Instagram Marketing Strategies: 15 Unique steps to improve your Business

Instagram is the ultimate platform among people to share photos and videos. More than one billion monthly active users are involved on Instagram. So the business people use marketing strategies to promote their brand on Instagram.

Instagram is a cost-effective marketing platform where you will directly access the users and get engaged with them. It helps to increase your brand awareness and reach out to many people.

Here are the 15 unique ideas on Instagram to improve your business and reach higher growth among your competitors.

1. Build a Business profile

Create an Instagram account by signing up with your Email address or Phone number and fill out the information given. Then change it to a Professional account in the Settings option in order to use inbuilt features like Instagram Insights, Instagram ads.

Instagram Insights tracks the performance of your followers when they are active and gives information about your website traffic and conversion rate. Instagram ads help to schedule a post at the required time which publishes on your feed automatically and reach out to many users with ads.

2. Create an Attractive Bio

The first impression for any Instagram user is your bio. So create a profile with precise information telling about your brand in an attractive way. Choose a profile image indicating your brand logo intending a user to have a look at your product. Provide your website URL and your contact details so that your followers can interact with you directly.

3. Give a consistent post at a consistent time

If you want to grow your business, the main marketing strategy on Instagram is to make your followers get engaged with your brand. Post content having a great look that is to be fixed in your follower’s minds. All the posts on your Instagram feed need a consistent look. A regular posting time creates brand trust among your followers.

4. Engage your followers

Just posting attractive content will not help you to increase your followers. Provide immediate response to the comments or shares of your followers helping them to get engaged for all your posts. If anyone tags you in a post for their engagement, re-share the post in your stories. Check out for the popular accounts related to your brand, follow them and respond to their content by leaving a comment or liking to make yourself engaged.

5. Post Instagram Stories

The easiest way to get more reach on Instagram is by posting your content on Instagram stories. Use Instagram stickers like Questions, Quiz, and Countdown stickers while posting your stories to get your followers engaged. Your stories will appear at the top of your follower’s homepage and disappear within 24 hours.

6. Use IGTV videos

While posting a regular video, there is a time limit of 60 seconds. But Instagram introduces IGTV (Instagram TV) to watch a video for a maximum of 15 minutes. With your content creativity, correct hashtags, and appropriate time to post, you can get more likes for your IGTV videos and keep your followers engaged with your product.

7. Use Relevant Hashtags

Hashtag is an important way to improve your visibility. It helps in finding the content posted by other users with the same hashtag. You can use a maximum of 30 hashtags for a post but using fewer with a relevant one increases user’s engagement with your brand. You can also see the number of people using the same hashtag by typing it in the search bar.

8. Stream live videos

Provide interesting information about your business in the live videos. Show your products live and answer the questions of your followers asking through comments. Your live video displays at the first place of the stories displaying on your follower’s homepage, increasing their engagement with your brand.

9. Posting at the right time

The important strategy on Instagram is to find the active time of your target audience. Posting your content at this active time will reach out to more users.

If you want your post to reach out to more audiences, schedule it on weekend days to perform well. The right time to post in the morning will be 11 AM to 1 PM and 7 PM to 9 PM in the evening.

10. Promote your brand with Instagram Ads

A great way to target your new audience is by running Instagram marketing strategies Ads. Using Instagram Ads, you can target the people in the specified location.

There are three types of Ads in Instagram,

  • Photo Ad – Display ads in the image format
  • Video Ad – Display ads in video format
  • Carousel Ad – Display ads with multiple images in slideshow format.

11. Run contests

Instagram contest grabs your follower’s attention by your presence to increase the engagement for your brand. Set an objective and run the contest in a creative way to engage your audience.Once the contest finishes, post the winner in your stories by tagging them. It creates brand awareness among the users.

12. Work with Influencers

Promote your brand by joining hands with other social influencers. This will explore your brand to new audiences. The influencer takes your brand for a certain period to promote and creates new audiences. The easiest way to get in touch with other influencers is to like, share and comment on their posts frequently.

13. Reach out with Instagram Reels

Instagram Reels is a new feature on Instagram providing a video clip of 15 seconds like Tik tok.

Posting Reels on Instagram creates fun and engages your followers. A creative video clip increases your followers and keeps engaging your brand among them. It helps to grow your reach and maintain a good relationship with your customers.

14. Go with UGC

UGC is User Generated Content created by any user in the form of image, video, or text. Use the content related to the brand and post it in the stories. So your followers will share this content in their post by tagging you, leading to your brand growth.

15. Use Countdown sticker in stories

 If you are launching a new product or giving a new post related to your business, use the countdown stickers in your Instagram stories. Set the time and post it which increases the curiosity among your followers and gets them engaged with your brand.


Following the above marketing strategies on Instagram will improve your Business growth to reach out to new audiences. Instagram marketing strategies helps you to monitor the activity of your followers on your Instagram feed. By analyzing the performance, you can develop the marketing techniques leading to tremendous growth among the competitors and increase your sales results.

 Author Bio:

Caterina Taylor is an experienced social media marketer and writer who works at She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.

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