What kind of apps are in demand 2023?

2023 apps

Changes happening in the world are continuous. Recent events in the world have altered how businesses function–some in a short period while others last for the rest of their lives. As a business owner or an entrepreneur business owner, you must be aware of these changes and change your strategy in line with them. For example, you may have a business in the app industry with the help of App Developers UK that didn’t need an application previously. However, due to circumstances outside that are your own, users today expect apps that fall under this segment.

Some entrepreneurs may seek to gain an edge in a brand-new industry or business venture. Certain kinds of apps are more effective than other types. In this article, we created a guide to help you understand the different types of apps that generate revenue based on current and forecasted trends. This guide can be used to come up with ideas for apps and help take your business to a new level by creating a brand-new application in a crowded category. Let’s begin!

The most sought-after types of apps by 2023:

1. Medical Apps:

There’s a huge need for mobile apps that cover an array of usage scenarios in this area.

Physicians and doctors can utilize apps for scheduling appointments as well as appointment reminders, check-ins and many more. Apps are great for conducting post-appointment surveys, too.

One feature we’re seeing is health-related education. For example, there’s much misinformation on the internet about different diseases, vaccines, etc. Therefore, medical experts are utilizing mobile applications to provide patients with reliable and relevant information.

For instance, you could develop a checklist of symptoms for different illnesses. It is also possible to provide guidelines on how patients must act if they’re experiencing specific symptoms. Apps can also be an information source for doctors’ details, including addresses, telephone numbers, addresses, and even doctor bios.

2. Health and Wellness Apps:

Let’s follow a similar pattern but with a different focus. Beyond apps for medical professionals, many other companies can dominate the health and wellness industry.

Any fitness-related business should consider going mobile.

The possibilities in the health and fitness area are limitless. Examples and cases of use within this category of apps include:

  • Gym apps
  • Apps for personal training
  • Cooking apps
  • Apps for dietitians and nutritionists
  • Weight loss apps
  • Apps for meditation
  • Yoga apps

The list continues. There are many possibilities to grow your fitness business and earn profits in the app category. I’ll briefly discuss the most common scenarios that have seen considerable growth in the last few years.

Personal training via virtual technology is gaining popularity. Trainers are using apps to design 30-day fitness challenges that include custom videos and lesson plans. Users of apps find this beneficial since they can access these sessions whenever they want.

Gym owners use apps to manage classes, manage memberships to schedule classes, and allow mobile check-ins.

3. Grocery Apps:

In the past, shopping online was a nebulous segment. It’s no longer the scenario.

With big players like Amazon, Walmart, and Target have begun offering food delivery and grocery pickup services, customers have swiftly adjusted.

Nowadays, any grocery store must create an app for mobile devices. From big chains to mom-and-pop shops as well as specialty stores and everything in between. According to an analysis by Business Insider, look at how online grocery shopping has entered the US market.

Mobile apps offer businesses the advantage they need in this field.

The first thing to do is force users to open their laptops or desktops to pick up groceries, or delivery is a hassle. Everyone is looking to make use of their smart phones. More than mobile apps alone are needed to accomplish the task. The user experience is different from apps, and they could cause frustration to shoppers.

However, the grocery store’s most important benefit is the ability for customers to save their information on the app. This makes checkout more accessible and allows for better conversion rates.

The name of the user address, telephone number, email address, and payment details can be securely stored in the user’s profile. Then, if it’s time for you to place an order to pick up or deliver, it’s only an issue of hitting the purchase button. There’s no need to enter this data for each purchase.

There’s an increasing demand for mobile apps for grocery stores. App development London Companies that are quick to adapt can earn substantial profits in this category of apps.

4. Education and E-Learning Apps for Education and E-Learning:

The trend of remote learning is growing. This has boosted the demand for educational and e-learning applications. Many users are using e-learning applications to gain new qualifications or skills. For instance, Udemy saw a 425 percent rise in enrollments in online courses this year. Duolingo, a mobile application for learning new languages, saw a 148% rise in the number of new users signing up during a single month in 2020.

There are also a variety of educational and e-learning applications that are geared towards kids. Kids Learning Tube is an excellent illustration of this.

Kids Learning Tube is an online resource for learning for children. Kids are taught about subjects such as nutrition, geography, the solar system, and much more through music and animated videos. The videos have over 615 million views on YouTube by themselves. They were so popular that the app development UK company behind online learning decided to create its mobile e-learning application.

5. Mobile Apps for Food and Restaurant Delivery:

The industry of food and drinks has faced several problems over the past few years. Most of these challenges have been due to restrictions from government agencies, lockdowns and the behavior of consumers. However, the establishments that have made the necessary changes remain afloat and flourish in the future.

However, the consumer’s preferences and usage for food delivery extend beyond well-known brands such as Grub Hub or Uber Eats. According to Statista, an astounding 67% of consumers living in the US prefer ordering food directly through a restaurant’s mobile or website.

This is a great benefit for owners of restaurants across the country. This gives you complete control over your profits because you don’t need to pay fees for third-party services.

A separate restaurant app lets you manage reservations, make targeted promotions, set up a customer loyalty program, and much more. In addition, customers can keep their payment details and address on file to make quick checkout and more.

6. Dating Apps for Dating:

30 percent or more of US adults have tried an online dating application. The number of users increases to 49% when you are aged 18 and 29 and 38% for those between 30 and 49.

The stigma surrounding dating apps has also changed in the last few years. As a result, many users are turning to these apps to find a committed partner, and it’s paying off.

Check out this graph that is based on research by Stanford. The graph shows how couples in the US came together over the past 60 years.

 Beyond the major players such as Tinder, Bumble, Hinge, Occupied and many more, there’s plenty of space for smaller dating apps that cater to niches too.

7. Finance Apps:

The demand for apps that help finance is increasing rapidly. The general financial technology market has been booming in the past few years.

Mobile banking apps, mobile payment applications, asset management apps, and personal finance apps – all of them are seeing an increase in usage and user acceptance.

The idea of having an app to monitor expenses, pay bills, save up for major purchases, exchange stocks and many more. The apps enable people to have more control of their finances, and they’ll remain on an upward trend soon.

From Android apps available on the Google play store and iOS apps available on the Apple App Store. Finance apps and subcategories within this category are well-liked on all operating systems.

8. Pet Apps:

If you consider looking beyond social networking applications, productivity apps, and entertainment applications, you’ll see an audience segment ready to spend money. For example, Americans are in love with their pets. This obsession has led them to spend more money on pets.

There’s increased awareness about animal health and the best food for them. As a result, the days of pets and cats consuming bulk food items kept in the closet are slowly disappearing.

Pets even receive presents. 92% of Millennials buy gifts for their pets. And 51% purchase their pets presents every month at least. As a result, pet apparel is among the most rapidly growing categories of e-commerce and is also a popular category. 

Between grooming your pet and pet food delivery, pet insurance, dog walking and many other things, there are many opportunities to earn money through an app for pets.

Most owners with pets in the US spend the same amount or more for pet health care than they do on their health care during a particular year.

It’s a safe bet that individuals are ready to invest cash in pets, and there’s plenty of potential for apps to be developed by UK app developers in this area.


Focusing on trending app categories is the best way to begin. You can tell the categories aren’t made up out of the air. They’re based on current developments and research. What differentiates the top business owners and the most successful entrepreneurs from the rest is recognizing the opportunities available and adjusting to take advantage of them.