Are you ready to learn a great new way to promote your business? There are many methods of inbound marketing that you may not yet be aware of. Once you learn them, you will have a valuable resource to make use of as needed. But first, you will need to know the proper way of warming up a new lead for inbound marketing.
Use a Reliable Email Retargeting Program
One of the best strategies you can use to warm up a cold lead is direct mail retargeting. This is a tactic that involves using a special software program to capture the email address of a person who visits your site. You can use the program to find out the pages they looked at. You can also learn what items they were interested in.
This is crucial information to have because it will allow you to send that person a retargeting email. The content of this information will consist of a thank you for visiting your site. You can also give them a friendly reminder of the items that they looked at as well as any that they may have left behind in a shopping cart.
This type of email is very effective at giving people a gentle nudge. It lets them recall what it was that interested them on your site in the first place. If you play your cards right, this email can get them to revisit your site. Once there, they may take an item to check out or fall in love with something else.
Do the Research to Pull Leads In
You and everyone that you know or want to know can be found on social media. This goes double for your potential base of clients. If you really want to learn about someone, you should check out their Instagram or Facebook profile. If you want to learn how to connect with a business owner, check out their LinkedIn.
The more you know about a potential client, the more you can work to tailor your pitch to catch their eye. The goal will be to connect with them on a personal as well as business level. You want to concoct a pitch that will warm them up to the idea of buying from you. To do this, you need to know what they really want.
This is why it’s in your best interests to check out all of their social media pages. You will be amazed at the things you can learn about someone just by checking out their photos, random daily posts, lists of interests, and general likes. You can build up an entire profile that you can then market straight to.
Personalize Your Emails to a Prospective Customer
If you really want to catch the eye of a potential customer, you will need to know how to fully personalize your email. You have only one chance to make the best possible first impression. You need to craft an initial email that will catch their eye rather than one that they will send straight to the trash bin.
The goal should always be to send a fully personalized email that the receiver knows is meant for them and them only. This means getting rid of any idea you may have of saving time or money by sending out a boring cookie-cutter form letter. Doing this will be the best way to lose them as any kind of prospect.
What you need to focus on is getting to know the person you are talking to. You want to get them to reveal to you what they are looking for in a provider. You want to impress them with your knowledge of their needs. You can then back this up with state-of-the-art, fully personalized customer service to seal the deal.
A Cold Lead Needs a Warm-Up
There is nothing like the satisfaction of knowing that you have succeeded in warming up a stone-cold lead. This lead may have been left for dead by other business owners, but you were the one that converted it. To do this more than once, you are going to have to know all of the basic lead warming techniques.