Modern construction businesses must develop an enhanced image if they want to retain and gain new clients. Whether you are a one-man army for your business or you operate with several departments and a separate marketing team, you will have to face the unique challenges of the construction industry such as work hazards and competition for larger projects. However, you cannot ignore your marketing activities even when you are engrossed in getting over these challenges on daily basis. In this consideration, you must adopt ways in which you can continue to sustain your image in the market for a longer period with fewer efforts in an already challenging environment of your business. The article rounds up 5 top marketing strategies other than the current social media hype, that will enhance your image among the crowd of many construction companies operating in your region.
Custom construction clothing
Your workforce is the first thing that provides you a canvas on which you can create your brand image. Construction work clothes are essentials for people working in the industry due to health and safety measures, hygiene, and uniformity within departments. Every big and small construction business has to outfit its employees in work clothes that can give them a layer of protection against the rough nature of work. You can provide your employees with custom construction clothing that may have your brand logo printed or embroidered on it. This will not only enhance your brand image but will also build up a team spirit in your employees. ApparelnBags offers the best customization services i.e you can add printed or embroidered logo on a blank construction clothing.
Build a visible image
Put one-time effort and investment into creating a visible identity for your construction company so you can use it in image building for many years to come. It is better to hire a professional graphic designer to come up with a high-impact image that you can use for the longest time. We are talking about a high impact brand logo, wrap designs for the trucks and other vehicles you use, some billboard designs that you can use when the competition is at its peak and you want to up your game, a highly impressive business card design, and some signage and flyers design that you can keep at your disposal. However, these are conventional marketing tactics that most businesses ignore in the current social media era but this is the classic trend of establishing your image among elite clientele who still believe in judging a book by its cover.
Enhance accessibility to your phone number
Phone calls are critical in the construction business. Whether it is a domestic task of remodeling a kitchen or an industrial project, your potential clients will not waste much time in searching for your number. So if you don’t want your competitors to get hold of all the clients then you need to make your phone number available and visible on all possible platforms. For easy visibility and accessibility, your phone number should be directly tied to your company name, whether it is a Google search, yellow pages, a billboard, or a flyer. Moreover, if you want it to be easier and quicker for your clients to find your number then it should be placed on the most visible part of your webpage and should be tied to all the branded items on social media platforms and websites. Also, designate people or ensure that you are responsible to always attend the incoming calls so the clients are not frustrated due to non-responding telephone lines.
An efficient website
According to a 2020 survey by Blue Corona, a marketing group, 63% of customers primarily access a contract company through their official websites and 30% do not even consider a business that operates without a website. Therefore, having a simple yet attractive and user-friendly website helps your clients to get all the information that they need without getting overwhelmed by the complex layout of the website. A pleasant website with a visual homepage, easy-to-navigate tabs, and all the information that is critical for the clients works as your online office. Another important aspect that needs particular focus is the contact us section of your website which should be visible and filled with all the required and updated contact details. It is recommended to use a professional web designer to make a professional web page for your construction companies with all the important elements of an effective website.
Corporate social responsibility
Each corporation gains its financial and moral rewards when they fulfill their duty towards society and environment. It is one of the best ways to kill two birds with a single stone. It will boost your market image and your conscience at the same time. For instance, if you build a bridge over a drainage channel or restore a hospital building as a contribution to society then people will surely notice you as a responsible company, and reputation matters a lot in the construction industry. In nutshell, social services give exposure to your business which works wonders for business image development.
The above strategies are the top 5 action steps to boost the image of a construction company. These are some age-old tactics that companies are ignoring due to social media dominance. However, these marketing methods are as effective in the current era as they were a few decades back. Even though digitalization has taken over the traditional methods but norms and values of society and human nature have neither changed nor are expected to change in the future.
Summary
The article rounds up top 5 action steps that construction companies can take to boost their image and recognition in the market. These are some age-old tactics that companies are ignoring due to social media dominance. However, they’re as effective in the current era as they were a few decades back.
Author Bio
Angela George is a community manager by profession and a blogger by passion. Her love for creating video content makes her try new things.
She also loves to travel and likes to share her experiences with audiences through her blogs.