landing pages
  • websites.
  • Leadpages offers a more affordable starting pricing point at $37 per month, in contrast to Unbounce’s starting price of $90 per month.
  • Leadpages integrates completely with Facebook, whereas Unbounce does not. Leadpages’s Facebook integration is comprehensive.
  • Leadpages enables you to build an infinite number of pages, while Unbounce has restrictions on the amount of pages you may produce based on the pricing levels you select.
  • Leadpage only allows A/B testing on their more expensive plans, but Unbounce makes it available on all of their different pricing tiers.
  • When compared to Leadpages, Unbounce’s built-in capability for PPC campaigns and tracking is significantly more robust.
  • When compared to Leadpages, Unbounce comes with more professionally designed templates out of the box.

This article provides an in-depth comparison of Leadpages and Unbounce. It provides a thorough and objective analysis of both software solutions so that you can make an informed decision about which one to go with.

Leadpages Reviews and Overview 

Since its founding in 2012, Leadpages has been working toward its mission of fundamentally altering the way landing pages are created in their entirety. It provides a streamlined and user-friendly method for the creation of appealing landing pages, as well as the ability to alter these sites as needed.

Because Leadpages Landing pages are very popular among businesses because of how effective they are. This is despite the fact that firms employ a variety of conversion channels on their websites. In essence, around 48 percent of digital marketers, on average, create a brand-new landing page for each and every campaign that they participate in.

The following results, however, unfortunately turn out to be unsatisfactory for the vast majority of peopleIf you are familiar with the process of creating landing pages and are interested in contrasting the software offered by Leadpages and Unbounce, then you are at the right place.. To this point, just 22 percent of businesses are able to assert that the conversion rates currently being achieved are enough. The remainder, on the other hand, appear to be having difficulty identifying a reliable structure that is able to produce a consistent flow of conversions over the course of the project.

However, despite this fact, creating landing pages and putting them through A/B testing is consistently ranked as one of the top five difficulties faced by marketers. In spite of the fact that they are aware of the significance of landing pages, many marketers have not yet developed a reliable process for developing these pages.

Read More: How To Create High-Converting eCommerce Landing Pages

Now, when it comes to constructing a landing page, the two primary methods are as follows: You have the choice of doing things the difficult way or choosing the one that is simpler.

The difficult approach consists primarily of writing all of the necessary code from scratch. Let’s face it: the marketers of today are not quite as talented as they could be, despite the fact that this strategy is dynamically changeable. A very small number of people are capable of working fluently in a programming language.

This brings us to the second possible course of action. A landing page tool such as Leadpages or Unbounce offers a simple framework for the creation and management of landing pages. They are responsible for the underlying code while you use a graphical interface to make adjustments to the various pieces.

I will admit that it is really easy and convenient. The one and only drawback of utilizing this strategy is that it does not provide the same degree of adaptability as coding does. Your capabilities are more dependent on the functionality and features that are made available by the landing page builder you use (landing page software).

To put it another way, there is just no place for making concessions when it comes to selecting the tools you will use to construct your webpages.

Leadpages vs Unbounce

The following are the primary distinctions between Leadpages and Unbounce:

While Unbounce needs webmasters to use a subdomain on their site, Leadpages gives webmasters greater leeway when it comes to integrating Leadpages into their existing provides its users with a graphical editor, users do not require any prior experience in the technical aspects of web design in order to develop their own distinctive landing pages. Simply select an appropriate template, and then modify it by dragging and dropping its components while simultaneously defining the variables that relate to those components.

It would appear that the addition of such functionality has been a driving force behind Leadpages’ rapid expansion over the past few years. As a direct result of this, it has been able to solidify its place as one of the most influential page builders available on the internet.

Do not misunderstand me in any way. Leadpages offers a wide range of services in addition to its principal focus, which is the creation of web pages.

Leadpages, for example, offers a variety of advanced modules to integrate with your landing pages, in addition to the pre-designed templates it offers for use as a starting point. You may wish to make use of supplemental components like as video backdrops, countdown timers, and call-to-action buttons, amongst other potential additions.

But that’s not the end of it. Users of Leadpages are also given the ability to build Facebook ads with which to promote their landing pages. And if the traffic finally starts coming in (whether from organic sources or paid advertising efforts), it is possible to accept payments directly from the landing pages themselves.

Unbounce Reviews and Overview 

Unbounce has been around for about a decade and is well recognized in the community of digital marketers. The company first went live in 2009. It was established by a group of six experienced experts with the primary mission of assisting marketers in expanding their businesses via the utilization of efficient conversion resources.

Unbounce, on the other hand, has been able to live up to that expectation by providing users with specialized design and marketing automation tools, the most important of which is, of course, a streamlined landing page builder and editor. It is designed to provide users with a comprehensive design experience that does not require any kind of coding.

In addition, exactly like the Leadpages platform, the Unbounce website builder goes ahead and includes a few additional page elements. For instance, you can configure and personalize your pop-ups, replete with a specified targeting framework.

In addition, when the time comes for you to roll out your campaign, Unbounce will track the pertinent parameters in order to deliver essential performance insights (real-time analytics / integrated conversion analytics) that go beyond the capabilities of standard Google Analytics. In this manner, you will be able to evaluate the insights and make adjustments to the various variables in order to make the translation process as efficient as possible.

Leadpages Ease of Use 

The two-page editors that Leadpages provides are one of the platform’s most notable features. Leadpages has gone above and beyond to provide users with a second alternative, in contrast to the majority of website builders which only provide a drag-and-drop editor.

The drag-and-drop editor that is available on Leadpages is, in my view, quite user-friendly and organized. Although previous experience in the design field would be beneficial, technical expertise is not required for this position. In point of fact, becoming accustomed to its editing tools requires little more than a few minutes of practice at most.

In spite of the ease of use that is included with this drag-and-drop editor, Leadpages still makes an effort to simplify matters by providing users with an alternative landing page tool that uses a static editor. It provides a method of working on the page templates that is simpler to understand and use.

But, make no mistake. In terms of the customization choices available, the drag-and-drop editor’s counterpart, the static editor, is incomparable to its rival. The latter will almost certainly present a more challenging learning curve, but in the long run, you will be able to make comprehensive edits to the pages you create.

While you’re at it, you’ll also see that Leadpages comes with supplemental elements like a countdown timer, icon collection, and Leadboxes, all of which are designed to make your work simpler. When you need to build up dynamically timed action triggers, for example, the countdown timer comes in quite helpful.

Unbounce Ease of Use

Unbounce only includes a single landing page editor, in contrast to Leadpages’ several editors. It is interesting to note, however, that you do not in any way require an alternate choice. Unbounce has been successful in striking the ideal balance between user friendliness and the ability to dynamically customize the platform.

In this case, the editing procedure consists primarily of moving pixels around on a grid using a drag-and-drop interface. When you combine this information with the extensive library of templates that Unbounce provides, you will have all you need to have your pages live and operating in no time at all. The entire process of personalization can be accomplished by merely dragging a few pieces, rearranging them in the layout as desired, and defining the properties of those elements.

Having said that, a novice may need some time to understand everything there is to know about each editing tool. However, once they do so, they will be able to make full use of the Unbounce technology in order to construct landing pages that are both powerful and versatile.

You have access to the assistance of the vast Unbounce user community in the event that you run into any problems along the route. In particular, when it comes to technical subjects like coding, it is always highly active and helpful.

By Anurag Rathod

Anurag Rathod, as a blogger he used to spread all about app-based business, startup solution, on-demand business tips and ideas and so on.