7 Unique Instagram Reel Ideas To Build A Strong Brand’s Personality



In today’s digital age, social media has become a powerful tool for businesses to reach and engage with their target audience. And on social media platforms, Instagram is undoubtedly one of the most popular and effective choices for brands. With the recent introduction of Instagram Reels, businesses now have an additional feature to showcase their brand identity and personality in a fun and creative way. This article will explore 7 unique Instagram Reel ideas that can help build a strong brand personality and connect with a wider audience. These ideas are designed to provide engaging and impactful content for your Reels, helping you increase brand visibility and strengthen your online presence. So, if you’re looking to take your brand to the next level on Instagram, keep reading and discover the power of Reels.

Understanding The Power Of Instagram Reels

Instagram Reels have quickly become a popular tool for brands to promote their products and services. With its short-form video format and engaging features, Reels offer a unique opportunity to showcase a brand’s personality and connect with a wider audience. Unlike other forms of video content on Instagram, Reels have the potential to reach a larger audience and increase brand visibility. This is because Reels are prominently featured on the Explore page and are easily shareable on other platforms, making it easier for brands to gain exposure. Reels also have a higher chance of appearing on the Instagram feed, providing a more comprehensive reach for brands. In summary, Instagram Reels have immense potential to build a strong brand personality and increase brand visibility.

Idea 1: Behind-The-Scenes Footage

Behind-the-scenes footage has always been a hit with consumers, giving them a glimpse into the inner workings of a brand. With Instagram Reels, brands can use this type of content to showcase their team, office, or production process creatively and engagingly. This humanizes the brand and builds trust and authenticity with the audience.

To create impactful behind-the-scenes Reels, brands can use a combination of raw footage and creative editing techniques. Showing the team working together, the office space, or the production process in real-time can make the audience feel part of the brand’s journey.

Popular brands like Nike and Starbucks have successfully used behind-the-scenes Reels to give their followers a look into their processes and team members. Showcasing the people and processes behind the brand can strengthen its personality and make it more relatable to the audience.

Idea 2: User-Generated Content

User-generated content (UGC) is a powerful tool for building brand credibility and trust. It refers to consumers’ content about a brand or its products/services. With the rise of Instagram Reels, brands can now feature UGC more engaging and impactfully.

One way to incorporate UGC in Reels is by creatively showcasing customer reviews or testimonials. Brands can ask their followers to submit their reviews in a short video or create a Reel featuring their reviews in a visually appealing way.

Another way to use UGC in Reels is by featuring user-generated content related to a specific product or service. For example, a clothing brand can ask their followers to create Reels featuring how they style their products, while a food brand can ask their followers to create Reels featuring their recipes using the brand’s products.

By featuring UGC in Reels, brands can engage with their audience and show appreciation for their customers’ loyalty. It also helps build a sense of community and make people remember to your Instagram Profile. Some successful examples of brands using UGC in Reels include Sephora, Nike, and GoPro.

Idea 3: Quick Tutorials Or How-To Videos

Quick tutorials and how-to videos have become increasingly popular on social media, particularly on platforms like Instagram. These short and informative videos are not only engaging but also provide value to followers. Brands can leverage Instagram Reels to showcase the practical uses of their products or services through quick tutorials or how-to videos.

With Reels, brands can easily demonstrate the features and benefits of their offerings, making them more appealing to potential customers. These videos also help build trust and credibility as consumers can see the product or service in action. Additionally, Reels have a higher chance of appearing on the Explore page, increasing the reach and visibility of the brand.

Some tips for creating successful quick tutorials or how-to videos on Reels include:

  • Keeping them short.
  • Using captions or text overlays to explain the steps.
  • Adding music or other creative elements to make it more entertaining.

Brands can also use this opportunity to answer frequently asked questions or address common pain points of their audience. Overall, quick tutorials and how-to videos on Reels can be a powerful tool for brands to showcase their expertise and provide value to their followers.

Idea 4: Showcasing New Products Or Services

Launching a new product or service is always exciting for a brand. And with the rise of Instagram Reels, brands now have a new and creative way to showcase their latest offerings. Reels can help create excitement and generate buzz around a new product or service, increasing reach and potential sales.

When using Reels for product or service launches, it’s essential to focus on the key features and benefits of the new offering. Keep the Reel short and to the point, highlighting what makes the product or service unique and why viewers should be interested.

Many famous brands have successfully used Reels to launch new products or services. For example, fashion brand H&M used Reels to showcase their latest collaboration with designer Simone Rocha, generating over 1 million views and positive engagement from their audience.

By using Reels to showcase new products or services, brands can tap into the potential of this popular feature to reach a wider audience and create excitement around their offerings.

Idea 5: Collaborations With Influencers Or Other Brands

Collaborating with influencers or other brands on Instagram Reels can be a powerful marketing tool for building a solid brand personality. By partnering with popular influencers or complementary brands, a brand can reach a wider audience and gain credibility and trust. Finding the right partners who align with your brand’s values and target audience is essential to ensure a successful collaboration. This can be done through research and reaching out to potential partners. Collaborations on Reels can increase brand visibility, engagement, and potential sales when executed well. Some tips for a successful collaboration include:

  • Clearly defining the goals and expectations.
  • Creating unique and engaging content.
  • Promoting the collaboration on other social media platforms.

Take inspiration from successful collaborations on Reels by popular brands and influencers, and don’t be afraid to experiment and get creative.

Idea 6: Showcasing Company Culture

In today’s social media-driven world, consumers are interested in a brand’s products or services, their values, and company culture. This is where Instagram Reels can be a valuable tool for showcasing your brand’s unique personality and culture.

Brands can highlight their company culture, team spirit, and values through visually appealing and engaging Reels. This helps create a solid brand personality and connects with the audience on a personal level.

Use Reels to showcase your team’s day-to-day activities, company events, and office culture. This will give followers an inside look into your brand and build trust and authenticity.

For example, you can create a Reel introducing your team members, showcasing how they work together, or even highlighting your company’s social responsibility initiatives.

By showcasing your brand’s culture through Reels, you can differentiate yourself from competitors and create a solid emotional connection with your audience. It’s a great way to humanize your brand and make it relatable to your followers.

Idea 7: Interactive And Entertaining Content

Regarding social media, entertainment is crucial in engaging with your audience. Instagram Reels provides the perfect platform for brands to create fun and interactive content that can captivate their followers. This can include challenges, games, or even virtual events.

Interactive content allows for direct audience engagement and can help build a strong connection with your brand. By creating entertaining content, you can also attract new followers and increase your reach on Instagram.

Some famous examples of interactive and entertaining Reels include dance challenges, Q&A sessions, and duets with other users. These types of content allow for creativity and can showcase a brand’s personality in a fun and engaging way.

It’s important to constantly experiment with new ideas and trends on Reels to keep your audience entertained and interested. By incorporating interactive and entertaining content into your Reels strategy, you can build a strong brand personality that resonates with your audience and sets you apart from your competitors.


In conclusion, Instagram Reels have become a powerful tool for brands to showcase their unique personality and engage with their audience. From behind-the-scenes footage to interactive content, there are endless possibilities for building a solid brand using Reels. By incorporating these seven unique ideas, brands can increase their reach and visibility on Instagram, leading to more robust brand recognition and customer loyalty. To keep the audience engaged, it is essential to experiment and stay relevant with new Reel ideas constantly. Start using Reels in your social media strategy today and track the results to see how they can impact your brand’s personality. Take advantage of the potential of Instagram Reels and stay ahead of the competition by utilizing this dynamic tool for your brand.

Author bio

Stella Grace is a content developer and marketing manager who works at Riselikes.com. She has written more trending articles on social media and has a handful of experience in delivering engaging content.