies to help your brand stand out from the crowd.
The marketplace has become increasingly noisy, so you must find focused ways to cut through the clutter and clearly communicate what makes your offerings unique. While growing a recognizable brand takes consistent dedication, leveraging smart outreach tactics can significantly boost your visibility in the short term.
In this article, you will get specifics on ten powerful outreach hacks you can implement now to catapult your brand presence to new heights.
1. Leverage Programmatic Outreach
MyOutreach is one company that will simplify your programmatic outreach to help you get better ROI. For added reach through targeted digital advertising, explore programmatic outreach options. Whether through search, display, social or connected TV campaigns, automate your ability to reach consumers in real-time based on behavioral data signals you identify as quality leads.
Measure results continually to sharpen your targeting parameters and creative messaging over time. Outperform competitors by programmatically meeting customers where they already spend time online.
2. Curate Valuable Content
People today are more likely to listen to other people rather than direct sales pitches. Position yourself as a helpful resource by curating consistently useful, educational content on topics related to your niche or industry.
Share guides, tutorials, how-tos and other valuable resources through your social channels, in emails or on your blog. Over time this builds you up as an expert people want to discover. Be sure to include CTAs in this content pointing readers to additional resources on your site.
3. Leverage Video Marketing
Video content has been proven to rank better in search results and get higher engagement on social media than other formats. Create short explainer, tips or tutorial style videos to share the problems your brand solves or additional expertise you offer in a dynamic visual format perfect for social sharing.
Post these videos to your YouTube channel and promote them on LinkedIn, Facebook and Twitter. Optimize your videos with relevant titles, descriptions and keywords for searchability.
4. Engage Influencer Outreach
Prominent bloggers, celebrities, key opinion leaders and others with loyal followings can exponentially spread awareness of your brand when they endorse you. Reach out to potential influencers in your space by sharing how your brand may benefit them or their audience.
Find common connections or interests you share that can help you build rapport before pitching a promotional opportunity. Send tailored pitches highlighting the value for the influencer alongside sample products they can experience first-hand.
5. Leverage Partnerships and Sponsorships
Get your brand in front of relevant audiences by partnering with complementary companies or causes. Consider potential sponsorships of industry events, conferences, meetups, podcasts, publications or initiatives led by association groups or non-profits.
These partnerships put your brand at the center of conversations while enabling valuable sharing of audiences. Clearly communicate sponsorship benefits so both you and partner brands maximize exposure through cross-promotions.
6. Optimize Social Media Outreach
Your social media platforms should be sharing your brand message across suitable networks every day to catch new eyes. Post a variety of content including tips, case studies, Q&As, event updates and behind-the-scenes looks. Engage with others by replying to comments and questions to build community. Promote newest content through paid social ads testing different headlines, images and call-to-actions. Track engagement metrics to refine your process while identifying high-performing types of posts.
7. Host A Webinar
Webinars allow you to engage and build trust with a qualified audience who have self-selected interest in your topic. Use a webinar to share your expertise on solving a specific problem, teaching a useful skill or unveiling new products and services.
Collect contact info from registrations which you can follow up with afterward. Promote your webinar in emails, on social media and your website to drive interest. Record it for those who couldn’t attend live or for future marketing use.
8. Launch a Branded Email Newsletter
Email newsletters keep you top-of-mind with current customers and prospects alike when they receive helpful, informative content on a regular schedule. Outline newsletter themes to appeal to interests in your niche.
Prominently feature latest offers or announcements. Use intelligent design and engaging copywriting best practices. Collect user information during the opt-in so you can nurture those leads over time. Monitor open rates to improve future subject lines and content.
9. Grow Your Referral Program
Referrals from happy existing customers can be among the most trusted sources of brand discovery. Implement a formalized referral program that incentivizes customers to introduce new ones. Offer rewards like store credit, gift cards, promotions or loyalty perks for referrals who convert to sales.
Promote the program in sales processes, in shopping carts and in post-purchase communications. Track feedback to showcase customer benefits and build even more buzz.
10. Revamp Your Website Calls-to-Action
The first impression people get of your brand is often your website. Make sure what they see clearly directs them to take next steps with your business. Take a fresh look at your calls-to-action (CTAs) and ask yourself if they are compelling enough for website visitors to engage.
Test different button labels, highlight your top offers in big eye-catching graphics, and make signing up or purchasing easy with clear next steps. You want people leaving your site feeling like they discovered something great ready to share.
These outreach hacks cover a wide range of approaches you can invest over the long run to skyrocket your brand visibility. While not everything make sense for every niche or budget, implementing a few high potential tactics can supercharge your ability to connect and engage with more ideal audiences. Stay focused on valuable give-and-take relationships and consistently optimize your strategies based on insightful metrics and feedback. With ongoing refinement and effort, your brand awareness and sales impact will surely soar.